*Transcription Disclaimer: the following transcription was automatically generated, and may have errors, or lack context.*
Good morning, everybody. How are you guys doing today? How's everybody? Think we're good to go? Everything's looking good on my end, so welcome, welcome. My name is Alex Lazaris.
I am a creative director in Portland, Oregon, and I am excited to show you guys some tips and tricks for how I build things in Illustrator, especially logos and badges and design system stuff. So not really design system stuff today, badges and logos. So I'm going to teach you guys kind of everything you need to know to start your own little logo business, or even just a side project that needs a logo.
Oh, yes, I have a cat shirt on. That's true. It's a thing.
I'm actually surprised that they're green, so I'm surprised that it's not picking up the background, but we're good. It's my little partner with Chat and the cat. We're going to be off to a really good start today.
So it's going to be good. I'm excited to work with you guys through this stuff today versus yesterday. Yesterday we did a bunch of little cool little things.
Let's see here. Oops, wrong screen. There we go.
We did a bunch of little fun, little lockups. Today is going to be more about the journey than a final destination. I know you guys have probably seen me before on Adobe Live.
I've historically done a lot of projects to get to the end to show you guys kind of the whole process, whether it's these labels or like sorbo. But I'm going to show you guys kind of how I can quickly use all these Adobe tools in Illustrator to build a bunch of different logos really, really quickly. So you're not trying to flounder and try to get one perfect logo immediately.
This is kind of the big what does the journey look like? Kind of stream. So we're going to try to build out a bunch of different things. Hello, Tim.
Hello, Afra. Steven. Shauna.
Welcome, welcome. Sean. Valentina.
Good morning. Good morning. Good morning.
If it's good evening, if you're on the side of the world. Hope you guys are all doing well. I need your help, though.
I know we're starting to do a coffee brand. We can always pivot. If you guys need help with your own little business, we can kind of do a little quick take.
We're going to riff as many logos as possible in this next hour and a half. So I need numbers from you guys. How many logos should we try to make? I don't know if we're going to get them all, but it'd be kind of fun to see how many you think we can make in an hour and a half.
Doing different things for each. So if you have any numbers, let's try I'm thinking I want to try to hit twelve, maybe 14 if we can. But as always, it's what you guys want to talk about.
So if you need help with any design advice, career advice, tool advice, client advice, whatever you guys need during the stream, just let me know. I'm happy to help. We're going to have a good time together.
Oh, besides this cat tea I have, I've also got the creative genius himself, Bob Ross, to help us today, which is going to be a great metaphor for our stream. We don't make mistakes. We make happy accidents.
All right, TEV over 9000. Okay, Shauna, 1 million. Oh, my goodness.
319. 19 is a lot. We could probably dread it.
1533 here. So, Steven, mid late afternoon good? Perfect. It's like perfect time.
Maybe like, take a little nap and then get back to making some logos. Happy little logos. Perfect.
02:30 a.m. New Zealand Time man, you're up late. Welcome, Steve.
Thank you for joining us so early in the morning. Or late into your night, I guess. Bob ross mug.
It's a happy little cup. I know. I love my coffee.
Gotta have it. Needed the inspiration, you know? All right, so first things first. Oh, I'm like clicking around.
First things first. Move this up real quick. I always build my logos in black and white just so I don't get distracted with colors.
I think it's a really easy thing to do as you get distracted with colors. Perfect example would be like, if I wanted to, I could riff on this logo here and maybe I want it to feel like a beach logo or something. And got like this area here.
Maybe there's a mountain. I'm going to grab the polygon, actually a star tool, and I showed you guys this yesterday, and I'm going to just use the arrow key to adjust how many points that the star has. I'm going to just bring it down to a triangle, and maybe I'm going to throw it in here, make it feel kind of like a mountain range.
So while this might be a fine logo, if I start trying to get all the colors and things sorted immediately, you just spend time being like, okay, is this going to be red? And I guess this might be water. So maybe this is blue, and then maybe this is the sun. So this goes yellow.
You're like, okay, no, it's fine, it works. But was this logo composition going to work for you anyways? So focus on the composition and creativity behind the logo, not a set of creativity, composition, and execution. And then start worrying about the colors because colors can distract from the actual composition.
Plus you have to think about if for your business or even your clients businesses, they're most likely going to be printing this logo in black and white 99% of the time. Color is expensive. Color also doesn't print very well at your home printers and things.
So just start with black and white, and then you can do color variations later on. All right. Shauna says the inside scoop would be such a cute ice cream truck name.
Get ice cream and a little ice cream gossip. Oh, my goodness, that's good. That would be a great idea.
So put quarters in the logo machine and cranks them out. There we go. Put them in.
Start a little quarter vending machine. There are some tattoo shops that have those dispensers. And do you get what you get days.
And you pay a certain amount of money, like maybe $25, and then you get a random tattoo and you have to take it. Some of them have also been like, all right, you pay a certain amount and you can roll again, essentially. All right, so we've got a bunch of different typefaces yesterday.
I started with just a couple. I ended up buying a bunch just quickly versus having to search for hours for free ones. So I apologize.
This one reminds me of Wisdom script. It's not Wisdom Script, but if you want something similar to play along at home, get Wisdom Script from the lost Typeco. I believe it's free for personal use with a donation option and I think $30 for corporate or client usage.
So it's very similar. But you always have options within Google Fonts and Typekit or Adobe Fonts to be able to use those fonts as you need. Seen too many logos that look great in color, but then someone prints black and white photocopies.
Yeah, it's especially hard with gradients and things like really make sure that your logos translate well to black and white. Same tip for logos as it goes for your resumes. Your resumes need to be working in black and white.
If they don't work in black and white, you are doing yourself a disservice because if you get the interview, the recruiter will probably print out your resume. And if you have a full color project or whatever and it's not going to look very good. So resumes need to be black and white.
Hello, Eric. Welcome, welcome. All right, anyway, so we're going to crack into it.
All right. So basic shape stuff that we're going to start with just to give ourselves a baseline so that we can riff on these really quickly. We're going to start with rounded rectangle tool.
Boom, POW. So we've started grab these. Oh, no.
Third press caps lock. What's going on here? All right. Hello.
Why is my it okay, whatever. It's working now. All right, so you're going to grab the corners of this and you're just going to pull it down.
Oh, no, they all go down. So how do you get rid of that? Make sure that it doesn't all just become like a wonky circle. Just grab these kind of you're going to grab press shift, click on the two corners that you don't want to be circles, and you're going to pull them out so they're straight.
And then the ones that you want to be rounded make this portal thing. Boom, POW. All right, so now I want it a little bit taller.
I'm going to pull these up. Feel like my Illustrator is being wonky this morning. Let me see.
Actually, I'm just going to do a quick, quick restart of my Illustrator. Save it and just crash it out. Not crash it out.
Close it out. Yeah. So we'll do real quick.
It's probably just completely my fault, but I just want to restart it. Also, colored graphs and charts and documents. Yes.
Color code. Yeah. Whenever you're doing print work or anything that might be printed, make sure that your color coded things will translate well.
Make sure you print it out on black and white first to see how it look. What is going on? View. I am struggling to grab the Direct like the I'm on the Direct selection tool, but I can't grab those corners.
I think I need to change my view. Let's see here. Actually just workspace.
Just layout, window range workspace. Go back to essentials. Classic.
No, it's probably my view. How did this happen? Sorry, Chat. We're struggling here.
Real quick. Hide Corner Widget. No.
I don't want to hide. Corner widget. I want the no show corner widget.
Tim, do you know why my corners are hidden? I thought it was Caps Lock, but it's not. I know you're a wizard. I'm trying to click these with my Direct selection, but I can't see them.
Shift Control. Okay, whatever. Real world designer problems.
Yeah, exactly. Shauna, do you understand why you can't see them? Alex, have you done any coffee bag mockups in Dimension yet? No, I haven't. I've actually not worked on, like, a client coffee brand yet.
I've been wanting to, but I haven't had the pleasure. Why? Let me just pull this up. View.
Do I have live corners enabled? How do I turn on live corners? Command Control. H oh, I keep doing Command shift. H absolute legend, Luis.
Thank you, thank you, thank you. That's why. Okay, so what I was doing was I command shift h, but I didn't command shift h, and instead I pressed command H, and then I lost all my corners.
I know something silly like that. Thank you. Thank you.
You guys teach me something new every day. Great. All right, so now I got my angles, my corners back.
Now I can do this really quickly. Legend. All right, I'm actually going to just shorten this down really quickly.
Probably something like this. All right, so now I'm going to grab these two corners, shift click so that both of them are selected. I'm going to pull them up.
Now I got a little badge outline. I'm going to actually just press Shift X to change the stroke, and I'm going to bump this up. Cool.
All right, so now we've got a little badge. Kind of like a soccer soccer badge, maybe. All right, so we got coffee break.
Fits perfectly in there. It's actually really nice. And what I'm going to do is I'm going to align it.
I'm actually going to press paragraph, align middle, and then I'm going to shift click while having coffee break selected. And I'm going to click option click or alt click and then center horizontal align tool at the top of your screen. Boom.
POW. Now I've got this. What else do I want to put in here? I could do, like I can do a type align tool real quickly and say type.
We're going to change it to type on path. Oh, actually what we can do is a vertical type tool and then do click that and then do donuts because everybody likes donuts. And then we can do free WiFi.
I don't know. That's too long. Donuts cronuts.
Maybe not. So we can try to do some vertical type. Maybe that's fine, maybe not.
Just keep riffing on it. Move this over. We can do like a quick little, like, established or we can throw in just some coffee if we want.
Boo doo doo. Cool. That doesn't have I don't have wisdom script enabled.
All right, let's not do that then. I was trying to riff and put some numbers in there. Let's see if we can do just like just grab like, a coffee bean from this assortment.
Maybe that feels okay, maybe not. And then do like let's do the type on path tool real quick and see if we can curve the type around this section. Mr.
Bean comes to mind. Oh, my goodness. Mr.
Bean's. Amazing. Type on a path tool.
Okay. Hot coffee, cold. All right, so what we're going to do is we're going to actually grab the anchor and then we're going to flip it.
So you see that little like that little line right here is kind of the angle that let me show it right here. This guy is what you're going to click with the white arrow, and then you're going to pull it around so that you can see it flip so you can read it on the inside. Oh, no, I'm going to double click.
Why is it doing this? All right, I'm just going to move it around if it would like to participate. Cool. Let's get it balanced.
Just work. Just work the way I want you to work. Grab it again.
Move it over. Oh, my gosh. Work.
It's bullying me today. Just one of those days chat and that's okay. There's no accidents.
What is it? We don't make mistakes and make happy accidents. It's fine. It's actually easier if I just, like, move everything else down to fit this.
It's a cute little bean. It is a cute little bean. Simple is better.
Hard pressed to quit. Oh, my goodness. You guys are making coffee pun jokes.
I love it. Big fan. Come on.
All right, grab the direct selection tool. There we go. I'm going to move these guys out really quickly just so I can shorten it again.
Kind of like it in squares, but I like everything kind of in squares. Let's see here. Get this going.
Centered maybe needs to be a little bit bigger again. All right, so we got one little guy here. Let's see what it looks like with rounders corners.
I want it to feel kind of locked up together. And we're just going to grab these two corners and bring them down closer to the coffee. And that's an option.
I can also do this. Oh, my goodness. Brutiful.
Excellent. Coffee beans make for great human beings. Those are my favorite.
All right, I'm going to actually take this and do like a little square lockup at the top. And then I'm going to take it by Command X, grab it. And then I'm going to command B or control B behind it.
And then I'm going to change the color to be white. It's feeling a little bit better. And we can always grab like, all the other assets.
Let me see here. Open a new tab. So I've also got those illustrations from yesterday that we got from Adobe Stock, which can always help aid your creative process and give you some really good objects to help you lock up a logo or badge.
Just pulling them up real quick. So these all look pretty good. Let's see here.
Let's keep riffing on this. So we got this direction. It's kind of one one out of twelve or 14 or 9000 that we did.
All right, let's see here. All right, so we got one. See what else we want to do.
We can do a reverse version of this where we have our type at the bottom. We could have this elongated. And then let's grab, see if we have anything that could work.
I think this one might work. I think we tried to use it yesterday. A little thick.
Let me see. It's kind of cool looking, though. So if we do this, we're going to grab this background.
Just make sure you truly espresso yourself. What is Chat's favorite coffee? Are you guys coffee drinkers or not coffee drinkers? I personally love having espresso and doing like a late. Probably the best purchase I've ever made in my life was getting a really nice espresso machine.
But I know some people prefer tea. So what I'm doing is I'm just trying to keep the width of this. Like the outline pretty similar to the magic bean one.
We can always see there's a little bit of texture with this typeface. We could always roughen the edges of the badge to kind of help it feel a little bit more consistent. This pun's mocha me.
Your Shauna loves her soy chai lattes. Drinking iced peppermint tea fresh from the garden. You're so fancy, Tim.
So fancy. That's pretty incredible. All right, so we got this little guy.
We can bring it up if we want. We can do hot coffee. Ah, let me see here.
Could leverage this. This feels very coffee do this lock up like this. We're going to pull this in.
Maybe it's too small. Maybe this needs to just say coffee. Roasters it's a little bit more legible.
Never want your type to be too too small in a logo lockup or a batch because then you can have issues with readability as the logo gets smaller. We'll see. Cool.
Get that there. Move that up a little bit. Just we'll drop that down to the bottom line.
We can always leverage the try to shorten that. That doesn't feel correct yet. Oh, yeah.
Steve New Zealand coffee I've heard is incredible. Steven says I like skinny hazelnut late. If I'm having coffee out at home, I tend to either have black French press coffee or upset such.
Wow. Oh, wow. French press for me, always just feels like it takes so long.
I ain't got time for that. I kind of like how this is thinking, but I need something this isn't. I don't know yet.
We can keep riffing on it really quickly. It.
