*Transcription Disclaimer: the following transcription was automatically generated, and may have errors, or lack context.*
Nick Longo:
Welcome back, everybody. We are back. This is a crazy duo, but we're back once again in on Adobe Live. My name is Nick Longo. I'm going to be hosting this two day packaging seminar with our buddy Alex Lazaris. Alex, what's up, dude? Hey, guys.
Alex Lazaris:
How you doing? Super excited. Last time Nick was in this hot seat and I was getting to just play around with him and give him all the puns and it was a great time.
Nick Longo:
Oh, dude, I love that we've swapped this out. This is the fun part over here. Can't wait to see what you do and what you put together real quick. What's the headline? What are we going to be working on?
Alex Lazaris:
Yeah, so today is actually going to be a really exciting day. We are going to be banking and designing together real time with Chat. With collaboration. We will be designing canned air. So if anybody's ever seen Spaceballs, I feel like this is such a great time with kind of everything that's happening. It's time to just take a refresher, take a breath, take some time for your mental space and just let's riff together. My goal for this is to every kind of 20 minutes I think I'm looking for every 20 minutes, I want to have a new can. So we're trying to go for both quantity and quality. And there will be some at the end of the day that are just not going to make the cut. But whatever Chat has kind of in store, we'll be asking you throughout the process to help us with names and theming and all these other things and then we'll just throw them all at me and then I'll see what I can do.
Nick Longo:
This is great.
Alex Lazaris:
We'll pivot really fast.
Nick Longo:
We're going to be relying on Chat heavily through this one to help us out with names, ideas, color palettes changes. And like you says, we're going to be doing things really quick and hopefully I think it can be done. Dude, quality and quantity at the same time.
Alex Lazaris:
I hope so.
Nick Longo:
That will be a first, right? All right, before we dig into this, we've got to look at the rest of the calendar and the schedule for today and how the week is looking. We're going to take a look at that in just a second. Let's see, where's our screen? There it is. Perfect. So right after us, Voodoo Val is coming back with a hosted replay. These are creative look backs at some previously pushed. Oh, got you. I'm sorry. We had an updated one there as well. That's happening at 02:00 and then at 230, there's a great draw along with Kyle T. Webster. And you can see some of the other stuff that's before us. That'll be again tomorrow. We'll look at that as well. So that's a schedule of what's coming up after us. Make sure to check out that. Also, if you're watching on YouTube, come on over to Behance. This is where it's all at. Much better chat interface with you guys. We'll be able to kind of chat with you guys. And like we said earlier, we're going to need a little bit of response and some good stuff from you guys. Alex, a quick bio on you, where you're at, what do you do for some of the listeners and viewers that haven't met you yet?
Alex Lazaris:
Yeah. So I am Alex Lazaris. I'm a creative director at Lazaris www.wearelazaris.com. We're focused on packaging, branding, hospitality, and kind of retail industries. And so, yeah, we try to focus on kind of like big, bold, colorful explorations throughout all of our work. You can kind of see that we've had a lot of fun, or I've had a lot of fun doing Adobe Live projects like this Ghost Pepper we did back when it was back in the studio. And this sorbo tequila is also done on Adobe live. So definitely check those out in those replays. But yeah, it's been a blast.
Nick Longo:
That's pretty cool. It's great to have things that cool and neat in your gallery and on your Behance page that you actually did on a Behance Live, right?
Alex Lazaris:
Yeah. For me, I think this is a great opportunity to talk about, like, you at home can make projects for yourself that are kind of like launching points for your career and your portfolio and kind of that's. What we're kind of going for today on this stream is feel free to join the craziness that we will be doing. Like, if you hear a topic, you're like, Pineapple Air, you're like, okay, let's do Pineapple Air for the next 20 minutes. See how I'm designing it. You design your own version. Feel free to hit both of us, nick or myself, up on social media or in the behance comments of a project and just let us know what you did and we can kind of chat back to you and give you a thumbs up or just I think.
Nick Longo:
That'S great, because right now, I think that's the one thing I always hear from people is, like, oh, I want to get more into this or more into that. Just do it right. Have a blast in doing it yourself. All of the assets and the tools are right there at your disposal with Adobe projects and applications and then showcasing it so cool on something like this, on Behance. Before we get into it, any good New Year's resolutions for the business, for your creativity? What are you anything unique? I know it's what a year to say, let's talk about New Year's resolutions, but what do you got?
Alex Lazaris:
I think it's kind of the same generic response that everybody else has. Do more, better work all the time, keep pushing myself creatively and see what we can kind of come up with. Which is great for today because we're going to just go so hard in the paint and try to get everything out there. I'm not going to lie. The last time we kind of did something crazy like this was with Voodoo Val. I'm a little bit nervous to see where we end up, but I'm excited to cover the process together, and I'm excited to have you as my hovering art director. And then the client will be chat, so I think we'll work that out.
Nick Longo:
Yeah. If you guys ever have wanted to be on the client side of this crazy world we call graphic design and creativity, today is your lucky day, right?
Alex Lazaris:
Absolutely.
Nick Longo:
So definitely get that fired up and ready to go.
Alex Lazaris:
Exactly. So just really quickly, I think go for it. We've seen a lot of really great kind of creatives walk through their whole process for doing brand and design and packaging and all this other stuff. Really what I did for this is I'm just trying to keep it pretty low hanging fruit, just trying to get things out the door as quickly as possible. So the strategy isn't going to be super defined, but that's okay. This is more of an exploration around how do we make good looking work really presentable really fast to a client, to kind of pitch to people. So really quickly, I've just kind of grabbed some typefaces that I like in Illustrator. We'll be mostly working within Photoshop today, but there's going to be some nice tips and tricks between both products to help you kind of flesh out your design skills and flesh out the work that you're creating.
Nick Longo:
Love that idea. And that's a great point, too, as well. There are those times where it has to be really quick supplied to the client. Maybe it has to be in that kind of on demand style where you're throwing a bunch of things out and just seeing what sticks, what's really working with them. It might be like that happens a lot with new clients. Right? Like, you get to that point where you got to feel them out and what they're looking for, in addition to all that discovery stuff that you did. So this should be a fun exercise, man.
Alex Lazaris:
Yeah, and I pulled a couple of typefaces, so I've got some kind of variety with some Serifs, some San Serifs. Really? Not really that many san serifs. Like two or three. And I've got some athletic kind of fonts as well, and some kind of hippie dippy kind of fonts as well. So we have quite a spectrum that we can work with. But what we need your help with, the first thing we need chat is we need names for canned air. And I know there's a bunch of people who are incredible with puns and names in chat, so we need that feedback.
Nick Longo:
Whatever you give them an example. What's a good example of what kind of stuff you're looking for? The overall brand name or a specific scent name? What are we thinking? Names?
Alex Lazaris:
Anything you guys want to give me, just throw it at us. We'll sort through it. I was even thinking because I like to do kind of non English names sometimes because it makes things sound fancier. So with the Ghost Pepper work that we did, we called it Fuego because that means fire, and we just defined a bunch of every single language that we could kind of pull together from Chat was kind of oh, I love it. Translated on the label. So anything we can do with that is great. Canned air. Yes.
Nick Longo:
We got total nonsense.
Alex Lazaris:
Nonsense.
Nick Longo:
Henry. That's a good one. We got this blows. We got where is the Punisher? Get it. Alberto was watching our previous one, Fresh Air. I love the total nonsense. That would be kind of neat to play around with burnt money. OOH, okay. That's an interesting one. Henry's coming in strong, you guys. We got to see some creativity going in here. These are some good ones. That's a great one. I love the way that font kind of handles that. A, they're so beautiful. Gosh, it's so nice.
Alex Lazaris:
I grabbed a bunch of these from youworkfordm.com, I think, on their sales page. So, yes, some of these typefaces were, like, only eight to $15 each, so you can still make really good work without spending hundreds of dollars on a typeface, so it's very attainable.
Nick Longo:
I love that's. One of my favorite font foundries, for sure. I love everything on there. It's great. We got made in China. Oh, that's a great one for an ascent. I love that. Ten two instead of, like I'm assuming that's going. Let's see what else we got. Windy can grab and go two. I like that. That's kind of cool. Light metal. That's a good one. What does light metal smell like? I can kind of picture that. That's a good one.
Alex Lazaris:
Weirdly. I'm curious about how it tastes.
Nick Longo:
Yeah, look at that.
Alex Lazaris:
GH. Wow, those ligatures.
Nick Longo:
Chat, you did it.
Alex Lazaris:
You did it.
Nick Longo:
Oh, that's a great one. Main event is another one we've got. These are great. I'm trying to think of some other ones that would be kind of good, that would be relevant, fun, topical. Anything else?
Alex Lazaris:
So I have one. We'll start with mine, and then we'll circle it back. Go for it, because I saw it. It's called hip. Oh, my gosh. It's all caps lock. Sorry. Hip Stare. Like hipster, but with air.
Nick Longo:
Okay. Hip Stare. I like that. A few other ones we had were Pettican tangy Warehouse woes hopes and Dreams. That's a good one. Everyone's. Hopes and dreams. Smells a little bit different. That was a good one. Voodoo Val. I like that.
Alex Lazaris:
She's great. So also, if you're new to working with an illustrator, you might see this artboard and be like, I don't understand it. Why is it just bounding here? So what I like to do especially with brainstorming names or logos and badging and branding. I know. Nick, you were pretty organized with all of yours. You had everything.
Nick Longo:
I love artboards, man. Yeah. Love it.
Alex Lazaris:
I hate artboards. So this is where Nick and I will disagree. So what I do is I press Command Shift H, and voila, the whole canvas is now white.
Nick Longo:
There you go. Oh, for this particular stage. Yeah, I totally get what you're saying, too. I like that a lot.
Alex Lazaris:
Yeah, so I just like what I do is I just move everything to the top and then that way I have a bunch of other space. But yeah, artboards are great for especially with how you did it. You call it compartmentalized explorations, which is really great.
Nick Longo:
Also, too, sometimes I know I'm going to have to print it out for the client, too, or something. So having them pre done in a way. But let's just get rid of boundaries and start working. This looks great. We had some other good ones. We had no hope. Dehydrated Peroxide.
Alex Lazaris:
That's a good one, Illuminaire.
Nick Longo:
Yeah, Illuminaire.
Alex Lazaris:
That's pretty great.
Nick Longo:
That's really good. Opun window good. I love how this font's making every one of these even just come to life even more.
Alex Lazaris:
So good.
Nick Longo:
It's great. It's a really nice one, Valky.
Alex Lazaris:
For you guys searching on the Internet for this type of excellent Valkyrie.
Nick Longo:
Oh, that a that lowercase A is just so air.
Alex Lazaris:
The W has the nice liquatures, too.
Nick Longo:
Oh, my gosh. Yeah. The more you look closely at it, the better, too. O'Hare, that's a good one. O'Hare Airport. Oh my God. That's great. Catch air, not feelings.
Alex Lazaris:
It'll be a great poster.
Nick Longo:
Pretza air. I like that. Yeah, we've got some good copywriters here.
Alex Lazaris:
This is amazing.
Nick Longo:
Sometimes I think we joked about it last time, but this idea of having good copywriting skills as a designer and not writing a full book or an intro paragraph of some things. But this kind of stuff, the fun brainstorming stuff, it's good.
Alex Lazaris:
Yeah, the O'Hare error, it's so good we have to start running with it now. So what we're going to do very.
Nick Longo:
Quickly is good job there.
Alex Lazaris:
Use Adobe stock. It's a really great platform for you guys to get kind of essentially cheap, strong mockups. You can use a bunch of different websites as well, like yellow Images or Creative Market and things like that. But for me, I've got the subscription already because I use it for clients all the time. So I get, I think, 30 credits a month and using them, they set up so I just can go in here, grab assets that I need whenever I have a project to kind of help pitch things. So O'Hare air tells me airplanes.
Nick Longo:
Yes.
Alex Lazaris:
So I'm going to see what our airplane images we have. This could be cool.
Nick Longo:
And don't forget how it's not only a great variety of stuff, but it's completely integrated in your applications, like, almost seamlessly, which is great.
Alex Lazaris:
Can you imagine what canned air smells like if from the cabin of an airplane?
Nick Longo:
That would be a great one.
Alex Lazaris:
All right, we're doing it. So what I have is I already grabbed a couple of stock can assets.
Nick Longo:
Great.
Alex Lazaris:
And so I've kind of got them here. Here's one that has, like it's kind of more photorealistic, but then it's got a bunch of kind of ice particles and water. It's not super realistic based off of the patterning on it, but the can looks a little bit more this one feels a little bit more just, like done in Cinema 40 or kind of fake and rendered. This one would be actually a really good opportunity for us to maybe tomorrow bring into Dimension and show how these cans could work and would love that. And how you can control lighting and all this other stuff. This is also a really great one where you can see a bunch of different mockups. Nice. I think we'll start with probably this big guy. And really what we're doing is just grab this, just open up my downloads.
Nick Longo:
We had some other ones that were worth kind of looking at. New car. Death Star. Full of it. Swamp Riders. I love it. Fresh air. Ale. There you go. Paco. That's a nice one.
Alex Lazaris:
Oh, that is a good one.
Nick Longo:
Yeah, Bel Air is a great one too. Yep.
Alex Lazaris:
Oh, yes. You guys are legends.
Nick Longo:
This is great. Fresh rinse. Bel Air. That's a great one. God, these are coming in good. These are great. So give us a little you're thinking now visual. You're thinking typography. You're thinking structure. Let's see some quick kind of demos of what we can do here.
Alex Lazaris:
Yeah. So essentially, because I've got these mockups, all these are Photoshop documents already. So I just really have to go in and replace kind of my own smart objects within that for my own design. So I just double click on the edit design layer and you can see this is where it is. And then whenever I change it, I can just pull in this mockup of the beautiful flight cabin crew or whatever, the cabin. And whenever I update it, it will import it onto this. So you can kind of see. I think we'll have to do a little bit of a warping to kind of make it the perspectives match perfectly.
Nick Longo:
Yeah, correct.
Alex Lazaris:
But you can kind of see that's probably not the best example. So we can go back to the stock website real quick. I think that there's some cool opportunities to kind of maybe this is a hair error. Leverage the kind of, like, symmetry of this image directly down on the.
Nick Longo:
Mile high malt. That's a good one.
Alex Lazaris:
That's a great one.
Nick Longo:
Love it. I kind of like this image too, because also, too, you're thinking, O'Hare as the it has that, like, LaGuardia it has that terrible. Kind of know of like, oh, do I have to go through O'Hare again? So more of the airport is actually I think this is great, too, that just centers on the can. So nice.
Alex Lazaris:
Look how strong that is. And all you did was just threw a beautiful stock asset directly onto a mockup, and now you've kind of got the strong pieces of a pretty interesting can design, right?
Nick Longo:
Yeah. And you're 15 minutes in, dude, come on.
Alex Lazaris:
Am I? Oh, gosh darn it, look at you. I got to hurry up. Got to hurry up. All right. Oh, hair air. Let's see here what we got.
Nick Longo:
Yeah. Oh, good question from Christine. Is this a drink or a scent? So it is literally just canned air, right? Yeah, no liquid. This is pet rock kind of territory here, right?
Alex Lazaris:
Yeah. Let's see here. No, maybe it needs to be a little bit more like, what do you think for this type of image.
Nick Longo:
And we're going to go with O'Hare Air on this.
Alex Lazaris:
Yeah, I think this is the airport.
Nick Longo:
Yeah. When you guys think of O'Hare, give us some personality things to look up for the font. Like, is it futuristic? Is it 1970s style? What comes to mind when you think of O'Hare Airport? What do you think? And these are just good category and things to kind of start thinking about font personality. Right.
Alex Lazaris:
Yeah. I Googled O'Hare Airport and I was like, oh, okay, this is not helping.
Nick Longo:
Busy, crowded stressful. Right.
Alex Lazaris:
So already just feeling that way from Google.
Nick Longo:
Exactly. Right. And also, too, it's the most inconvenient one, because you know your gate's going to be if you're doing, like, a change or a layover, your gate is probably three mile walk away. Right. Hectic. Yeah. Someone wrote uplifting good for you movement. Christine has probably never been there. We love chicago. Short, ignorant. Hectic. Yeah. There's some good ones here. Type in O'Hare airport UFO. Trust me. No, I don't think we want to do that.
Alex Lazaris:
The best part is, like, whenever you start getting into the Denver airport. Like conspiracy theories.
Nick Longo:
Oh, yes, exactly. Well, that looks neat. Oh, there you go. Getting some grit in there.
Alex Lazaris:
Yeah, it may be a little bit too gritty. I'm just trying to see what's going on. I was trying to see if there's any filter passes on it that could.
Nick Longo:
Kind of help me sweaty. There you go. Well, I think also, too, what makes something like this quite unique is the fact that it's a combination of a lot of things. Right. There's no one smell that I think you're going to imagine. There Alberto Pizza and hot gosh. Yes. I love when I think of O'Hare, I console myself by thinking of Midway. Great point there. I would much rather fly into Midway than into O'Hare, thanks to Southwest Airlines.
Alex Lazaris:
Seriously. Maybe I don't need to do black. Maybe it's a little bit more yellow. Maybe I'll just pull this the color palette from here. Cool.
Nick Longo:
There you go.
Alex Lazaris:
Boom. POW. Maybe that's a little bit that looks good.
Nick Longo:
I like that.
Alex Lazaris:
Let's just save it. Really quick command s or control s and then I'll update the smart object.
Nick Longo:
So, quick question for everything that you're going to design, let's call it every single one of these errors, do you want them to be somewhat cohesive or are we talking about if you look at candle companies, a lot of times they'll do some of these novelty ones. They'll do a totally unique thing, for one thing, but there's some common thread throughout all of them that makes them a brand.
Alex Lazaris:
Yeah. I think for this going to go just go completely crazy. Yeah. Each one kind of gets its own look and feel based off of what we're doing with Chat. And I think that will be the system. I think it's more of like let's think about it as more of like a 30 days of canned air kind of explorations or 365 days project where it's like, excellent. I'm thinking about this as like, when I wake up in the morning and I need to do a little creative exercise. Can I have a coffee and bang out one?
Nick Longo:
Sure, man.
Alex Lazaris:
Just to get the kind of, like the freedom and the juices flowing.
Nick Longo:
You know what might be neat is I'm thinking when I think of, like, all those, I think O'Hare was where he was flying into correct me if I'm wrong when it comes to Diehard, but that whole action movie kind of vibe too, right? That could be something neat. Do you have experience selling your own work through Adobe Stock? Do you do that at all, Alex?
Alex Lazaris:
I do not. I was thinking about a couple of my things, but I've heard some good.
Nick Longo:
Stories about people know you already. Probably might have some stuff that would be ready to go. It's worth a shot, right? Yeah, good question. There you go.
Alex Lazaris:
It's getting there.
Nick Longo:
But maybe stacking it.
Alex Lazaris:
Yeah, thinking about stacking it and then maybe throwing some outlines in. So yeah, I'll probably just grab this. I'm going to option shift drag up and then shift X to change it. And then I'm going to bring the stroke down to like 0.5. How are we doing on time for this one? I know we're good.
Nick Longo:
You're about 25 in.
Alex Lazaris:
Okay.
Nick Longo:
Yeah. Diehard was in DC. Thank you, Christine. I knew it was something different.
Alex Lazaris:
It wasn't a Diehard fan.
Nick Longo:
Yeah. Okay. Question to the chat. Is Diehard a Christmas movie, yes or no? The world wants to know. I believe it is. There you go. Episode of Always Sunny. You know the one? Yeah, that's a good one. I think that O kind of looks like A-D-A little bit, doesn't it? Because of that flare.
Alex Lazaris:
How do we adjust that? Because everything else is so boxy.
Nick Longo:
I know.
Alex Lazaris:
Do we just cut off the edge then?
Nick Longo:
Yeah.
Alex Lazaris:
Thanks for slowing down my process.
Nick Longo:
Sorry, bud. It looks like we're getting a lot of yeses. Christmas movie it is. I love it.
Alex Lazaris:
It's not close enough. Is it close? Yeah. Look like O'Hare. Does this need to be flattened on the inside now?
Nick Longo:
Let's see a little bit, maybe. Yeah, you can mess with it. Looks kind of cool.
Alex Lazaris:
Move those in. Oh, gosh. Too much. 1234. Got to do your counting chat. 1234. All right.
Nick Longo:
And it's o apostrophe. H-A-R-E. But you're going to oh, it's all ruined. All right, thank you, everybody, for tuning in today. I'm your spell check.
Alex Lazaris:
Okay.
Nick Longo:
There you go. Yeah. Okay. Diehard was into lax. Okay. My movie trivia is looking good. I kind of dig that. What if you just call it O hair and it was A-I-R and maybe it's O's on the top, and A-I-R is the second is like line break.
Alex Lazaris:
The O up top.
Nick Longo:
The O postrophe h and then A-I-R-E down below. Could work. Or without the E. Yeah, that looks like O air. So it's got to be O'Hare, right? Yeah. What do you guys think? How are we looking here? Or do we just keep it the right way? And maybe you just keep O'Hare, like your block text you have and then Air is added, but in some different font or maybe something a little lighter. That could work. Outline the air. Yeah, that's a cool idea.
Alex Lazaris:
Oh, Air.
Nick Longo:
Yeah, that's kind of a neat idea. Or color change or something like that. Could work out really kind of cool. Good idea there, farah like that. Outline the air. Yep. A few people are saying that as well. That could be good. There was no snow in Diehard one. Is that correct? Yeah.
Alex Lazaris:
Remember that.
Nick Longo:
Cool. Yeah. There you go. And that kind of goes with the whole idea of, like, Air. Feels like it's a little bit lighter. Cool. Tom says. Oh. Apostrophe A-I-R. Yeah.
Alex Lazaris:
Yeah, that was an idea as that moving.
Nick Longo:
That Apostrophe. I know.
Alex Lazaris:
I don't know why anybody would ever be a brand designer. Why did we do this to ourselves?
Nick Longo:
Why did we choose this also, too? Maybe it should have some should we have an icon on there? Sometimes when you see those little kind of icons that kind of represent the Air.
Alex Lazaris:
So what I like about this is that it feels a little bit more balanced. The hard part for me when I'm looking at this is that the O Apostrophe H is already, like, weird visual spacing. And then you've got the A stroked outside on the side. It's a little bit hard for you to like, where's the balance? Where's the tie back? Maybe.
Nick Longo:
I like that last one you did right there. Maybe just tightening in the letter space there between the Apostrophe and the A. Yeah. Voodoo says, this is quite hard. I quit. Yeah. The apostrophe fills in that space really nicely there, which is good.
Alex Lazaris:
Yeah, we can even kind of pull that closer. Just track it in a little bit. That feels a little bit better. I think I could track it in.
Nick Longo:
That's fun, I guess, visually, too. Should we think of anything on there that's Chicago related?
Alex Lazaris:
I mean, I like the idea that you had. There was like a vector.
Nick Longo:
Oh, yeah.
Alex Lazaris:
Just boom, POW. Look at this. Your logos are done in 15 minutes.
Nick Longo:
Yes, exactly. Right?
Alex Lazaris:
Start this. Everybody can do logos in 15 minutes. Let's get passenger plane. What do you think of this guy? Right?
Nick Longo:
Yeah, that looks like a good one. Got the jets on there.
Alex Lazaris:
Maybe we'll pull this cross, butabing but a boom.
Nick Longo:
Yeah.
Alex Lazaris:
I'm going to group those command. G going to press. I grab the black.
Nick Longo:
I like that. Maybe the Apostrophe could almost be, like, streaks from the plane.
Alex Lazaris:
Correct.
Nick Longo:
Or something. That looks cool.
Alex Lazaris:
Grab it here. Just remove this piece.
Nick Longo:
So should we ask Chat for a tagline underneath it that might explain what O'Hare smells like? OOH, that's a great so we need a tagline underneath O'Hare, air, or O'Hare, the way we're doing it. What is the descriptive line that describes it in one sentence? Let's see some copywriting skills here. This might think about this from, like, got to romance it.
Alex Lazaris:
Dr. Pepper talks about the 32 flavors, and Beer talks about, like, fresh lemony hops and things like that.
Nick Longo:
Yeah, the distinct smell of 15 different airport smells or something. I love that. Smells like 2020. That's a good one, Mona. I like that. So I think when we think of it, it's got to be something a combination of things. There's that also yeah. Jessica wrote catch air, not feelings. That's a cool that'd be a cool tagline.
Alex Lazaris:
And the thing I'm trying to figure out now is how do I because it's so close to being centered, but it's not centered. Maybe I needed to nudge something over somewhere. See, right there is where balance centered vertically, and that's just not going to be good enough. So maybe there is maybe we do bring back the Apostrophe. Or there let's see. Or I could just even someone said.
Nick Longo:
Turn the plane sideways so the wing of the plane acts as the apostrophe. Oh, that's kind of a neat idea, Jessica. I like that even better because I think Austin said as a tagline, like, you never left the terminal. That's a good one.
Alex Lazaris:
Oh, yeah. There was a guy who just did the whole living in the airport thing again, right?
Nick Longo:
Yeah, I did see that.
Alex Lazaris:
Just like the Tom Hanks.
Nick Longo:
Yeah, look at that.
Alex Lazaris:
That's looking real nice. Look at that. Look at that. Yeah, I think that's the move.
Nick Longo:
I like. That looks really cool. Yes. Puppet warped the plane into apostrophe. I love that Chat knows all these great new things. This is great. That's really cool.
Alex Lazaris:
That's amazing. See, it was. An airplane, and then we morphed it into yes, exactly. I've definitely participated in I think it works.
Nick Longo:
Oh, yeah. Tilt the plane slightly up in the angle, but yeah, I think it's cool. I like because you're doing the streaks. The streaks kind of help with the kind of horizontal vibe of everything. Smells like vacation. I like that. That's a good one.
Alex Lazaris:
Do you feel like we need the streaks, or is it just kind of being a mess now?
Nick Longo:
Maybe I think it might. Probably doesn't. Maybe. Or you could do the two inner ones, maybe instead of four. That might look good. Let's see what else? But again yeah, it kind of helps it a little bit. Maybe it fades to gradients out at the end.
Alex Lazaris:
Oh, man. You're going to make me do a gradient?
Nick Longo:
I'm going to make you do a compound path. Look at that.
Alex Lazaris:
Oh, my God. This has never happened before.
Nick Longo:
But you got to make your white 0%, right? Because if you bring it into Photoshop gray yeah. Takes your breath away. That's a fantastic one. The tagline. That's a good one. Takes your breath away. Let's see.
Alex Lazaris:
Would you say go ahead.
Nick Longo:
Would you say when doing stuff for clients, it's okay to use stock icons like the plane in a final design? I always feel like I need to make original icons. What do you think?
Alex Lazaris:
Depends what you communicated to your client.
Nick Longo:
Yeah. And what you're charging, I think, too, or your timeline. If I can predict that that's going to be part of the plan, I will specifically say they are custom, and I will bill for it. So I think it's all about are you not only the expectations, but are you billing for that extra time in doing something like that, right.
Alex Lazaris:
Yeah.
Nick Longo:
Oh, look at you getting all technical. Yeah. 45 degree.
Alex Lazaris:
Looks like. Trying to make you proud. It's hard, man. I have great expectations of how hard you're going to push me.
Nick Longo:
No.
Alex Lazaris:
Happy.
Nick Longo:
I love it, dude. It looks great. There you go.
Alex Lazaris:
All right. That looks good.
Nick Longo:
Have a good trip. Christine asking, what is Puppet warp? Oh, you got to look into that. If we have a chance, we'll throw in a little demo on that, but that allows you to just turn and bend any of your artwork into some unique kind of shapes, and it's like having joints on your arm, and it can actually bend things, basically like a cartoon character.
Alex Lazaris:
Actually, I think what I should do for the Puppet Warp is actually just merge all the shapes, right?
Nick Longo:
Yes.
Alex Lazaris:
So merge all the shapes, and then what I'm going to do is actually go over here to the Puppet Warp tool and then click the shape. Is it working? Hello.
Nick Longo:
Let's see. Did it work? There you go. And now turn on the little circles.
Alex Lazaris:
There so these little dots start to act like joints in your kind of, like, arm. So think about it. Like, I don't necessarily want it there because it's just going to move everything. If I want to. I need to put, like, another joint here to kind of stabilize this section.
Nick Longo:
There you go.
Alex Lazaris:
And then I'll move this over here, and I'll highlight this one and delete it so this is, like, more in the center. And then do some really fun shortening of things moving it longer or make it dance like a fish or a dolphin. So there's a lot of really cool options. And then if you need to make a bana plane, there's a lot you can do.
Nick Longo:
Look at that. Yeah.
Alex Lazaris:
You can even kind of push things. It's great. Whenever you're doing, like, masking waste tail.
Nick Longo:
Make it wag its tail, I think she was saying. That's awesome. Well, you know what I love about too, is I don't consider myself the best Illustrator, so if I could take something like this and make it look a little more freehanded or kind of drawn uniquely like that, to me, it's a great little extra.
Alex Lazaris:
Hmm.
Nick Longo:
Yeah, Kevin said he's been on that plane. Yeah, christine definitely check it out. I'm sure there's some really great ones on the Creative Cloud YouTube channel. Take a look at some old ones there. So did we do a tagline for still? I think we had a few there. Let's see one of the ones we had. Let's see. I'm going to go back a little bit here.
Alex Lazaris:
Takes your breath away.
Nick Longo:
Yeah. On the runway. Strongest sense. Back to unwanted memories. Maybe just what do they call, like, boulevard of broken dreams or something like that? I like the unwanted memories. Runways of unwanted memories. No gates terminals. Something about terminal.
Alex Lazaris:
Yeah. I was even thinking, like, takeoff or.
Nick Longo:
Yeah, maybe something about how you can't wait to escape. Are we making this a bad smell or a good smell?
Alex Lazaris:
What do you think? I don't know.
Nick Longo:
That's good. I think it's supposed to be a little novelty, right? So it shouldn't be the most appealing smell. What do you true. Yeah.
Alex Lazaris:
Let's get a little bit of that, like, airplane exhaust. And that before you get into an airplane.
Nick Longo:
Yeah.
Alex Lazaris:
Wheels up in ten.
Nick Longo:
I don't know. Yeah, something like that would be great. A breath of fresh airport runways of tears. Air when you need it. Aviate, your air experience. Got some good ones. Take off for good. That's a great one. Waiting to exhale. Nice one, Kevin. That's a good one. I can't speak exhale. There you go.
Alex Lazaris:
Did it one day. All right, let's see here. Let's see how this lockup looks like.
Nick Longo:
In the oh, no, I in. Exhale, right? You got your auto spell on there, dude?
Alex Lazaris:
Hell no.
Nick Longo:
Oh, come on.
Alex Lazaris:
I know.
Nick Longo:
I need, like that is a preference. Number one on my Adobe illustrator.
Alex Lazaris:
I feel like no matter what, even when I have it on, I still look at things for too long. And I'm like, that doesn't seem like.
Nick Longo:
It'S spelled oh, I know. Every time, right? Eric had a good one. Are we there yet?
Alex Lazaris:
That's great. All right, let's see here. In the smart object. Here we go. I feel like this is actually pretty.
Nick Longo:
Kind of I wonder if you can bring in some of the chrome. Does that mockup have chrome on the background or not? Oh, the black looks good. That looks really kind of cool.
Alex Lazaris:
Oh, you can turn off the drops, but you lose the roundness of the.
Nick Longo:
Yeah, the drops look good. No, the drops look good.
Alex Lazaris:
We can probably even just bump those.
Nick Longo:
Down a tiny bit just inflate your expectations. That's good. It's a gas.
Alex Lazaris:
I like the idea of chromifying the logo a bit.
Nick Longo:
Yeah. Sometimes what I'll do is I'll even just make a gradient in the illustrator thing and bring, like, a black and gray. Oh, that's kind of neat, too, even something like that.
Alex Lazaris:
Is there a bevel and boss?
Nick Longo:
Okay, so we're still getting the exhale has got to be exhaust. L E, hit that spell thing on, man. We're sending this to the client, dude.
Alex Lazaris:
It's true. They're watching.
Nick Longo:
Thank you, guys. See, it's like having 800 creative directors right in front of you. Isn't it great?
Alex Lazaris:
That's my favorite. I think some of my best work is done with chat.
Nick Longo:
Yes. Correct. There you go. Yeah, because going back to that whole metallic thing, we're doing that on a project right now is what's cool is you could use the can itself as the metal, and what happens is they drop off the white ink in spots where you want the metallic of the can to shine through, and printers can do that once. You got to give them a layer that is white, and you knock out all that in the print process. But it's very cool. It's like having free metallic on these can designs without an extra ink. Yeah. This is going to be a blockbuster movie. It looks like it. I see it right now. This could be a poster, the way you're designing it, dude.
Alex Lazaris:
That's what I'm hoping for. I kind of wish the plane photo is a little off center, and it's driving me bonkers.
Nick Longo:
Let's see. Oh, let's see. Is it really? I was looking at trying to look at the wheels.
Alex Lazaris:
The airplane is not perfectly oh, yes. I'm going to have to talk to those pilots about how they're parking their planes. This is just ruining my mockup.
Nick Longo:
You can mess around with geometry on Photoshop.
Alex Lazaris:
That's true.
Nick Longo:
Yeah.
Alex Lazaris:
I feel like I'm going to skew it even.
Nick Longo:
I think we're good, man.
Alex Lazaris:
Yeah. Let's see here. What would you do to make this chrome?
Nick Longo:
Oh, let's just import a texture. You could do that. You can put a chrome gradient in the AI file and then bring it in. That way you can fill it with that. That's always a good idea.
Alex Lazaris:
Well, would you look at that adobe stock.
Nick Longo:
Yeah. Chrome for miles. I love OOH. The tagline balances the smoke nicely. That's a cool. Yep, it sure does. Might be an issue with the tagline, as there is a movie with that title. Well, I guess, yeah, I think, too, that's kind of the fun part about it. There is a movie called Waiting to Exhale. That, too, but I think that's a common phrase now before the movie. Right. There we go. Maybe opacity a little bit.
Alex Lazaris:
Yeah. Trying to figure out do I want to top down like that, or do I like it more?
Nick Longo:
Yeah, I like the angle is a little kind of cool, too. I know if you make it a little bit bigger, you can tilt it because having a little bit of 45 there you go. Make that a little bit big. Oh, nice. There you go.
Alex Lazaris:
I guess we should probably get the air part to be more bright, just to speak.
Nick Longo:
This is great, that flexibility you have with things like, particularly the masked things, just being able to move with the contents of it until you have it exactly where you like it.
Alex Lazaris:
Correct. Actually. Just grab, like, maybe even no, that's probably not it. I want, like, a metal texture now.
Nick Longo:
Yeah. Let's see what else would be is there anything else, like a surface or a texture regarding kind of related to the airport? The tarmac, maybe it is. Maybe asphalt.
Alex Lazaris:
Asphalt would be a good, like, the runway. Throw that in the nice. That's actually a really good idea.
Nick Longo:
Yeah, that goes along with kind of the scent as well. We're not thinking this is going to be anything too pretty.
Alex Lazaris:
Yeah. What do you mean?
Nick Longo:
Not too pretty? Yeah.
Alex Lazaris:
Let'S see here. I'll bump this down as well. Now, that's actually looking pretty good. I'm going to actually filter a little bit on it. Just start to see what textures and things we can get going.
Nick Longo:
This looks great. Boy, just having the Opacity and those overlays kind of live previewing as you scroll down is such a nice touch. Man.
Alex Lazaris:
I'm so happy that what is it's been, like, two years now since that came in?
Nick Longo:
Yes.
Alex Lazaris:
Or maybe more. I always feel like it's shorter than it has been. Yeah, I think there might be a little bit of a need to kind.
Nick Longo:
Of go back to the can real quick. Let's see what we that looked pretty good, man. I'm wondering, too, does it go a little darker to kind of match the depth of the color at the very, very top? So your O'Hare maybe just getting that a little bit darker.
Alex Lazaris:
What do you think, the dark part.
Nick Longo:
Of the whole lockup? Because I think if you look at kind of the majority of the belly of the airplane is quite dark. Maybe just matching that value a little bit more. Keep all the texture logo. Yeah. Especially when it's on yellow. It's always hard to kind of see. So darkening that up a bit would look cool. Yeah.
Alex Lazaris:
I feel like there needs to be a gradient on it. Now just I want to do a gradient map. I want to do just a layer, and then I'll you got five more.
Nick Longo:
Minutes on this one. I'm giving you five minutes because I know you wanted to go for a ton of stuff.
Alex Lazaris:
I wanted to.
Nick Longo:
So in a few minutes, I'm going to be asking Chat for our next one. Right? So get your thinking caps on, guys. We're going to need help with so we're going to look for another air smell, right?
Alex Lazaris:
Correct.
Nick Longo:
Let's give them maybe somewhere to kind of shoot for. Should it be more like any other themes? That would be kind of cool. So we've done one here that's gritty. You got the transportation, the air, the metals, all the cool stuff about it. Should we do something a little more like, is it a little more fantasy, a little bit more Sci-Fi?
Alex Lazaris:
It can be like a little bit more pleasant. Maybe think about mountain air or something like that, maybe even or springtime or floral or resort.
Nick Longo:
Like a nice woodsy cabin. Something a little more pleasant. So we're looking for that next canned air flavor. And think something tranquil, a retreat, something spa, like a little bit. But we'll obviously throw a little fun spin on it, for sure. Something vacation would be kind of neat too. Yeah, that'd be really neat. Cool. So getting some asphalt in there that.
Alex Lazaris:
Looks yeah, I'm going to grab this. Just throw it in there. I'm going to call it done.
Nick Longo:
There you go. Okay, so we got some new ones coming in. Forest themed summer vacation, fresh spring air. Yes. What about, like, the interior leather? That's a good one. The leather interior of a sports car. Lakeside cabin. That's kind of neat.
Alex Lazaris:
New car smell.
Nick Longo:
New car smell. Always a good one. Yes. Let's see. New laptop smell. Nothing better than that. Come on. That's a good one. We all need a break from the stink of reality. Yes. Oh, that looks cool, dude. That's got some neat stuff to it.
Alex Lazaris:
I'll throw just a small little layer mask. Bears layer.
Nick Longo:
What about fabrize sense? Yeah, I mean, definitely something in that zone. Almost like over the top. Almost making fun of those air fresheners that are just honeysuckle rose daffodil blah blah. Go crazy on it. Something bakery would be kind of neat too. Fresh shoe smell. That's a tongue twister. I love it. That looks really nice. Yeah. Okay, lockup number one done.
Alex Lazaris:
All right.
Nick Longo:
Yes.
Alex Lazaris:
Don't forget to save everybody.
Nick Longo:
So Golden Rose had a cool one. Bakeries and pixie dust. So what if it's like pixie dust, chocolate chip cookie, pixie dust. Wow. I'm throwing you a spin, man. A boxing ring. That's a good one. New mask smell. A kidless retreat.
Alex Lazaris:
All right, so save that. All right, and I'll save it again, like, two.
Nick Longo:
Look at that. Nice lock.
Alex Lazaris:
Boom.
Nick Longo:
Look at the yeah, you've definitely got all those elements of what's happening on top, like, in the air. And I love that yellow gradient that you added last minute. That looks really nice, dude.
Alex Lazaris:
Thanks.
Nick Longo:
Cool.
Alex Lazaris:
It took too long, though. We got to do faster, be better.
Nick Longo:
Good. Okay.
Alex Lazaris:
Work on Nancy.
Nick Longo:
Let's see. It's going to be 1245. Do you want to do this one in 15 minutes?
Alex Lazaris:
Let's see what we can do in 15 minutes.
Nick Longo:
Let's see what we can do in 15 minutes. Okay, kidless retreat weekend in the woods, but it's being deforested. Okay. It that's very positive. A box of money.
Alex Lazaris:
Don't forget, we also have these other ones. So we have all these names. All oh, that's right.
Nick Longo:
Yeah. Okay. So looking at the screen, get some votes, because I think we had some really cool ones. I loved hopes and dreams.
Alex Lazaris:
I like the metal ones, but we just did the plane with a lot of chrome and metal on, so Hopes and Dreams is a great one. Bel Air also.
Nick Longo:
Yep. That's real ritzy. I think we can make that really fun, right?
Alex Lazaris:
Yeah.
Nick Longo:
Okay. We are doing Bel Air. That's going to be our new one. So maybe some visuals. What do we think when we I obviously think of the Bel Air sign. Right. That iconic shape. And maybe it could be messed with a little bit. But what else do you guys think of when you hear Bel Air? So we want it to be over the top, extravagant, the most expensive looking thing. Right. Is that our goal?
Alex Lazaris:
That's the goal. I would say probably not necessarily the fresh print style, but that ritzy. California maybe. Like, when I think about California and go know, airy, palm trees, open skies, something like that might give me ah, I like that.
Nick Longo:
Almost a little more minimal. Like a little bit more cleaner, refined. Yep. Oh, someone mentioned how about using some of those saved by the Bell, pinks and gate. Yeah. Obviously, the guarded gates would be something kind of neat. I would either be spelled Bel Air or Bel Air. Okay. So there's Christine had some suggestions for maybe spelling different rodeo Drive, diamond rings, billionaires Rolls Royces Avenue lined with palm trees. Yep. That's a nice one. That kind of like Foreshortened Avenue lined with palm trees. Could be a nice one with the Hollywood sign in the back. That could be neat like that. The Bel Air Hotel could be sponsored by the Bel Air Hotel. That could be a neat little tie in. Great Gatsby themed gold theme. That's a nice one. Sunset Boulevard, smell of rich sunshine. What do you think? We love that. Lowercase A. So I mean, like, that just gotta.
Alex Lazaris:
Kind of change that.
Nick Longo:
Paris Hilton. Okay, jessica, I live in California. Let's just remove her from anything that has to do with us.
Alex Lazaris:
Are you guys hanging out later today?
Nick Longo:
Money trees. Cigars bitcoin.
Alex Lazaris:
Not Silicon Valley. Come on, guys.
Nick Longo:
That might be a fun one. For the third one, something bitcoin themed. Could be fun. Cool. So, what are you looking for? What's the process here?
Alex Lazaris:
Look at that one. Really cool. The shadowing, you know, I think who might have a good one is unsplash. If I just go palm trees. Yeah, unsplash is great for oh, my gosh. Boom. We might get this done real fast. Chat.
Nick Longo:
Yeah.
Alex Lazaris:
So what I'm trying to do here is even that could be a cool can kind of concept, especially with, like, a rectangle crop. But I want it to seem considered. It makes sense.
Nick Longo:
Yeah. That almost kind of feels without even looking like it. It feels postcard like, it feels poster. Yeah. I like this vibe. Dude. That looks good. Black can could be really cool. Or maybe we kind of make sure the finish looks very matte rather than super glossy. That could look cool.
Alex Lazaris:
Yeah. I think there is a matte function. I think there is a matte function on this.
Nick Longo:
Oh, nice. Very cool. Yeah. Thanks for putting that unsplash link on there. That's such a great go to for free, royalty free stuff, particularly. I like to use it for lifestyle images in case studies and things like that. Always great.
Alex Lazaris:
I didn't say that. Ha.
Nick Longo:
Feels very eighty s. It actually feels, like, kind of reminds me of a lot of minimal album cover art that you see. That's very Southern California style, too, right?
Alex Lazaris:
Yeah. There's a lot of these brands are coming out with minimal cans right now because they kind of contrast the overt nature of things, so it almost lends itself. Like, this could be a really cool just gradient. If I wanted to take this bottom color and then this top color and.
Nick Longo:
Then reverse it background.
Alex Lazaris:
Yeah. Where I'm doing kind of, like, basics and then press okay.
Nick Longo:
Yeah.
Alex Lazaris:
If I want to, I can throw in this kind of, like, middle white thing.
Nick Longo:
Love that. Yeah, that looks great. Cool reverse there. Maybe, too, what you do is we both like that one image you had where it had the shadows of the leaves. That could be maybe a very last minute thing to add over on your entire art. Once it's all said and done. Throw some of those shadows that look kind of cool. That's really neat.
Alex Lazaris:
This is the one. Yeah. This is really mean. Yeah. Let's see what it looks like.
Nick Longo:
That's a nice one.
Alex Lazaris:
It's such a great stock photo.
Nick Longo:
All right, so, guys, what does Bel Air smell like? Give us that one sentence that sums it up. Palm trees and gold medallions.
Alex Lazaris:
Even what I was thinking about for this was, like, there might be an opportunity to kind of, like, do a crop like this where it's nice arc. A nice arc. Those are so hot right now. Everybody loves a good arc, and then I could just do a little bit of masking.
Nick Longo:
Here we go. Lose the hyphen. You guys think the Hyphen maybe the Hyphen could be broken a little bit or, like, less? I don't know if you like it, it feels like it's got a lot of space in between it. But we love that A so much. I don't want to ruin. So here we go. We got some good one. Peach colors. Makes me think of peaches. Got that morning citrus. Whispers of debt. That's a good one, Marcia. I like that. Freshly cut Bermuda but grass. A fresh pinch of Bel Air. That's a cool one. Champagne and BioFin needs to just be.
Alex Lazaris:
Adjusted to have a little bit more personality.
Nick Longo:
Yeah. Or use the dot from the eye.
Alex Lazaris:
It doesn't match as much.
Nick Longo:
Yeah, it doesn't match.
Alex Lazaris:
Which we could even like you could.
Nick Longo:
Outline it and visual angle of the A. Oh, yeah. There you go. That's kind of neat. Always fun to kind of mess. Oh, yeah. There you go. That has a little bit and then maybe squash it just a bit. But I like that angle. Yeah, that's a cool idea. Why not just mess around with it like that? I think that's such a cool vibe, dude. Now it looks like it's part of the font, for sure.
Alex Lazaris:
It feels way closer to it. Maybe this needs maybe the A. Like this whole back section needs to just bump in a little normally.
Nick Longo:
There we go. That looks good.
Alex Lazaris:
Just bump this over.
Nick Longo:
Let's see. Someone saying should be bell as in B-E-L or bell as in B-E-L-L-E. Let's see. I thought it's just bell air.
Alex Lazaris:
Bell Air.
Nick Longo:
Yeah, it's just bell air. Yeah.
Alex Lazaris:
We put the Apostrophe to emphasize the.
Nick Longo:
Air, but it's just one. But Bel Air is spelled with one.
Alex Lazaris:
Actually.
Nick Longo:
Give it to us, Alex.
Alex Lazaris:
There's a city inside of Houston called Bel Air, and it is spelled with both.
Nick Longo:
Okay.
Alex Lazaris:
And that is where I went to high school. I went to Bel Air High School. Oh, dude.
Nick Longo:
You could say you went to Bella High School, and people just automatically think.
Alex Lazaris:
It was a public school. It is not like the California version.
Nick Longo:
But if we are capturing Southern California.
Alex Lazaris:
And the things we can just do one.
Nick Longo:
Yeah, just one L. Because it's bell. B-E-L. No, it's just Bell air. B-E-L-A-I-R. But I like the E, and it's got a space between the bell and the air, but I like the little Hyphen there. I would just get rid of the L in the one you just worked on with the Hyphen.
Alex Lazaris:
Cool.
Nick Longo:
There you go.
Alex Lazaris:
There we're getting there. Chat.
Nick Longo:
There we go. There we go.
Alex Lazaris:
How's that feel?
Nick Longo:
There you go. I like that. And then the E adds that little extra touch to it that makes it spelled different than the actual real deal. Yes.
Alex Lazaris:
Perfect. All right.
Nick Longo:
Yeah, we're not going for the French thing, so there we go. Love it. Looks good.
Alex Lazaris:
Throw it in as a smart object just so I can edit it later if I but I think I might want to do, like, a dark blue on it just to kind of do a color overlay.
Nick Longo:
Cool.
Alex Lazaris:
Or maybe actually that white. Oops, Photoshop. What are you doing? Deny. Okay, thanks, Photoshop. The white is not actually bad. Let's see what it looks like on the market real quick.
Nick Longo:
Yeah, let's see. Little light.
Alex Lazaris:
It's a little light. Maybe the background needs to be bumped up just a bit, too.
Nick Longo:
Like, I could throw a little more contrast there.
Alex Lazaris:
Contrast helps.
Nick Longo:
Yes. Cool.
Alex Lazaris:
Do curves.
Nick Longo:
Nice. That deep in color. Looks pretty neat.
Alex Lazaris:
Yeah, that's nice. Let's see how this feels. The linguists are weighing in.
Nick Longo:
That's why you're here. Oh, nice. There you go.
Alex Lazaris:
I feel like I almost need to crop, like, just resize it just a tiny, tiny bit, and then it'll be perfect, because right now it's kind of coming over that edge of the can. I just want to just slightly touch it, but not be too big.
Nick Longo:
Yes. I think also, too, you got this deep window into the palm trees. Maybe something in the tagline with window. A window to your to new opportunities. Yes.
Alex Lazaris:
I even like the idea that we had with a breath of fresh air or fresh Air Ale.
Nick Longo:
Fresh air ale.
Alex Lazaris:
Yeah, maybe we'll just keep that.
Nick Longo:
That'd be good. Let's see what else we got. Yeah, because it's California, you can obviously kind of throw in the Spanish vibe a little bit, too. A breath of fresh air. A window of fresh air.
Alex Lazaris:
Your window.
Nick Longo:
Your window to fresh air. There you go. Like that.
Alex Lazaris:
Looking good. Go a little bit. Go light with it.
Nick Longo:
That looks great. Okay, you're almost at that 15 minutes mark, so let's see what we can do. Look at that. You got it? Your window to fresh air. Love it. Excellent. Let's see how our little mockup looks, man.
Alex Lazaris:
I think I might need to move that bottom text down a little bit.
Nick Longo:
Just a tiny just a tad. Yes. That looks great, dude. I like that blue.
Alex Lazaris:
Even like that kind of.
Nick Longo:
Oh, yeah. Someone said, I'd buy that shirt. Yeah, that'd make a great shirt.
Alex Lazaris:
I love gradient t shirts. Just kind of get the whip.
Nick Longo:
Breath of champagne. That's a nice one. Your window to fresh air.
Alex Lazaris:
All right, cool.
Nick Longo:
There you go.
Alex Lazaris:
Just really quickly trying to see let's.
Nick Longo:
See how that looks. Good. Nice, man. All right, that's your number two, man. You got to sign the dotted line and onto the next one.
Alex Lazaris:
All right, what are we doing for the next one?
Nick Longo:
All right, let's see our choices. What else did we have here? Help us out, guys. What else did we like on that AI file that we were messing around with?
Alex Lazaris:
I had one also for hipster. Oh, yeah. Only because I found a really good stock photo I want to use. I don't know if it's going to work.
Nick Longo:
Let's see it.
Alex Lazaris:
Okay, I'm pulling it up.
Nick Longo:
All right.
Alex Lazaris:
Stock assets.
Nick Longo:
This could make a really fun little collection of like imagine if you like you were saying, too, like challenging yourself with some creative challenges like this and doing a series of them. Actually putting a poster together, doing something unique with all of these different ones you're going to do. Oh, God. That one just opens up the floodgates to what this could possibly smell like. I love it. That's great.
Alex Lazaris:
I don't know what else to do except for just throw this dog on everything and call it a day.
Nick Longo:
I could just be it all on its own.
Alex Lazaris:
I mean, look how happy he is. Puppy breath.
Nick Longo:
Puppy breath. Perfect.
Alex Lazaris:
Thank you. Chat.
Nick Longo:
I love it.
Alex Lazaris:
Chat.
Nick Longo:
Good one, Christine. Puppy breath. What font are you going to go for?
Alex Lazaris:
I might go for a little bit funky.
Nick Longo:
Yeah.
Alex Lazaris:
All right. What is it? 103. Okay. 15 minutes. Time clock goes now.
Nick Longo:
Yeah.
Alex Lazaris:
So I'd probably say that this kind of feels like it's a variable typeface, too.
Nick Longo:
I like that a lot. Maybe what kind of space do you have on the can? Yeah, because I was going to say maybe stacking it. That's kind of neat. The way it fits. Looks good. You can increase the P size a little bit.
Alex Lazaris:
I want to get, like, a little bit more meaty with play with the negative spaces.
Nick Longo:
Yeah.
Alex Lazaris:
Let's see what the negative space is. Let's move El Papuccino over to the.
Nick Longo:
Side a little bit. Yeah, I like that.
Alex Lazaris:
I don't know how much of the mockup is actually seen, so we're just going to explore real quick.
Nick Longo:
Kamara says avocado, toast and kombucha. That's obviously the two flavors this comes in.
Alex Lazaris:
That's awesome. So I duplicated it and I'm going to flip this just to see. Transform, flip, horizontal boom. Throw this over here just to nice.
Nick Longo:
Kind of nice little fun trick there.
Alex Lazaris:
Yeah. That way we don't have to go in the clone stamping side of things. We only have a couple of minutes on this stuff. I think even this is starting to work nicely. Let me see. So we got these two. What I can do is I can take them both together and try to.
Nick Longo:
It might not even show because it might be wrapping it further past the can. Correct that ear. There you go.
Alex Lazaris:
Maybe it needs to be a little bit bigger than I'm trying to find the space to lock up the logo, and I feel like right, rest of the 15 minutes just working on the logo.
Nick Longo:
There it is. That looks great. And then maybe we can add something even on the top of the can that's kind of like a sentence wrapping around the entire the angled part.
Alex Lazaris:
Yeah. And. What I was thinking of. Your own little, like, puppy paw print. Let's see what that?
Nick Longo:
Let's do it.
Alex Lazaris:
So what I'm going to do here is going to extend down this P.
Nick Longo:
Sometimes, too, those fonts look better when.
Alex Lazaris:
They'Re a little more tuck this in that space there. Get kind of crazy.
Nick Longo:
And then drop him. There you go.
Alex Lazaris:
And then let's see here. Do we think the R needs to go up?
Nick Longo:
There you go.
Alex Lazaris:
And then yeah, the P here could go down as well. I don't really like how sharp these are. For some reason. They're like bubbly and then really sharp on the forms.
Nick Longo:
Yeah.
Alex Lazaris:
What are you wanting to do?
Nick Longo:
It's working, though. I like kind of like if you pull back a little bit and just see how the overall look is looking, these really fit together. And maybe too, you might have that space somewhere in the middle to put like the paw print or maybe above the o. I'm sorry, above the U, you could put like a little paw print.
Alex Lazaris:
Oh, yeah, that's nice.
Nick Longo:
That's a good idea.
Alex Lazaris:
Trying to think like, do I want to like that's too far down on the baseline. I was trying to think like it could be a nice way to get that negative space of the A and the E to kind of like fit together a little bit more. Yeah, but maybe this guy goes here, actually.
Nick Longo:
There you go. That looks good.
Alex Lazaris:
Quickly. Cool. So then I'm going to just hash this out, bowl this down here, probably move this over in that space.
Nick Longo:
Just a tiny nice.
Alex Lazaris:
And then cool. So I can move this here and move this down just a tiny bit.
Nick Longo:
So, Chat, what does puppy breath smell like? Give us the tagline.
Alex Lazaris:
No pressure. Chat.
Nick Longo:
This should be fun. Maybe fix that P. That capital P. Looks like it's got a little funkiness in that curve there. Yeah. What's that? Fun tagline. What's going to sell puppy breath? Canned air? We'll see shortly. I was trying to think of something. Nothing came to the yeah, that looks cool too. Rounding them a little bit.
Alex Lazaris:
Yeah, just get them a little bit more friendly.
Nick Longo:
That looks good. Dog food and unknown objects.
Alex Lazaris:
True.
Nick Longo:
The last thing the puppy ate. Yes, that's true.
Alex Lazaris:
Which would be unknown objects.
Nick Longo:
No cavities. We promise. The kind of love you can buy. That's a good one. I like that. And get it cans. Capitalized. See, they're right alongside of us with all the puns.
Alex Lazaris:
Dude, I love it.
Nick Longo:
Kibbles and kisses. Oh, my God. That's great. Good one, Austin. Oh, look at the difference. Just rounding these off. Man, you've made it so much more friendly, right?
Alex Lazaris:
That's the whole goal with this one.
Nick Longo:
I mean oh, yeah.
Alex Lazaris:
How could you not like the friendly little guy with his beanie on?
Nick Longo:
Exactly. Now these feel like it feels like dog tails. It feels a lot more friendly. I dig that. Yeah, kibble and kisses. Sounds really good. Kisses in a can. Kibbles and kisses. It's kind of true. They always have the smell of the dog food.
Alex Lazaris:
Exactly.
Nick Longo:
That's fantastic. There you go. That looks really good.
Alex Lazaris:
Just pull this out here. Give it a little bit less uniformity. I kind of want it to still feel a little bit, like, hand done. Maybe the R needs a little bit.
Nick Longo:
Of a little love.
Alex Lazaris:
There just a little point in there.
Nick Longo:
Oh, there you go. That's a nice little touch. Yeah. I think a lot of this. What's your tips on kind of when you're going into these fonts and making them your own a little bit? One, I think first thing to do is what's your objective? Right. Are you making it more friendly, more angry, more structured? Right. Have a goal in mind?
Alex Lazaris:
Absolutely. You nailed it. I mean, we saw this typeface and we found things that we didn't necessarily like about it. It was a super strong starting point for us, and so that allowed us to kind of be like, all right, what were the things that we didn't like? And it was the sharp, kind of weird angles of some of the type, the letters, and so we decided to kind of smooth them out. And you get super granular with each thing, not having the same totally curves. Or you could do it super. Every single thing has a rounded percentage of ten and whatever, but yeah, Christine.
Nick Longo:
Mentioned, too, like, maybe raising the top of the t a little bit. I think that might be a nice little touch, too. First thing you do, basically, is just convert to outlines, right, and start playing around with it. I love when a student asks me, like, oh, I wanted to go with this font, but I didn't like the T. It's like, well, change the T if the font really is working for your project. And then also, too. Yeah. The way you're tilting them now. So what I like to do, too, is click each one and maybe rotate them negative one, positive one, and all of a sudden you get this really friendly kind of vibe, and then when you're done, show it with the old original font and you can see what a huge difference just by doing this now. It feels puppy. It totally does.
Alex Lazaris:
Yeah. It feels like the dog just made a mess of our living room.
Nick Longo:
Yeah. Essence of the original. Good boy. That's a good one.
Alex Lazaris:
All right, so we're pretty close with that, I think that's.
Nick Longo:
Yeah. So look at the difference. I mean, all of a sudden, you just got so much more character and personality. You can do the envelope distort and kind of put it on a flag path a little bit. Love the idea of bringing in the little paw print.
Alex Lazaris:
I'm trying to think.
Nick Longo:
Yes, great point. This is the perfect product for people who want a dog. So badly, but aren't responsible enough to have one.
Alex Lazaris:
What does a paw print look like?
Nick Longo:
Hold on. Now the ovals are, like, taller, and then they kind of go in like a radial. Right. There you go. Just get it on there.
Alex Lazaris:
Yeah, we don't have time to custom make it. We got only 15 minutes.
Nick Longo:
There's the perfect one. That first one is totally it.
Alex Lazaris:
Nailed it.
Nick Longo:
Yeah, that'd be great. It's like, yeah, I'm feeling that. Need to get a dog again. Well, going to open up a can of puppy breath.
Alex Lazaris:
That's a huge one.
Nick Longo:
Yeah. There you go.
Alex Lazaris:
Puppy breath. When you kiss me, is that too big, do you think? Or is that fine?
Nick Longo:
Maybe a little smaller and then, like, tilt it kind of either way. Might work a little bit. I don't know. Kind of cool. Fun. Or you add one on the top and one on the bottom. Like it's the tracks. That's a good spot. Yeah, like that.
Alex Lazaris:
Does that work? Maybe not.
Nick Longo:
Kind of. Yeah, lady. A little more. A little bit more spaced. Cool. Oh, look at him. He's getting bold.
Alex Lazaris:
Getting there.
Nick Longo:
Getting bold. Yep.
Alex Lazaris:
I mean, always the client says, make it bigger, right?
Nick Longo:
Yep. Make it pop, dude. Come on, Alex. Hit the pop button. Hit the pop button.
Alex Lazaris:
I'm still waiting for that feature.
Nick Longo:
One day it'll be that would be an April Fool's joke from Adobe.
Alex Lazaris:
I would love it.
Nick Longo:
The pop button will just be featured in the toolbar. There you go. That's a nice one. That looks great.
Alex Lazaris:
This one?
Nick Longo:
Yeah.
Alex Lazaris:
Cool. We'll not go too crazy with it. I think it looks good.
Nick Longo:
Perfect. So what are you going to do? You're going to bring it in yellow? You're going to bring it in maybe the color of you got a few different choices. You got the black of the dog. You have the gray heather. The gray heather print. It's kind of cool. From the sweatshirt.
Alex Lazaris:
You know what? There might be even that, like, that blue duplicate kind of cool. And then maybe he gets a little bit of the.
Nick Longo:
Texture. Yeah, I love that. Get him the knit in.
Alex Lazaris:
There a ton of sackboy recently, which is a PlayStation game, and it's all themed after, like, craft world.
Nick Longo:
Nice.
Alex Lazaris:
So you get a lot of these beautiful textures. Just so cool. So maybe there's something in that with that. Maybe I need to bring in curves on it to see if I can bring some of the, like oh, yeah.
Nick Longo:
There you go. Puppy breath detail up a bit. You got a minute left, dude.
Alex Lazaris:
No pressure. Got to keep you on 30 seconds of it.
Nick Longo:
Got to keep you on that time track, man.
Alex Lazaris:
Awesome.
Nick Longo:
That looks fun. That looks fun. Maybe tilt it like 2030 degrees counterclockwise. Maybe the paw can overprint one of the bottom of the p's to fill in the space. Oh, yeah, that's not a bad idea. There you go.
Alex Lazaris:
Something like that.
Nick Longo:
Let's see.
Alex Lazaris:
Let's see what the renders look like.
Nick Longo:
Saving. There you go. I like the idea of bringing in like that. Yeah, it's a nice little you got all those areas to pull from for what the fill could possibly be for the text that you're adding. It's pretty cool.
Alex Lazaris:
It's, like, just slightly too big for where the space was that I was wanting it.
Nick Longo:
Yeah, that's all right.
Alex Lazaris:
See what I can do with this. Feel like it needs some sort of thing.
Nick Longo:
Do you want to add the essence of kibbles and kisses?
Alex Lazaris:
Oh, how do we do that?
Nick Longo:
Put it on the top of the rim of the can. So nice straight line, essence of kibbles and kisses.
Alex Lazaris:
And because it's nice and expandable on.
Nick Longo:
Everything, we can probably maybe ampersand for the and too, just to shave off a little of that extra space.
Alex Lazaris:
And, you know, every designer likes working.
Nick Longo:
With love the ampersands.
Alex Lazaris:
Ampersands.
Nick Longo:
There you go.
Alex Lazaris:
I like that condenser. Regular. Regular.
Nick Longo:
Yeah, regular. It's funny, too, how that's one of those ones where when you got a lot of the same letters, look at all those s's, and it's like some of those fonts, like, it just starts to look like the repetition over and over again. And then maybe that's in black or something at the very, very top and going around the ring of the can on the top.
Alex Lazaris:
Yeah, it's like we're spelling Mississippi.
Nick Longo:
Lose the sounds like the line from Facebook. Yeah, lose the there we go. There. Look at that. Nice.
Alex Lazaris:
Almost like the kerning needs to be a little bit trucked out, but see how it looks, man. This render, it needs to be warped.
Nick Longo:
That's one thing about using the dimension, is it gets that particularly if you guys are using a tapered can like that, you get the realistic version of it, how it warps.
Alex Lazaris:
It's true.
Nick Longo:
Maybe we'll take one of these into dimension tomorrow. That would be a great way to show the difference. We all need to see puppy breath in full three D. Of course.
Alex Lazaris:
I'm just messing with it now. It's getting worse. All right, we're moving on to the next thing.
Nick Longo:
Okay.
Alex Lazaris:
Yeah, warping curves is a nice challenge.
Nick Longo:
Yeah.
Alex Lazaris:
All right, that's close enough.
Nick Longo:
I like it, man.
Alex Lazaris:
Probably just actually does not.
Nick Longo:
You can perspective it in SKU and stretch the bottom right and left out. Have you ever seen that?
Alex Lazaris:
Yes.
Nick Longo:
That might work just as a quick one. I know we're over our time limit on this guy, but puppy breath deserves a little extra love perspective.
Alex Lazaris:
Yeah.
Nick Longo:
Just a tad. See how that looks. Now we're getting some Star Wars vibes. I dig it. The whole coffee can a long time ago in a dog bowl far, far away. There you go. Helping a little bit.
Alex Lazaris:
Yeah, I'm just going to bounce it down just a tiny bit. A little bit more centered on the lip.
Nick Longo:
Yeah. Christine was asking are these chats on every day? I believe there's multiple live events every day right here on Behanced Net Live. Such good stuff coming up. Yeah, we're here all the time.
Alex Lazaris:
Good enough. We can always all right, warp it later.
Nick Longo:
That's our third down.
Alex Lazaris:
I'm thirsty for some canned air.
Nick Longo:
Let's see. We need a challenging one. What are our choices? What do we got? I think we've got which one did you want? Anything else you wanted to go with? We did Bel Air. We did O'Hare. We did puppy breath. You've got hopes and dreams made in China. That's a great one.
Alex Lazaris:
I like total nonsense.
Nick Longo:
Yeah. Because that's pretty open.
Alex Lazaris:
Yeah. And I kind of feel like there's a juxtaposition there between maybe we leverage, like, a very florally can design, and then it just doesn't smell like anything.
Nick Longo:
So the idea is that sell it as the most over the top, but in actuality, it's nothing.
Alex Lazaris:
It's nothing. You get nothing.
Nick Longo:
Total nonsense. Get it?
Alex Lazaris:
Exactly.
Nick Longo:
Nonsense is fun. Let's do it.
Alex Lazaris:
Trying to think, what is the typeface that we want to use for this?
Nick Longo:
So do you want to do, like, an over the top script kind of thing? If the goal is to sell this as it's the most opulent thing, but it's really not. You almost want to trick them into this. Maybe an over the top script. What do you guys think? What would help us sell this as just the most over the top smell? I think you got a few script ideas, maybe even, like, maybe you can swap it. Total is in a beautiful script, but then nonsense is very simple.
Alex Lazaris:
I'm trying to see what other ligatures it has.
Nick Longo:
Oh, yeah. Those are always that curved L. What the heck? Yeah, look at that. That's pretty sick.
Alex Lazaris:
Super crazy. With this.
Nick Longo:
We might have some new folks that have joined in the last minutes. What's the quick kind of rundown of what we're doing again, Alex? To anybody who's just, OOH, this is looking good, but go for it.
Alex Lazaris:
Yeah.
Nick Longo:
What's our goal?
Alex Lazaris:
Our goal is we are making canned air. We are trying to do it within, like, a 15 minutes, 20 minutes kind of time frame. We've done three so far. They are a delight. We've done. O'Hare. Air. Hipster, puppy breath. And the second one was Bell air.
Nick Longo:
Yes.
Alex Lazaris:
We'll do a recap at the end, so make sure you stick around for kind of we're just trying to push our creative energy out and just see what you can do.
Nick Longo:
Yeah. The whole idea right.
Alex Lazaris:
Go ahead.
Nick Longo:
The whole idea is to do as many as you can. This is a brain dump of trying to get creativity into some kind of a sample that we can have. And hey, maybe one of these is maybe all great enough to show the client. Right. This is quality and quantity together. That font again, what was that font that you've been messing around with or you're checking out some of the gifs, the Glyphs there.
Alex Lazaris:
So this one is Valky. It's, I think, $13 or something like that. I got it from youwork.com.
Nick Longo:
Yes. It's called youworkfordemphonts. Or youworkfordam.com. Right. And then there's the font section.
Alex Lazaris:
I have a font section. I have graphics and stock stuff and some Photoshop scripts. But we did one with this other one. It's called HunterA, and that was kind of like our O'Hare type face. Yeah. Cool. There's a lot.
Nick Longo:
What are some of the designers that inspire you, Alex, that you kind of use on a kind of daily or weekly basis to get some inspiration from? Yeah.
Alex Lazaris:
So. My favorite designers are like Mexican design studio so Anagramma, studio Yi and bifutura.
Nick Longo:
Oh, nice.
Alex Lazaris:
They're just use of color and type and nice. Even just product like, imagery that they use to help sell their case studies. And their work is just super inspiring to me.
Nick Longo:
It's like the total package with those. You're right. It can't just be one thing. It's almost like, how do they orchestrate everything together? And that's what we see. Right. Those are the case studies and the beautiful pictures that we see that really do inspire us.
Alex Lazaris:
Correct?
Nick Longo:
Yeah. This one's cool, dude. I love that lowercase N and that lowercase L at the top. There's something really interesting about that. I can't put my finger it feels almost like fairy tale storybook, but it also feels not so much. Right. It has some really amazing kind of personality to it.
Alex Lazaris:
Yeah. And it's funny because you're saying that. And I've been watching I just finished the newest update to Vikings. I feel like there is a little bit of Norse ligatures in it with the L kind of just being super ornate in the NS and the S. Yeah. It's cool how typeface is going to inspire certain things.
Nick Longo:
I think you just kind of nailed maybe the approach of what to do, like this idea of almost the fairytale cover book, or like that Vikings inspired kind of adventure. Right. That might be a neat way to go here. Yeah. Fantasy magical vibes could be really fun to kind of mess around with here. Make this thing look just because we want to sell it as this over the top thing. But the joke's on you. Right. This doesn't really smell like anything, so you can almost do anything you want on that outside. Right?
Alex Lazaris:
Yeah, absolutely.
Nick Longo:
Yeah. Like a good Game of Thrones, but maybe with that, I always think back of the opening few scenes of Shrek when they're opening up that book. Right? Yeah. And it's like the real deal one. It's not the one you find at the bookstore. It's kind of like that old world style. Yeah. Maybe even more Lord of the Rings is a kind of cool vibe. So that magical forest kind of image maybe would be a really good one to kind of mess with. Oh, there you go, dude. So now we're really getting into the lockup here. That looks great.
Alex Lazaris:
It's fun whenever you can, like, instead of just typing things out, especially for these little can things, if you can give them just a little bit of a brand, it doesn't have to be a real thing or anything super crazy. It just kind of helps.
Nick Longo:
And you've also kind of started lining things, like you're visually lining up maybe the O's, the T, and the N. It's just those little things that I think your eye wants to see. And even the common eye. Not just the trained eye, the common eye. The common eye. I guess we could say that because all of us are the creative eye, right?
Alex Lazaris:
Those dang common eyes.
Nick Longo:
Those common eye, people. Once upon a scent. That's a good one there, Jana. Yep. Oh, like, yeah. The snow white and the woodsman. That's kind of that cool vibe that I think this is kind of going in a little bit, for sure. Elves, fairies, trolls. Love it. Yeah.
Alex Lazaris:
Let's see. Aaron, I think, again, going back to what resources do we have available to us? I think let's see woods if I go to unsplash, because they got some.
Nick Longo:
Even, like yeah, these ones that have the clear and the fog and kind of those nice combinations. That's really nice.
Alex Lazaris:
Let's grab this. We can throw it in. We can do some color treating to it. I don't need this guy anymore. All right, so we got this big old scary thing. What I want to do is kind of do a color overlay of just like a dark blue.
Nick Longo:
Okay.
Alex Lazaris:
Just to give it kind of that more spooky kind of woodsy vibe that you're talking about. See what we can get with it.
Nick Longo:
Oh, there you go. You definitely want to get the color pop in there, because I think, too, if you're overselling, this is something that's going to smell. Color is, like, your first thing, right? Good question. Jessica. Did anybody have any favorite sessions from the 2020 Adobe Max? I loved Dan Styles. If you guys get a chance to watch his 20 minutes video on Meme Warfare and Misinformation in graphic design and in social media. Oh, hands down, my favorite thing. Loved it. What about you? Anything that you saw?
Alex Lazaris:
I don't remember.
Nick Longo:
Seems like a lifetime ago, too, right?
Alex Lazaris:
God, I remember seeing the age effect that you can do in Photoshop and everything.
Nick Longo:
That was pretty at. Sneaks, I believe it was, right?
Alex Lazaris:
Yeah, that was a really cool thing to right?
Nick Longo:
Yeah. Check out Dan Styles, meme warfare. It will make you think twice about just the things you do, the graphic design you love. I think those ones that really questioned kind of what we do and our role in marketing and communication and things like that. Really cool, dude. What about this idea? That's gorgeous, dude. What if the background was dreary but a stripe of it is full color animated, you know what I mean? And that's where your logo goes. But it's kind of selling both full scent and nothing.
Alex Lazaris:
I was kind of almost thinking that you could frame it in really colorful flowers. So it's almost kind of like you've got the lion and Witch and wardrobe kind of effect where you got to have this really cool, beautiful entryway into a world that is kind of maybe a little bit spooky or a little bit OD.
Nick Longo:
Yeah. And Chat's got a few they're toying with the idea of, like, absence makes the heart grow fonder as a fun little tagline. I like that. The enchanted absence of all sense.
Alex Lazaris:
Trying to see if there's any austin.
Nick Longo:
Just mentioned dance styles. Looks like red from that 70 Show. Oh, my God. That is hilarious. Yes. He's a great dude. We got to interview him on the podcast. I do. And we followed that whole everything he said about his talk, and he got into it even more. So so check that out as well. I give him so much credit for being that bold with what he did because he didn't just show his portfolio and say, like, here's my work, he took a risk with something pretty good. Dude, I like that. Yeah. This is looking really cool.
Alex Lazaris:
Gilded of old moss.
Nick Longo:
I was going to say, when you were locking this up the way it is and knowing it's going on the can, it's either you think centered or you think do you run vertical because of the way it is?
Alex Lazaris:
The way that it is.
Nick Longo:
What if you took total nonsense and centered it? Does that help a little bit? Can total be a little more centered on there?
Alex Lazaris:
You mean the lockup itself or total being centered to nonsense?
Nick Longo:
Yes, being centered to nonsense. Because you're getting this I wonder too. And then you can add maybe some cool little ornaments or something on both sides of Total as a unique little way.
Alex Lazaris:
Totally. Let's try it out.
Nick Longo:
Yeah, because you're still getting such great value. Love that.
Alex Lazaris:
You saw nothing.
Nick Longo:
You saw nothing. You didn't see anything. There you go.
Alex Lazaris:
It's almost like, let's see here.
Nick Longo:
And does that have any ding bats or ornaments from that font or maybe not. Maybe I was just thinking because you could probably put a nice little button on each side of Total that would look kind of cool. Oh, Voodoo Val, thanks for putting that session up there. There it is. Thanks.
Alex Lazaris:
How do I find the ding bats again?
Nick Longo:
Oh, if you go to type and Glyphs, I believe type no, go to type. Drop down Glyphs. There you go. And then just scroll down and see if not. I usually go to some of my ornament fonts that I have already. Just that little like some kind of little flower icon or something cool to be on both sides. Can we make the text white just to see.
Alex Lazaris:
You said that.
Nick Longo:
Yeah, of course, voodoo, of course.
Alex Lazaris:
Anything for you, Voodoobell.
Nick Longo:
Yeah, just some cool little like yeah, put copyright things on each side. Perfect. Oh, yeah. Vertical makes it feel like nonsense. Okay. Yeah, that's true.
Alex Lazaris:
No.
Nick Longo:
Just too much pressure. I think we're over the 15 already. Oh, no. So we're at 132 right now.
Alex Lazaris:
The yellow is kind of nice, though, I think, doing it in gold.
Nick Longo:
Does it have enough contrast, though? The white actually popped it a little bit. I think seeing the white helped it be a little more readable. What do you guys think?
Alex Lazaris:
Just going to not get it all spooky, but I want it to bring a little bit of that in there. A little bit dark.
Nick Longo:
There you go. Now the yellow kind of pops a little bit.
Alex Lazaris:
And then what I'm going to do is just.
Nick Longo:
Use this gold and add a bevel to it. Yeah, you got to get that chiseled storybook kind of vibe there. Nice one there. That's a great suggestion.
Alex Lazaris:
Do the bevel. Can do all that. Don't you worry.
Nick Longo:
Yes. So you're going to get into layer styles and you got these great options, right? Bevel, emboss, cool stuff. And then you can go from smooth to kind of like chiseled. Love this detail. This is a great I don't know if a lot of people play around with this too much, but that whole bevel and emboss have some really great technical features in there. Look at that. You can add noise, I believe, too, at some point. Killer. Slightly deeper gold. Yeah, that's not a bad choice.
Alex Lazaris:
Pattern overlay. That's what I was looking for. But I need to build one. Just make it trees. Yeah.
Nick Longo:
What might happen? It's getting there.
Alex Lazaris:
Takes so much time to get your bevels looking good.
Nick Longo:
I know. Especially with it. You got a very thin font in a lot of spots. It works when you got a nice big block like black Letter. Oh, man. Really works great on there.
Alex Lazaris:
Grab this chrome. Throw it onto let's see.
Nick Longo:
I think you're going to have enough time for one more after this. We should do one adobe inspired.
Alex Lazaris:
Oh, man, I wasn't prepared for this.
Nick Longo:
I want to throw the biggest curveball. What else could we do? Let's see something else. That would be kind of fun. It could be about one of your favorite programs or it's also fun, too, is like a feature or something in the toolbox.
Alex Lazaris:
What about one of my favorite people?
Nick Longo:
Oh, go for it.
Alex Lazaris:
Just do a Voodoo Val inspired one and just do straight Star Wars.
Nick Longo:
How about we do that? I think that would be fun. Does she get to name it, though? She's got to name it.
Alex Lazaris:
I mean, it'll probably be something. Adam Driver. Yada, yada, yada.
Nick Longo:
Did you hear that? Voodoo Val. We need a good Star Wars canned air from you. What do we got?
Alex Lazaris:
Oh, my goodness. This is not right.
Nick Longo:
You're getting there. It's getting there.
Alex Lazaris:
This is hard, man. Doing this on stream.
Nick Longo:
Can you add a little drop shadow to it as well, maybe? Would that help it out?
Alex Lazaris:
I meant to do a color on it. Maybe that's helpful.
Nick Longo:
That could work. You got to wrap this one up in about four minutes, dude.
Alex Lazaris:
Okay.
Nick Longo:
That'll give you about 20 minutes for Voodoo Val's limited edition. Oh, she gets a limited edition one, I think, right?
Alex Lazaris:
Of course.
Nick Longo:
Okay.
Alex Lazaris:
So of course.
Nick Longo:
What's the yodair? Good one, Eric. I love that idea, by the way, what you're doing right now is it Kylo? It's Kylo Ren. Right.
Alex Lazaris:
Yeah.
Nick Longo:
Okay. Yeah. Did you meant to say kylo ben. I don't know. I'm not the biggest Star Wars fan. I know names, but wow. Vader. That's a good one. That's a good one. Oh, isn't Jar Jar Binks still everyone's favorite character? Oh, man, I did see someone do a fake poster. Know, Disney Plus is doing all these great new Star Wars series, and one of them was called Binks, and it's like the origin story of Jar Jar.
Alex Lazaris:
I'd watch that.
Nick Longo:
That'd be great. Yes. But I call him I got you, Kylo Ben, because his real name is Ben. I gotcha. All right. You find yourself using Adobe stock a lot for client projects.
Alex Lazaris:
It depends on the client project we're working on, I think. Yeah, it's a great tool to use. I never am shy away from it.
Nick Longo:
No, not at all. I think particularly, again, it's all expectations. If they've got custom photography that's based on their project, you use that. But if they need lifestyle shots, if they need mood shots that are there, show it to them. All right, man, you got to wrap this.
Alex Lazaris:
I know.
Nick Longo:
And Val's got another one coming. She said, no, wait, I have another one. So this has got to be gold. Whatever you put next is going to be Alex's next. Can waiting.
Alex Lazaris:
No pressure, Val.
Nick Longo:
How's the can look? How's the can look? Let's see.
Alex Lazaris:
Oh, I didn't change the type. We centered it. That's okay. Oh, no. All right.
Nick Longo:
Darth Vapor.
Alex Lazaris:
That's really good.
Nick Longo:
Cessational. Oh, my God. These are fantastic. Is that together, or are those two separate ones? Because either one Cessational or Darth Vapor would be hilarious. Darth Vapor. Darth Vapor.
Alex Lazaris:
Okay, great.
Nick Longo:
Cool. Let's take a look at that can. And then you got about 20 minutes left for this.
Alex Lazaris:
I'm going to just bounce this logo.
Nick Longo:
Down a tiny okay. So that's going to be the tagline. I like that. Yes. So your goal darth Vapor with the tagline sith sational. Oh, dude, that looks really cool.
Alex Lazaris:
It's not too bad.
Nick Longo:
That looks good. And that's number four, everybody. That's number four. My man got four done in an hour and a half. Hour and 40.
Alex Lazaris:
I feel like with an audience.
Nick Longo:
With an audience.
Alex Lazaris:
Professional food eater right now. I'm down another hot dog.
Nick Longo:
You're that guy in the New York State Fair, right?
Alex Lazaris:
Yeah. Like, how much steak can he eat.
Nick Longo:
In an oh, we're getting some direction. So title should be in all caps, tagline in quotes, so love it. Darth Vapor.
Alex Lazaris:
Darth Vapor. Darth Vapor.
Nick Longo:
Yes. And should we challenge him that he cannot use any technical Star Wars fonts or images? That's the challenge. There you go. And she spelled it. Where was it? Vapour, of course.
Alex Lazaris:
You ruined my beautiful stack of letters.
Nick Longo:
Well, you can make Darth bigger. Yeah, okay. Right? And justify it really nicely. That's good. Oh, gotcha. Okay, we're good. We're good. Yep. Cool. So we got Darth Vapor cessational. That's a tough one. Say that a few times.
Alex Lazaris:
Fast.
Nick Longo:
Looking good. Looking good. And imagery. What if he can't know? A lot of times, like, a lot of these beer companies, everything are making these fictional varieties based on pop culture things, but they can't use the actual intellectual property, so that's a great one for this, too. So what would be a great visual for Alex to use on the can other than real artwork from the series? Black can with red lettering. That could just be really kind of cool, right? Maybe it's just a gritty black with some texture to it or what else? Trying to think, oh, the black drapes of his, like, of his cape. That could be cool, right? Less lightsaber and more laser sword.
Alex Lazaris:
Swords.
Nick Longo:
Swords. Let's see. A little bit of the space could be really kind of cool. Oh, yeah. First of all, hands down, this has got to go that way. I like the vertical. That looks cool.
Alex Lazaris:
And it's got to be white. Doing a dark can.
Nick Longo:
Kind of dig that. Glowing. Yes, you can get the glowing text in there. Great idea. Space background with the Star Wars script, I like that idea of, like it's almost a close up of his materials. Right? You got that glossy black of the helmet. You got the fabric of the cape. Right. Doesn't he have, like, a I'm trying to think. It's like a screen texture where his eyes and where the mouth is. It's kind of like it looks like a screen, like a black mesh. You got that? Put a DeLorean on it.
Alex Lazaris:
Wrong movie.
Nick Longo:
I know.
Alex Lazaris:
This is amazing.
Nick Longo:
Let's see what else. How are we doing on time? All right, you're at 142. We got about ten minutes left.
Alex Lazaris:
It's fine. Everything's fine. Yeah, professional. I've got this. Everything's fine.
Nick Longo:
Your homework chat is to start thinking about these were easy. These were easy ones. We need some challenging ones for tomorrow. Oh, dude, this is looking so good. Yeah. So put on your thinking caps for tomorrow. Come prepared with some really great ones for tomorrow. Dude, I love this idea. This looks great.
Alex Lazaris:
It's, like, getting too distorted in the.
Nick Longo:
Oh, turn off those bubbles. Right? That might help a little bit. Can the A be turned into the Darth Vader helmet. Oh, whoa. Based on timing. Good idea. I love that. Make it purple. The color of Samuel Jackson's lightsaber. Cool. And you're making val's day. Awesome. Perfect.
Alex Lazaris:
I'm so glad that's honestly yeah.
Nick Longo:
The mouthpiece has that original, unique looking shape. I think this is going and then in that background, in that negative space I don't know, was that showing on the can or not? I think it was full fabric. Right.
Alex Lazaris:
It has a little bit of that, but I'm going to compensate that mesh that I saw earlier. And then I want to allude to the lightsaber, but I don't want to.
Nick Longo:
Actually so you want maybe like, glowing effects coming in, so I'm going to.
Alex Lazaris:
Use a glow on one side of the can.
Nick Longo:
I love that. Good. The ideas are brewing for tomorrow. That's what I love to see. The tap to open the drink. Could be the shape of the Darth Vader helmet. Yeah, that's a cool idea. A lot of extra money on that budget, but we'll go with it. Jessica I think Red Bull has the they have theirs with the Red Bull icon cut out of the tab.
Alex Lazaris:
Oh, yeah, true.
Nick Longo:
That ain't cheap.
Alex Lazaris:
No. Worth it, though.
Nick Longo:
Yes. For their quantities, 100%, right? Yes. Some space textures might be neat. I take that. There might be some copyright restrictions, of course, but actually, maybe that's the point of what he's trying to do. Like, these are non licensed things. We're changing the spelling, right?
Alex Lazaris:
Darth.
Nick Longo:
I don't think they just own darth, do they, Lucasfilm? I think that could be maybe used on its own. There we go.
Alex Lazaris:
Finally loaded it's because it's a vector, it's an object. So it was, like, really trying to work hard on that.
Nick Longo:
Yeah. Nice. And it feels like an air vent, too, right? Like the air is going to come through that I like that.
Alex Lazaris:
Correct.
Nick Longo:
Oh, yes. All right, don't forget we have a tagline sensational. Got to get it in there. You still got a good little less than 15 minutes. How are we doing here?
Alex Lazaris:
Easy peasy. All right, 15 minutes. It's like, more time.
Nick Longo:
That's a lifetime for a client.
Alex Lazaris:
Exactly. Let's see our sensational. It's already outlined.
Nick Longo:
There we go.
Alex Lazaris:
Does everything get that? Maybe then I will do bleak outside and then like that, make it red in here and then adjust it.
Nick Longo:
Oh, yeah. Or flare out the bottom of the text. Are you going to stack it or do it right there?
Alex Lazaris:
I think I'm just going to probably throw it at the bottom of the can.
Nick Longo:
There you go.
Alex Lazaris:
Oh, gosh.
Nick Longo:
It just disappears.
Alex Lazaris:
I didn't see anything. Chat.
Nick Longo:
He hasn't tried anything yet with Sensational.
Alex Lazaris:
Nothing. Just restart this. Let me be. Yeah, I think it's fine.
Nick Longo:
There you go. Oh, I can't wait to see what everybody has brewing for tomorrow. Should be good. I might even have to come up with a good one for you, man.
Alex Lazaris:
I'll take it.
Nick Longo:
We will be back here same time tomorrow from twelve to two Pacific time. Can't wait. And then me too. I think it'd be fun to do something with, like I think we were talking in the pre call. What can you do with all these once they're all together? How do you form this collection? How do you show it off? It should be kind of fun dimension. Could be a fun thing to mess around with, for sure.
Alex Lazaris:
Totally agreed.
Nick Longo:
What do you think about flaring Darth Vapor in the shape of the cape? I think it would be a little hard to read already if you did this vertical. Like a vertical stack I can see, but because you're already rotating it maybe a little too let's now I'm going.
Alex Lazaris:
To throw a little gradient in there, hopefully.
Nick Longo:
Thanks for joining us, Marcia. Glad you guys all joined in. Couldn't have done it without you guys because, my gosh, they basically dictated everything for.
Alex Lazaris:
I'm going to throw this behind his cape so it's kind of flowing on that side.
Nick Longo:
I know a few rapid prototypers that can make this can real. I think Val is going to need a few of these in her workspace, right? Absolutely. That looks cool. That looks great. Got about ten minutes that way.
Alex Lazaris:
It's kind of like coming from his arm. And then what I'm going to do is I'm going to filter add noise okay. To give it a little bit of a grungy kick to it and make.
Nick Longo:
It a little more real. Right?
Alex Lazaris:
And make it look more real.
Nick Longo:
Oh, yeah. People are digging it, dude. They're digging this, actually.
Alex Lazaris:
We might have to move this completely in.
Nick Longo:
Are you getting some of that mesh on the can right now or no.
Alex Lazaris:
It is a little bit in there.
Nick Longo:
Got you.
Alex Lazaris:
Okay, let's see what it looks like. But I think I might have to get that. See it's kind of missing it.
Nick Longo:
And did you turn the droplets off?
Alex Lazaris:
I did, yeah.
Nick Longo:
It might help because there you go. Yeah, you don't need them.
Alex Lazaris:
But I'm missing the cape aspect of.
Nick Longo:
It because what it's doing is it's actually making the cape wider than it is. Maybe squish the cape a little bit, or not that way. Just from off proportion, you know what I mean? There you go. Because I think what it does is on the can, it's obviously pushing it that way, so maybe it might help a little bit in seeing actually, I.
Alex Lazaris:
Like you can kind of see his shoulders on it. I think that's then. So I'm just going to actually just drag this down a bit.
Nick Longo:
Dude, that's fantastic.
Alex Lazaris:
Make it a little bit bigger.
Nick Longo:
Yes, Christine, squish is a technical term. Just like pop. Love it.
Alex Lazaris:
And then I can do just a tiny black on top.
Nick Longo:
Wouldn't it be neat to have the preview always on? I could see smart objects getting that one of these days. Maybe that's like next adobe max yeah.
Alex Lazaris:
It'S like, oh, what is this gigantic black thing up top? It's like, oh, it's obviously Darth Vader's head.
Nick Longo:
All right, we got that. We're looking good. We've got about six more minutes.
Alex Lazaris:
Six more minutes. Oh, easy.
Nick Longo:
I know. You can do a whole series.
Alex Lazaris:
Exactly.
Nick Longo:
We want a yoda, we want a mandalorian.
Alex Lazaris:
That'd be great.
Nick Longo:
This is the.
Alex Lazaris:
Turn.
Nick Longo:
This oh, I love the trial and error here. It's like just trying to find that right. Look at that. Oh, yeah. Killer.
Alex Lazaris:
I'm just going to elongate. It.
Nick Longo:
Cool. I'd love to see, too. Where are you guys all from? Throw us your city. I'm curious to see who's tuned in. Where are you all at right now? We can say hello.
Alex Lazaris:
How's that?
Nick Longo:
Maybe? Yeah, like condensing it a little bit, but man, that's looking good. NYC in the house. That sounds cool. Hamilton, Ontario. Oakland, california. Maryland. Las Vegas. Damn. Lebanon. San Francisco. India. Look at this. The Netherlands. What's up, guys? Thanks so much again for joining us. Sweden, Canada, New Zealand. Wellington my favorite city. Been there before. Love that place.
Alex Lazaris:
I think this might be it.
Nick Longo:
Do we dude, I think you got it.
Alex Lazaris:
Is that Star Warsy? Enough. Does the be coming from both sides?
Nick Longo:
I wonder if you so right now, it's like this. If you tilt, it more like this, so you can see it's more of a line because you're trying to get rotating it a little bit more the other way, so it's less there you go. Because see how you've got that beam in the middle? Yeah. There you go. Germany, welcome. What's up, Omar? See, now you see, it feels like the actual saber. How's it just I think you got such a limited space in there. It's hard, man. Or raise it up so it's more in that area. I'm in Los Angeles and you are in Portland. Correct, Alex?
Alex Lazaris:
I was in Portland. I'm currently in SoCal. Oh, you are? Dude, a little COVID.
Nick Longo:
I got you. There you go. See, now you're seeing a little more like the core of it and then the glow. That's killer.
Alex Lazaris:
Val, what do you think?
Nick Longo:
Val? Yeah. Oh, we got to get the stamp of approval there. Come on. Val. How are we looking?
Alex Lazaris:
She says this is amazing, and that's all I need.
Nick Longo:
Yeah, Steve's got a great idea. You could do different versions of this with different colors of the lightsaber based on the character. Get a Darth Maul one with the two. Yeah, that would be cool. Hello from Portugal. Man everybody. This is great. Love seeing where you guys are from. Dude, that looks fantastic. How about we look can you bring them a few of these?
Alex Lazaris:
Bringing them all up. I'm working on let's do it.
Nick Longo:
Voodoo. Val says yes with 600 s's. So you're good. Yes.
Alex Lazaris:
That's all that matters. All right, so we've got the first.
Nick Longo:
One, which was let's vote for favorites. He's going to show each one of them and as soon as he's done with the last one, give us your favorite.
Alex Lazaris:
Yeah, we've got the O'Hare. Air.
Nick Longo:
Love it.
Alex Lazaris:
Which is that first one. We did it's. Super O'Hare inspired. We have can number two, which was the bel Air.
Nick Longo:
Bel Air. Very classy.
Alex Lazaris:
Which was nice. Classy. Fresh airy.
Nick Longo:
Yes.
Alex Lazaris:
And then we've got the puppy breath, which was can four. And then we've got the number five, which is the total non.
Nick Longo:
Totally forgot about this one. And you spent the most time on it. I'm kidding.
Alex Lazaris:
And then we've got six, which was the darth vapor.
Nick Longo:
That's just so good.
Alex Lazaris:
In total, we've got six cans.
Nick Longo:
What's your favorite, guys? What's your favorite? I'm going to go with I think I still like the O'Hare. To believe it or not. I just think that one's got the way you centered it. It was the first one we did. I really liked it. But obviously the Darth vapor one, to me, that's got the yeah. She's voodoo. Val is voting for darth vapor four times. Yeah. He got some puppy breath ones. Bel Air.
Alex Lazaris:
Bel Air.
Nick Longo:
Yeah.
Alex Lazaris:
O'Hare. Bel Air. Candy. Total nonsense.
Nick Longo:
Yeah. Big on Darth Vapor. And the first one. That's fantastic. Awesome. Well, that was great, dude. Alex, I'm giving you a round of applause, bro.
Alex Lazaris:
That was a lot of work. But I'm excited for tomorrow. We'll pick it back up, put it through the paces again.
Nick Longo:
It's going to be a blast. So join us tomorrow. Guys. We're here at 12:00 p.m.. Pacific daylight standard time. That's a great way to say it. Yes. We'll be doing part two. Come with some homework. We want to know what should Alex be doing for the new cans for tomorrow? All based on canned air. Get creative, guys. Thanks again for joining us, Alex. Can't wait for tomorrow, dude.
Alex Lazaris:
I'm excited.
Nick Longo:
It's going to be good, man. It's going to be good. And you got to post these so everybody can see them. All right?
Alex Lazaris:
True.
Nick Longo:
Thanks, Davidu Val for that fantastic one. That was a great idea. I think you did it, man. I'm impressed. Thank you guys for joining us. We'll see you again tomorrow. 12:00 p.m.. Right here. Behance live. Can't wait to see you guys. Bye.
