Inside the pattern
Taking inspiration from the bustling street art culture of New York City, we crafted a hand-drawn repeating pattern that was used on the merchandise, within the pop-up space, and on the invites. This hand-drawn element added a human touch, creating a tangible contrast with Twitch's digital platform while reinforcing the focus on the vibrant community at its heart. Hidden within the pattern are illustrations representing the distinctive components that comprise the Twitch experience, turning the tapestry into an engaging scavenger hunt for visitors, infusing the space and merchandise with a sense of delight and discovery.
