The Spotlight Series was a 3-part live concert series broadcast directly into Fortnite from a state of the art studio in Los Angeles, CA. The concert series featured Dominic Fike, Anderson .Paak, and Slushii. The design system was built to convey the energy of the artists performing at live concerts, while being scalable enough to support a global omnichannel campaign, including out-of-home advertisements.
The “Fortnite” Spotlight concert series kicked off with singer-rapper-songwriter Dominic Fike, who performed songs from his LP debut, “What Could Possibly Go Wrong,” including “Chicken Tenders.”
