Twitch X Signalnoise Collection

Industry

Gaming & Entertainment

Company Size

2000+ people

Summary

a first-ever Capsule Collection for Twitch

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ProjecT Scope

Creative Direction
Art Direction
Design
Campaign Creative
Marketing Assets

Credits:

John Ducusin
Signalnoise (James White)

Press / Awards:

Verge

The Twitch X Signalnoise collection was a first-ever collaboration between Twitch Private Label and an external artist. Signalnoise creates retro gaming influenced artwork that reflects the values and aesthetics held by much of Twitch's community. After years of streaming on other platforms, Signalnoise migrated to Twitch, presenting a perfect opportunity for partnership and collaboration. Signalnoise was the inaugural artist for limited edition artist exclusive pieces, stamping three iconic Twitch themes with his beloved visual style.

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Image of a Twitch billboard with a retro neon theme, showcasing creative advertising design.

Billboard featuring a retro-futuristic Twitch ad with a spaceship, highlighting innovative branding.

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Signalnoise (James White)

Signalnoise is a visual artist, designer and speaker living in Dartmouth, Nova Scotia, Canada. He makes posters, prints and all kinds of cool stuff. We partnered with Signalnoise to bring his synth-wave aesthetic to Twitch for the first time.

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Chrome Twitch Logo

First up in the Twitch X Signalnoise collection was getting James’ chromatic take on the iconic Twitch logo. Signalnoise created chrome, silver, and gold options that were placed on different colored shirts, giving buyers plenty of options that fit their aesthetics.

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Twitch Bits

Supporting streamers with Bits has become a community staple. To celebrate all the different ways the Twitch community uses their bits, we built an astroid based Bits graphic with a Delorean space ship navigating their gravitational fields.

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Twitch Kappa

We worked with Signalnoise to create a synthwave remaster of the beloved Twitch Emoji Kappa. The Kappa illustration was placed on a wide range of merchandise.

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Banner for exclusive apparel collaboration featuring designer, showcasing creative branding.

Apparel collection banner with 'Twitch' branding, highlighting exclusive fashion and design collaboration.

Banner with neon portrait tees, showcasing 'KAPPA' branding in apparel design collaboration.

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Instagram Carousels

We created a wide range of marketing collateral, but these instagram carousels are some of our favorite placements. In this format, we can quickly see how the entire collaboration worked in one simple format.

Industry

Gaming & Entertainment

Company Size

2000+ people

Summary

a first-ever Capsule Collection for Twitch

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