Sup Dog

Industry

Food & Beverage, Retail

Company Size

20 Summary

The hot dog spot that brings a smile to your face.

ProjecT Scope

Branding
Naming
Color
Typography
Brand Guidelines
Logo design
Logo Animation
Menu Design
Packaging Design
Social Templates

Client Collaborators:

Stanley Francis
Adam Booth

Press / Awards:

The Dieline

When Sup Dog approached Lazaris, their concept was already in place - an open late hot dog spot serving high quality organic brats, dogs, and sausages. They sought our expertise in creating a brand that would capture their fun, food-centric spirit, and bring their concept to life.

client testimonial

Our partnership with Lazaris has been nothing short of transformative. It was an enlightening, engaging, and ultimately rewarding journey that we are proud to have embarked upon. We are thrilled with the result and excited to see how our brand continues to grow with the fantastic foundation Lazaris has built for us.

Adam Booth, Co-Founder of Sup Dog

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A logo that brings a smile to your face

We believe that a great logo can quickly convey a concept and have staying power. We loved creating the Sup Dog logo for its simplicity and efficiency. The sausage silhouette becomes a smile and the happy-go-lucky type reinforces the shape and playfulness of the brand.

Condiment color palette

We leveraged mustard and ketchup as the base colors for the brand. (Sorry relish lovers, this brand palette isn’t for ya’ll.)

Photography

We embraced the brand's lively spirit, mirroring the mustard and ketchup color palette in our backdrops. We focused on showcasing their menus, packaging, and the hot dogs themselves, all playfully paired with a wide range of condiments.

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Branded Content

We worked with Sup Dog to create branded content for their launch (not to be confused with lunch). We shot their collateral and several menu items to bring the brand to life and build some hype for their grand opening.

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Menu Designs

We had a ton of fun working with Sup Dog to name food items and design the tri-fold menus to fit perfectly inside the to-go boxes.

Industry

Food & Beverage, Retail

Company Size

20

Summary

The hot dog spot that brings a smile to your face.

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