*Transcription Disclaimer: the following transcription was automatically generated, and may have errors, or lack context.*
Kristine Arth:
Hello, everyone. Welcome to Adobe Live. We're just laughing back here. I am here with Alex Lazaris from. We are Lazaris and I am your host. Christine. Earth. Over the next two days, Alex will be designing some sauce.
Alex Lazaris:
Sauce. We're going to get saucy.
Kristine Arth:
We're getting saucy. Much needed sauce over here. We had mushu pork for lunch and.
Alex Lazaris:
Could have used some. It could have used it was delicious.
Kristine Arth:
Yeah, it was.
Alex Lazaris:
Needed some extra sauce.
Kristine Arth:
Definitely needed some sauce. So over the next two days, he's going to focus on logo design, packaging using Illustrator, Photoshop, and Dimension. And, yeah, we've got a pretty fun show for you guys. We got the internet working, so all sorts of things are happening.
Alex Lazaris:
It's a good day.
Kristine Arth:
Yeah. For all of you out there in Chat, please say hello, tell us where you're from. And Alex, you can give us a little bit of your background and tell us where you're from.
Alex Lazaris:
Well, I'm from Texas originally. I am living in the state of sauce. The sauce state. Saucy state. I'm living in Portland currently, where I am running my own design firm.
Kristine Arth:
Without sauce. Well, we have plenty of sauce. How'd you know how much sauce I have? I mean, I don't. I've just seen your work, and there's some sauce.
Alex Lazaris:
There is some sauce.
Kristine Arth:
Yeah. This is saucy.
Alex Lazaris:
Yeah. So we focus on consumer brands. So we do a lot of packaging work, a lot of things that help brands tell their story.
Kristine Arth:
Ingredients that could actually add to sauce.
Alex Lazaris:
Exactly.
Kristine Arth:
Liquors.
Alex Lazaris:
Lots of creative inspiration, gathering over drinks.
Kristine Arth:
I like this. I like this. Amazing.
Alex Lazaris:
You don't know what's up with the sauce.
Kristine Arth:
Oh, Diego Ibanez, he's like, what is going on with sauce? I don't know.
Alex Lazaris:
We are doing sauce packaging work today, guys.
Kristine Arth:
A lot of sauce.
Alex Lazaris:
I've been debating on whether or not it's going to be a barbecue sauce or hot sauce, but I'm leaning towards hot sauce because everybody needs a little bit of spice in their oh, good.
Kristine Arth:
Here we go. Phantom Arm came in to save the day. Did you see that? Everybody?
Alex Lazaris:
Taco is saving everybody taco.
Kristine Arth:
Just had to make a cameo. So, Alex, beyond. We are Lazaris.
Alex Lazaris:
Yes.
Kristine Arth:
What do you do in your spare time?
Alex Lazaris:
Oh, man. Alex, visas. Thank you. Voodoo Val.
Kristine Arth:
Yes.
Alex Lazaris:
Voodoo Val was here yesterday, and she ran away before I could be here. If anything goes wrong in this stream, it's Voodoo Val's fault.
Kristine Arth:
Oh, sauce boss. I like that. Are you the boss of sauce? Outside of.
Alex Lazaris:
That'S, that's saved for the hot Ones team Josh Evans. Sean Evans. Sean Evans. And good. Very, very good show.
Kristine Arth:
Nice. Well, I don't know if any of you saw my post beforehand, but it was with Alex, and he had mordecai on his arm, and I dug deep to find that. So I just wanted him to explain a little bit about that before we hop into what you're going to do today.
Alex Lazaris:
So I used to be a professional longboard racer and also a motorcycle racer, but that wasn't professionally.
Kristine Arth:
Just a lot of semi professional.
Alex Lazaris:
Yeah, like local race clubs and stuff like that. So nothing to write home about, but amazing fun. So that's kind of like what I do to calm down and stuff like that.
Kristine Arth:
That is the opposite of what most people do to calm themselves.
Alex Lazaris:
Yeah. It's like, really meditative, though.
Kristine Arth:
I'm really meditation and sit, do some yoga. Yeah.
Alex Lazaris:
I came to the realization recently that I just can't sit still and meditate. Like, I have to be doing something that's, like, death defying to do that.
Kristine Arth:
Amazing. So good. Well, we've got a lot of repeat people out there in Chat. I saw Jordan Crawford earlier. Howard Pinsky. Hey, Howard. Voodoo. Val. Phil Graves. Katie Humble. The OG is here. Sintaji Shirkey. Lots of people seeing you back. It's really nice to see you guys.
Alex Lazaris:
And Val's not wrong. In my spare time, I do scream re A. So yeah, she knows me well.
Kristine Arth:
Amazing. So let's hop into your computer and see what's going on.
Alex Lazaris:
So I always like to start these projects with some inspiration and then just extra copy and things. So what I'll actually do first is take everybody down our virtual shopping aisle on Google so that we're kind of getting a good understanding of what the hot sauce space looks like.
Kristine Arth:
Not a lot. Yeah, it's not crowded at all.
Alex Lazaris:
No, it's super busy. Obviously a lot of red because red is heat, and a lot of the normal elements that you get from a hot sauce contribute to that color. Right. And obviously a lot of green pairing with the red because they're complementary colors. So you're just going to see a lot of reds, lots of greens. Also a lot of yellows because it's right next to red on the hot sorry, color palette. So you're going to see that throughout. It seems like a lot of hot sauce brands and a lot of barbecue sauce brands like, to go for this over the top textured craziness and trying to be like they're trying to one up each other on the sauce appeal. Yeah. I think people think that you have to be insane to go for some of these hot sauces, and I completely agree. So they often try to encapsulate it with how they look. A lot of them try to make it look scientific, like they're made in a lab because they're trying to kill you with the hot sauces.
Kristine Arth:
They really are. Have you ever tried any of the ghost pepper?
Alex Lazaris:
No.
Kristine Arth:
Okay. No, I haven't on purpose either. But I did accidentally touch something with ghost pepper and then wiped my eye.
Alex Lazaris:
I've done jalapenos and like, a bonmi.
Kristine Arth:
And then just I cried for like, 4 hours. The worst feeling, everyone's like, Are you okay? I'm like, no, I am not okay. And I don't know.
Alex Lazaris:
Oh, Lindsay. Palmer tackiness scale. I would say tackiness scale is a good way to measure things. So whenever I look at an industry and I see a bunch of trends where it feels like there's a very coherent trend happening, I want to completely shift that and change how it's going to look. So I want to do something that maybe feels a little bit more considered and a little bit more elegant. But, Chat, I would like to know, what do you think the name should be for the hot sauce? Last time I was here, we did Sorbo Tequila, which Chat helped with. I don't remember who said the name, but Sorbo means to taste in Spanish, and so that was kind of the metaphor.
Kristine Arth:
So we could actually get some good names today. We might not have to go with our personal favorite exactly. From earlier.
Alex Lazaris:
Yeah, we've already brainstormed a little bit on the title.
Kristine Arth:
Not really. It just came out, and I was like, yeah, that's awful. And you're like, I love it. Okay, me too.
Alex Lazaris:
The sauce. Boss was a good one.
Kristine Arth:
Sauce Boss was really good. Oh. Hey, Christophe. Welcome. Yes, Jordan. That was extremely painful.
Alex Lazaris:
So for these bottles that I originally picked out, we have a couple of options. See here always, whenever you're doing design work, people keep your files together and organized.
Kristine Arth:
Oh, yeah, look at this.
Alex Lazaris:
Can't paste. Okay, great.
Kristine Arth:
Getting some organizational planning over here.
Alex Lazaris:
I like, are?
Kristine Arth:
Yeah.
Alex Lazaris:
So this is one of the sauces. I got a series of three because I love doing series. Oh, Jonathan.
Kristine Arth:
What's up? Hey, Jonathan. What's up?
Alex Lazaris:
Yeah. Elegant label. Jonathan is a Bay Area designer who I've met a couple of times at Twitch. I've seen him a bunch in Chat. He's always these let me pull them all, actually in a one document. Real quick.
Kristine Arth:
Did nobody catch that Wayne's world reference?
Alex Lazaris:
I missed it. Completely missed it. Is everybody ready for Wayne's World Two?
Kristine Arth:
Oh, my gosh. Really?
Alex Lazaris:
You didn't know that was a thing?
Kristine Arth:
Well, I mean, like, there already was a Wayne's World Two.
Alex Lazaris:
That can't happen.
Kristine Arth:
Oh, yeah.
Alex Lazaris:
Here. Oh, it's not Wayne's world, too. It's Bill and Ted.
Kristine Arth:
Oh, sorry. With Keanu taco, right? Keanu. Mm hmm. I Keanu.
Alex Lazaris:
All right, so here we go.
Kristine Arth:
OOH. Ariana says heat wave.
Alex Lazaris:
OOH heat wave's a good one.
Kristine Arth:
Hot and saucy sauceplosion. That's just hard to say. Sauceplosion.
Alex Lazaris:
So here's the three bottles I grabbed from the shelf the other day from the store. So I wanted a shape that was kind of reminiscent of, like, a whiskey bottle a little bit because I do a lot of liquor and alcohol packaging work, and I liked the shape. It has a nice curve on the backside of it, and I've got this built out in dimension, and I'll walk you guys through it tomorrow. Once we have the labels and stuff done, we can see how it looks, putting it on a seamless and coloring it and all that stuff so you can get so fun.
Kristine Arth:
I'm excited to see you jump into Dimension. It's such a cool program.
Alex Lazaris:
Have lots of dimensions to it, but these bottles are really cool. I love the color palette within them. Has a nice red hot on some of them, but then a little bit more mild brown. And then the chipotle is oh, yeah.
Kristine Arth:
That middle one really speaks to me.
Alex Lazaris:
Brown bourbony. Delicious.
Kristine Arth:
Got that. I just used whiskey on my ribs. Kind of look.
Alex Lazaris:
Yeah, nice and real saucy.
Kristine Arth:
Oh, el hefe. I love that one. Lindsay Palmer.
Alex Lazaris:
That is a good one.
Kristine Arth:
So great.
Alex Lazaris:
So behance is beautiful mood boarding feature, which used to be called something else. Boards, I think.
Kristine Arth:
Boards. Now it's got moods.
Alex Lazaris:
Yeah, now it's got moods. So I started pulling together some of my favorite kind of concepts before diving into it. And Jason asked how did I get into packaging as a niche? It started off in my early design career. I was working for agencies that had a bunch of packaging and hospitality work inside of their industry. But being from the tech world lately, I miss that holding stuff in my hands, and I just miss that feeling of having something sit on a table and looking at it and bringing joy to your life every day.
Kristine Arth:
I love that. It's like the ultimate awe for designer.
Alex Lazaris:
Yeah, it's so cool.
Kristine Arth:
Even if it's just kind of narcissistic, I'm not going to lie. But it's like I see my thing and now I can use it and throw it away.
Alex Lazaris:
It's so hard. I think in a tech world now where you can design a website and it could take you a month to do and then goes away. I've accidentally deleted websites before. It just goes away too fast.
Kristine Arth:
Yeah, 100%. So for those of you who are out there and are just joining us, we are here with Alex Lazaris, and he is of we are Lazaris from Portland, and today and tomorrow, we're going to be focusing on packaging for sauce. Possibly a hot sauce, maybe a barbecue sauce. Not sure yet. But in the meantime, for those of you who are new and also just joining us this week, we have the Creative Challenge. So don't forget to register for that if you go to the challenge tab to the right of your screen. The daily challenge for today is designing a realistic space explorer badge so you can use the tools of bevel and emboss. And we'll get to look at some of those later. So don't forget to submit and use discord so that we can take a peek. We also have a chat and win countdown that just came on in about 14 minutes. You will be able to win three by three die cut stickers. So Sticker Mule is giving away some beautiful stickers that you can design yourself. All you have to do to win is be in Chat and say, hey, ask Alex question.
Alex Lazaris:
Tell us about some sauce, your favorite sauces.
Kristine Arth:
Yeah. So can we go back to sauce names now?
Alex Lazaris:
Yes, you can absolutely go back.
Kristine Arth:
Okay. You guys keep bringing us sauce names while Alex talks through everything, so I'm.
Alex Lazaris:
Going to walk you guys through a couple, like, inspiration pieces.
Kristine Arth:
Perfect. You keep putting sauce names out there.
Alex Lazaris:
We'll pick favorite.
Kristine Arth:
Yeah. Oh, yeah. Paco always gets to choose.
Alex Lazaris:
You can't undo it once you print it. Yeah, but you should be done. Diego, when it's printed, you're happy.
Kristine Arth:
Okay. Howard hot and spicy saucy stickers.
Alex Lazaris:
OOH, we need, like, scratch and sniff hot sauce stickers.
Kristine Arth:
Oh, that would be so good.
Alex Lazaris:
Like, burn your nose. Anyway, so I really like big, bold, like, woodblock style type faces. I like how this, like, campaign incorporates big names. I don't really think that I want to do a hot sauce with an image or an illustration just because I feel like there's always so many. Right. It's always, like, an atomic bomb metaphor. And I want to do a type based system with a giant X. Giant x giant flaming something. Lots of texture, lots of distorted jalapeno pepper. So much. But I also really like just the simplicity of, like, a nice, clean label, and especially if you do something really interesting where you're cropping it. So this is a really good example. And also, I want to think about, if I do use this brand system, how is it going to look in different collateral? Right. So if I use clean, simple type, I can also use that across all the collateral for the future of the project.
Kristine Arth:
I like that, making sure that it's expensible, especially because a brand isn't just the logo. It lives beyond that.
Alex Lazaris:
Exactly.
Kristine Arth:
Logo is just the thing that people attach to immediately, but there's so much more than that. So being able to think about that before you begin helps you understand where it's going to go and further it along the way.
Alex Lazaris:
Yeah. So one of my favorite Scotch bottles is this Bruclatti. Beautiful. Like, it just stands out in the aisle. It has a great color palette, and it's just a really simple type system. And yes, they have a little lockup, but at the same time, type hierarchy is king. It looks great. So maybe something along that line that plays with the actual color of the hot sauce.
Kristine Arth:
Oh, yeah, that could be fun.
Alex Lazaris:
So this is also another great example. They've got a little, like, illustration with their lockup up top, but on the actual product itself, very simple, clean type throughout.
Kristine Arth:
We've got some good names coming in. Yeah, I saw the Calor Diablo enchilado the Calor. Calor means hot Spanish cheesy calor sauce going cheese. Sabor de fuego. Howard. That's not a name. I love these bottles. Howard. That's a terrible name for a hot sauce. Alberto Silva. Hi OMG. Too flood color. Oh, that's funny. Print terminology. Hello. Tom Forte.
Alex Lazaris:
I like the sabor de fuego. I was even thinking earlier, especially because.
Kristine Arth:
It'S got two words.
Alex Lazaris:
I've got a bunch of beautiful languages for fire right now that I was thinking about earlier. Being that my family is Greek, I obviously want to incorporate Greek into it if I could, but a lot of typefaces don't support Cyrillic or Greek, which is unfortunate.
Kristine Arth:
Yeah, that is.
Alex Lazaris:
So we might have to ditch it. I was thinking if it's going to do something around the hot sauce fire route, I think adding a little bit of an international flavor to it can make it get away from the Southern Midwestern hot.
Kristine Arth:
Yeah. It doesn't have to be Texas. Even though you're from there.
Alex Lazaris:
It can be multi culture Texans.
Kristine Arth:
There you go, America.
Alex Lazaris:
So, yeah. So I was thinking originally what I would want to do would be something simple and just like, pull out my marquee tool.
Kristine Arth:
And for those of you who are joining us, these are not Alex's designs. This is his reference for bottles.
Alex Lazaris:
Correct? That is true.
Kristine Arth:
Just going to save you right now.
Alex Lazaris:
Yeah, these are not mine. I did not do these. Full disclosure, if I had more time, I was going to take off the stickers. So if you guys at home to see them yeah, see the original.
Kristine Arth:
That way you can see the process of how you're sourcing imagery so that people can understand that there's ways that they can do that for their concept rounds.
Alex Lazaris:
Exactly. And it's really simple to take off stickers like this. If you take a Goof off or a Gooby Gone spray, after you peel off the sticker, you clean off the bottle.
Kristine Arth:
Oh, you really got those.
Alex Lazaris:
Like you physically purchased physically have bought three bottles of hot sauce. So at the end of this, if.
Kristine Arth:
It doesn't work out, bring them for lunch. We could have used them.
Alex Lazaris:
I didn't want to deal with the TSA. They're like, sir, why do you have so much hot sauce in your luggage?
Kristine Arth:
Kay. Saravantes waving from San Antonio.
Alex Lazaris:
Oh, hey. Fellow native Texas stars at night.
Kristine Arth:
Deep in the heart of Texas. That's like the only that's all I got. It's funny, I dated a Texan once. All you picked up on that's all I got. Oh, no, that's right.
Alex Lazaris:
So I've got a couple different typefaces that I grabbed for this. And last time we used TT trailers that was on sale at my fonts, it was a great typeface.
Kristine Arth:
And if you guys are looking for fonts, adobe Fonts is all part of.
Alex Lazaris:
The package, and Adobe Fonts is phenomenal as well. But for this project, I wanted a very specific type of thing. So if we wanted to, we could do, like, awesome Sauce.
Kristine Arth:
Okay. So that's the name that we were starting with earlier. I was like, what's better than the best? You're like, awesome.
Alex Lazaris:
Awesome Sauce is the best. So depending on the mood and the attitude. We can try a couple of different labels right now, this feels almost a little bit too masculine to me just because it's really condensed and really I.
Kristine Arth:
Love that W, though.
Alex Lazaris:
The W is gorgeous and the M, and it would stack really well. I believe this is a monospace type.
Kristine Arth:
So oh, lindsay Palmer said, awesome sauce already exists.
Alex Lazaris:
Well, we're going to do a better job of it. If we do do this route, we.
Kristine Arth:
Do it hi Asthma from Script.
Alex Lazaris:
You can start seeing this, like, stacking really cool for collateral and stuff, but I feel like this is almost too much of how I do things. Oh, my gosh, Kappa. I see we have some twitch users in Chat. We have PogChamp sauce. POG Sauce. So this is kind of like my bread and butter using this type of typeface. So probably I'm going to stay away from it just a little bit. Let's get outside of my comfort zone a bit.
Kristine Arth:
There's some good names coming in. Drop it. Like Sauce.
Alex Lazaris:
That's interesting.
Kristine Arth:
Yeah. Lee Gaynor for the win.
Alex Lazaris:
Jason Jones asks, do the clients pick the packaging shape, style, or do they let you guys really depends on the client. Some clients have a pre fixed budget that they want to spend on a bottle, and that allows them to only spend for, like, a preexisting shape. Right. Sometimes if they need a new, completely new shape, we can build it in CAD for them and do all the mock ups and build it and send it to their glass manufacturer. It just really depends on the client's budget. And that also dictates, like printing techniques you're going to use and fixing techniques and stuff like that.
Kristine Arth:
Hello. Elder Ramos from Paris. Bonjour or bonsois.
Alex Lazaris:
So we've got a nice, beautiful serif to contrast this guy.
Kristine Arth:
Oh, good. Tim Mo beast is here. He was the Mo best earlier, but he's the.
Alex Lazaris:
Forced.
Kristine Arth:
That was like moana earlier.
Alex Lazaris:
What was going on?
Kristine Arth:
Oh, that was mulan.
Alex Lazaris:
Mulan Classic.
Kristine Arth:
Mulan classic. I haven't seen either of those. I really got to get back on my Disney track. I can't believe at least a couple decades.
Alex Lazaris:
I can't believe you missed out on so much.
Kristine Arth:
I missed out on so much. I feel like the last one was The Little Mermaid, and then I was done.
Alex Lazaris:
Yeah, totally. So I've got kind of three different typefaces here. Oh, I've got another one, actually.
Kristine Arth:
OOH. Eric samuelson. Some like it.
Alex Lazaris:
Hut.
Kristine Arth:
I love it.
Alex Lazaris:
That's good.
Kristine Arth:
We just don't need the Hut.
Alex Lazaris:
Yeah, it's true. It's totally this typeface I really love. It's called Bryce. Super funky and fun, but it feels a little bit too fun right now for this project.
Kristine Arth:
Maybe too retro.
Alex Lazaris:
Yeah, it's like Retro got too much.
Kristine Arth:
Attitude overpowering the sauce.
Alex Lazaris:
But I could see this pairing really well with some really fun illustrations for a different type of project. Some nice color palette stuff like so.
Kristine Arth:
Oh, Jordan I don't know what you're referring to, but I must watch whatever you're talking about immediately. I was like, what do I need to watch?
Alex Lazaris:
Get watching them now.
Kristine Arth:
Let's change everything.
Alex Lazaris:
I'm just going to capitalize these real quick.
Kristine Arth:
OOH. May the sauce be with you very.
Alex Lazaris:
Is that Voodoo Val?
Kristine Arth:
No. Is Alberto Silva speaking for Voodoo Val, which is so perfect. I love we're both like that's. Voodoo. Yeah. OOH, that's nice. What font is that?
Alex Lazaris:
This is Moneta.
Kristine Arth:
Monetta?
Alex Lazaris:
You know this font? Yeah, it's very sweet. So the idea behind potentially using it.
Kristine Arth:
Spicy and also, like, with a bit of a Catalan flair, very much more like Italian, but whatever.
Alex Lazaris:
Yeah. The reason why I kind of like this typeface for this project is it has an elegant serif feel to it. Obviously, when you start looking at street wear right now, there's a lot of brands that are starting to leverage really elegant typefaces with just street apparel and kind of using it disrespectfully, which creates a nice little contrast. So I think we might be able to leverage this typeface on the package itself and see how that goes. So I'm thinking maybe we use all these different languages for fire and then create a system around that as the label to kind of have the type wrapping around the bottle itself. We'll see if it works out. If it doesn't work out, I can pivot.
Kristine Arth:
Nice. Hello. Shahid. Welcome. Welcome. Simon. Winnad, Santaji. Welcome, everyone. Tell us where you're from and if you like hot sauce or if you.
Alex Lazaris:
Don'T, that's fine, too.
Kristine Arth:
Yeah, that's fine, too. The sauce awakens your taste, bud. Howard, you didn't. That's awful.
Alex Lazaris:
Howard, can I get a ban in Chat, please?
Kristine Arth:
Yeah.
Alex Lazaris:
I'm impressed. Not even mad.
Kristine Arth:
These are great. I love when Chat goes out on a rant.
Alex Lazaris:
Yeah, it's just fun.
Kristine Arth:
Hey, Dan. How are you? Welcome. From? Yeah. OOH. Carly's from Hershey, Pennsylvania.
Alex Lazaris:
That sounds delicious.
Kristine Arth:
The sweetest place on earth.
Alex Lazaris:
Is that the that's real. Is that the tagline? That's pretty incredible.
Kristine Arth:
I'm going with it. Hi. Shahid from Pakistan. It's a long ways away. We're here in San Francisco for those of you who didn't know where we're located today.
Alex Lazaris:
Very true.
Kristine Arth:
It's pretty sunny out today.
Alex Lazaris:
It was beautiful.
Kristine Arth:
Really happy about that, considering I didn't actually sleep last night. I watched the sunrise, so I was thrilled to see it. Simon's from Ohio.
Alex Lazaris:
What's the weather like in Ohio right now?
Kristine Arth:
Cold, I bet it's cold and gray. My family's from Michigan, so they give me the updates on the weather. That's important to have those really important. They always get. Let me know.
Alex Lazaris:
Yeah, totally.
Kristine Arth:
Could rain soon. It won't affect me at all, but it could rain.
Alex Lazaris:
So another concept. So I'm trying to see here. Let's see what the actual artboard stuff is.
Kristine Arth:
We've got just under a minute, and then we're going to do Chat and Win. So if you guys are in Chat, participating, telling us your sauce names and so much more. You have the opportunity to win, and the bot will choose a random winner. Always random. Completely random. Even though I'm sure that if I say a name, it'll happen and then they'll blame me.
Alex Lazaris:
Yeah, of course.
Kristine Arth:
I'll be like, oh, I didn't mean it. Paco won again.
Alex Lazaris:
He's over there collecting his stickers and having a black market on the side.
Kristine Arth:
Totally. He's been making sauce stickers for years. Oh, Jonathan Beal really likes the elegant, serif approach. Good juxtaposition.
Alex Lazaris:
Yeah. I want you to fall in love.
Kristine Arth:
Bottle of Pure Death.
Alex Lazaris:
Yeah, exactly.
Kristine Arth:
You guys are really funny today. Okay, so let's go forward with this. Tell us your favorite hot sauce.
Alex Lazaris:
Absolutely.
Kristine Arth:
Go.
Alex Lazaris:
Or not even a favorite hot sauce. Just favorite sauce. For those of you who aren't so spice inclined.
Kristine Arth:
We are back. We just were taking a little break to discuss Paco's new discovery, which is.
Alex Lazaris:
Sriracha, which yeah, it's so good. I like Sriracha. Just on, like, rice.
Kristine Arth:
Yeah, it's good. Just on rice or popcorn. It's true.
Alex Lazaris:
Have you ever seen the behind the scenes on how the tabasco nonsense?
Kristine Arth:
No. You're like, we have a whole PBS special for this.
Alex Lazaris:
They talk about the tractor trailer truck stuff.
Kristine Arth:
Oh, I love that. I used to watch that on PBS all the time. Like how crayons and little bats are created.
Alex Lazaris:
The forklifts and the barrels and stuff that they use in the factory actually get corroded by the air is so because it is so hot, so they have to replace them faster in those factories than they do elsewhere.
Kristine Arth:
Oh, we have a winner. Okay, lisa Lamar, you are our winner today. You are the lucky one who gets 100 free stickers from Sticker Mule.
Alex Lazaris:
Congratulations.
Kristine Arth:
Fast and easy and custom, and they're yours. So, three by three, die. Cut. Pretty awesome. If you didn't win, which is everyone but Lisa, you can go to Stickermule.com Adobe Live 20 and you'll be able to get ten free stickers. So check it out. It's always a good deal.
Alex Lazaris:
She just called you a loser.
Kristine Arth:
I'm like everyone else. You're a bunch of losers.
Alex Lazaris:
Like my soccer.
Kristine Arth:
Oh, it was ten stickers for a dollar. Sorry about that. You will have to pay a dollar. But still, it's practically free. Losers. No, like, I have to pay a dollar, too. Win again. I never win.
Alex Lazaris:
I'm sorry.
Kristine Arth:
I know. You know, I've never really won anything on this, come to think of it.
Alex Lazaris:
Taco taco.
Kristine Arth:
I blame the bot.
Alex Lazaris:
It's rigged. I think Tim's rigged it, actually.
Kristine Arth:
I think so, too.
Alex Lazaris:
But if you guys just at sign Tim in, just, you know, complain to him.
Kristine Arth:
Complain to Tim or to Howard?
Alex Lazaris:
It's true. Howard's also great.
Kristine Arth:
He's also rigging things.
Alex Lazaris:
Yeah, this is fun.
Kristine Arth:
I like seeing this process of type come together.
Alex Lazaris:
Yeah. So I was liking the idea behind the Serif. I'm not sure how I'm liking it.
Kristine Arth:
In its actuality you're like I like it in practice. You know what's so hard for me is chipotle has literally ruined the word chipotle for me.
Alex Lazaris:
That's why I just call it Chipotle chipotle, and then I know, but the.
Kristine Arth:
Word is completely ruined for me. It's like they've done such a good job branding that word yeah, absolutely. That I can't think of anything else but those horrendous burritos. I mean, they're not that bad. I'm just saying they're not my favorite. There goes our chipotle loving audience. Gosh darn it.
Alex Lazaris:
No more gift cards for us.
Kristine Arth:
Nope.
Alex Lazaris:
So I don't like the they have these dashes that are just generic, and they don't scale with the typeface.
Kristine Arth:
Very fine line.
Alex Lazaris:
So I'm just going to remove them. Might put in my own just to see if that makes it feel a.
Kristine Arth:
Little bit kerwin says no puns today. He has too much work at the moment. That means we're going to be very punny.
Alex Lazaris:
Yeah, we're going to do it for you.
Kristine Arth:
I like all these names for hot.
Alex Lazaris:
Yeah, they're fun.
Kristine Arth:
Yeah.
Alex Lazaris:
I like the aspect of making it like an international hot sauce rather than just like an atomic bomb.
Kristine Arth:
Yeah, or like thinking about it as though they were bandits, like El Terrible or Senor Fuego something kind of fun. But then we would get into the illustration of bandits and we already petoed illustration.
Alex Lazaris:
Yeah. I just don't think I can do a good bandit illustration.
Kristine Arth:
Jason Jones says your type exploitation is super dope.
Alex Lazaris:
Oh, thank you.
Kristine Arth:
Yes, Lee, you can have what I'm having. It was mushu tacos earlier and papyrus condensed.
Alex Lazaris:
How's that feel?
Kristine Arth:
Love it. The anti design of design. I mean, we may as well just get Comic Sands in there and call it a day.
Alex Lazaris:
That'd be pretty sweet.
Kristine Arth:
Yeah.
Alex Lazaris:
Nothing says I don't respect your stomach like Comic Sands on a hot sauce.
Kristine Arth:
Always. I always think of The Simpsons every time I see Comic Sands, and I know they're not related, but it's in my ah, senor Caliente. Yes, Alberto. Exactly. And then with, like a let's see.
Alex Lazaris:
How this guy feels. Maybe it feels like almost like a it's like and then you're translating it like it's like a dictionary spelling or something. Maybe that's a thing. Just quickly try to see how it looks. If I put it in all of the OOH.
Kristine Arth:
Mustache on fire. Yeah. That could just be a hot sauce. And there's definitely going to be a mustache on fire.
Alex Lazaris:
Feels like a Portland band.
Kristine Arth:
It does. That feels very Portland. How is Portland, by the way? Was it rainy when you left?
Alex Lazaris:
It was very rainy when I left, yeah.
Kristine Arth:
Good. Confirm why I shouldn't move there ever.
Alex Lazaris:
It's very green and blue in the summer, which is great.
Kristine Arth:
Yeah. Actually, the few times that I've visited, it's never rained.
Alex Lazaris:
And I feel like I've been talking to people lately, and they've been like, oh, yeah, I was. Just there this last weekend and it wasn't raining. I was like, what are you talking what?
Kristine Arth:
You have to lie to them and tell them it rains all the time so no one moves there.
Alex Lazaris:
Well, I'm just confused because I live there, too and I didn't see the sun, but maybe I just don't go out enough.
Kristine Arth:
Yeah.
Alex Lazaris:
Not paying attention. I'm hiding my screen or something.
Kristine Arth:
Totally. Do you have a studio or do you work from home?
Alex Lazaris:
I have a studio.
Kristine Arth:
And do you go in every day? Tell us your day to day. Tell us about you, Alex.
Alex Lazaris:
So I wake up and I make a very fancy late.
Kristine Arth:
Do you have one of those whiskers?
Alex Lazaris:
It has a built in part of the espresso machine.
Kristine Arth:
So it is fancy.
Alex Lazaris:
Yeah, it's beautiful.
Kristine Arth:
Does it have a name?
Alex Lazaris:
No, but if Chat wants to name my espresso machine, I love that. Yeah, we can do that too.
Kristine Arth:
Mr Fancy Pants.
Alex Lazaris:
Yeah, that could be the name of the espresso machine.
Kristine Arth:
Mr Fancy Pants.
Alex Lazaris:
Mr Fancy Pants is British, obviously.
Kristine Arth:
Obviously.
Alex Lazaris:
I need one more or two more.
Kristine Arth:
Two more hot words.
Alex Lazaris:
Words in another language. Fire. So fire in another language.
Kristine Arth:
Give it to us, Chat. Give us two to three more words.
Alex Lazaris:
In another language because I need to balance this out. And right now it's a little fire or hot fire.
Kristine Arth:
Fire. Specifically fire.
Alex Lazaris:
Fire.
Kristine Arth:
Fuoco.
Alex Lazaris:
What is fuoco? Is that not Portuguese?
Kristine Arth:
Italian.
Alex Lazaris:
Oh, it's Italian. Oh, yeah. I already got fuoco. Al fuoco. Is it just fuoco?
Kristine Arth:
Just fuoco.
Alex Lazaris:
Boom.
Kristine Arth:
Vor caliente. I think that's hot.
Alex Lazaris:
Does anybody know I can't do Russian?
Kristine Arth:
Lazaresso espresso fur for German. Few in French. F-E-U-F-E-U-F-E-U in French. Vor. V-U-R.
Alex Lazaris:
Okay.
Kristine Arth:
And fur.
Alex Lazaris:
I already have fur, I think. F-E-I-E-R-U-E-R-E-I don't know if you were saying letters there or just singing.
Kristine Arth:
I'm just saying some vowels. F-E-U-E-R-F-E-U-E-R-F-E-U-E-R-F-E-U-R.
Alex Lazaris:
It's always fun whenever you start trying to pronounce other languages.
Kristine Arth:
I like that. That's a new one for you. There's not just too many F's going on. Yeah, there is a lot of F bombs.
Alex Lazaris:
There we go.
Kristine Arth:
Fury.
Alex Lazaris:
That's cool.
Kristine Arth:
And a g in Urdu. What is Urdu? Hi, James. James. I like your name.
Alex Lazaris:
Let's see. So, yeah, I'm kind of liking the dashes now a little bit more than I was liking the other stuff.
Kristine Arth:
Yes. Fire bombs, Alberto. Fire bombs. F. The other four letter word that we're using today. Fire or FIA. Fogo.
Alex Lazaris:
If you learned nothing else, at least.
Kristine Arth:
You learned I'm getting back to my Italian lessons soon. Yeah, light some things on fire.
Alex Lazaris:
In Italian Folko, you have to use the handsome always.
Kristine Arth:
I use them anyway, so it's a perfect language for me.
Alex Lazaris:
Perfect.
Kristine Arth:
More AZ than s or somewhere in between. Thank you, Leo H. Oh, that one's hard in Ukrainian. I don't know if this supports that.
Alex Lazaris:
I don't know.
Kristine Arth:
Yes.
Alex Lazaris:
Jonathan is dropping the Ukrainian to have.
Kristine Arth:
A chili pepper as a hyphen. We're going to veto that. But we love the suggestion. It is fun. And I think if this was we're.
Alex Lazaris:
Not going for we were going to go no, we're not going for the.
Kristine Arth:
We'Re going for not fun.
Alex Lazaris:
The, like, James Bond approach for this.
Kristine Arth:
There you go. I like that. But earlier on, Alex decided no illustration.
Alex Lazaris:
Yeah, no illustrations.
Kristine Arth:
There's no way in fire that we are going to put a chili pepper as iphan. That's right. All the four letter words. Oh, OGN. Yes. We've got that one. Polish tuck talk.
Alex Lazaris:
Yeah. We're at least teaching you new languages. Chat doing great.
Kristine Arth:
Adobe Live.
Alex Lazaris:
Yeah.
Kristine Arth:
If you're not learning about type, you're learning how to read.
Alex Lazaris:
I don't know if we're teaching them how to read. Well, not yet at least.
Kristine Arth:
There's something going on over here. I am pronouncing phonetically.
Alex Lazaris:
It's true.
Kristine Arth:
Yeah. You're welcome. Thank you. Hello. Cornelian Block chuck Warlick grant Freud shawna Lynn welcome, everybody. We are here with Alex Lazaris of we are Lazaris, and we are in the middle of a hot sauce session. So we're looking at fonts, we're looking at pairings. We're looking at words that mean hot or fuego or fuoco, if you will. So if you have some burning desire wow. To tell us more words that mean fire, please. And go on.
Alex Lazaris:
Oh, wow.
Kristine Arth:
I'm just going to pat myself on the back, but, like, slow pat. Just a slow pat. Howard's like, he gave me the uppercase for my name. That's like yelling at me mom style.
Alex Lazaris:
Christine, that was fantastic is what he meant.
Kristine Arth:
Use my middle name howard. Then I'll really feel like you heard me. Oh, fagosto. Alberto Silva's giving us another one. That's pretty good.
Alex Lazaris:
I like that. Alex Hyped up his own name. Well, really, the business name is Lazaris. Just the websites. We are Lazaris because Lazaris.com was, like, owned by some hippie.
Kristine Arth:
I like, it spiritual guy, Lazaris. Oh. As soon as when I typed it in there, I was like, Alex laser. I was like, yeah, laser lightning.
Alex Lazaris:
Yeah, there you got the incorrect lightning rod critique earlier.
Kristine Arth:
You're like, I like your lightning rod. I'm like, thanks, Lazaris. Nice to meet you.
Alex Lazaris:
Val wishes she was here to just roast me.
Kristine Arth:
Oh, val wishes. Yeah. As soon as Alex sat down, I was like, so have you been on Adobe Live before? He's like, yeah. I'm like, oh, perfect.
Alex Lazaris:
Great. Let the roasting come in.
Kristine Arth:
This is great. So when you're working with type, you were saying earlier there's some bread and butter that you love. Specifically, condensed, fat, upright, strong.
Alex Lazaris:
Yeah. I really resonate with big, bold things, so my kind of go to my comfort zone is always using big, monospaced type that I can stack really neatly. Together. So, like, right now, this typeface zoom, zoom, zoomy, zoom, zoom, zoom, zoom. Anyways, zoom zoom is super fun because it can stack really nicely, but it's also, like it has a lot of roundness to it. So it's still friendly. Yeah.
Kristine Arth:
It's got some approachability.
Alex Lazaris:
Yeah. Which I don't know, it's like, come.
Kristine Arth:
Try this hot sauce.
Alex Lazaris:
Yeah, absolutely.
Kristine Arth:
Right.
Alex Lazaris:
Maybe on this, I'll start trying to align it to the h height a bit and then shrink it down to be the same as the h. So it feels like it's getting in there. Yeah. Without getting too detailed onto it. Just kind of because we're not we're.
Kristine Arth:
Not with the package yet.
Alex Lazaris:
Yeah. So I don't want to get too nitty gritty on it, but it's kind.
Kristine Arth:
Of fun to play and explore.
Alex Lazaris:
Totally.
Kristine Arth:
We get to be the over the shoulder art directors right now that are coming in midway through a brain process and being like, what about this word?
Alex Lazaris:
Is it going to work?
Kristine Arth:
Have you heard about this word?
Alex Lazaris:
Maybe everything else needs to start with C's instead of F's.
Kristine Arth:
Yeah, exactly. Did you think about oh, it's the best.
Alex Lazaris:
There used to be a tumblr called hovering art.
Kristine Arth:
Oh, yeah. I was on it at least two or three times.
Alex Lazaris:
It's amazing.
Kristine Arth:
Yeah. It's always nice to see your team is posting you hovering.
Alex Lazaris:
That's how you get into the hall of Fame.
Kristine Arth:
Yep. It's very true. Kerwin's. Like, these fonts are sick.
Alex Lazaris:
Yeah, they feel nice.
Kristine Arth:
No way, Kerwin. They're hot.
Alex Lazaris:
Wow.
Kristine Arth:
And I'm going on 36 hours of awake.
Alex Lazaris:
That's true. This is 36 hours. Imagine her well rested.
Kristine Arth:
Imagine it. I would be so on point. Actually, maybe I'm better the less I sleep. I don't know.
Alex Lazaris:
Perhaps.
Kristine Arth:
Perhaps.
Alex Lazaris:
So we have another option. So this is fine. It's going this direction is, like, taking its own shape. It could be the final direction. I don't like we need to also include what it is, so I'll just do chipotle.
Kristine Arth:
Is it? Chipotle?
Alex Lazaris:
Is it maybe it's maybelline maybe it's hot barbecue sauce. What would you like for it to be?
Kristine Arth:
Howard?
Alex Lazaris:
You can do, like, Habanero as well.
Kristine Arth:
Howard. Is this the reference? Howard's End. Oh, a classic movie. Anyways, Howard, I'm sure, has heard that joke before, and if not, I am so proud to be the first. DOA likes the bold one. I do too. It's nice. Although I really like the Serif that you use.
Alex Lazaris:
For some reason, I'm struggling with it right now. It feels like there's just and maybe this is just because I keep going back to having things neat and organized, but right now, for me, the serif is feeling like too much is happening.
Kristine Arth:
Well, is it the name or is it the background?
Alex Lazaris:
What do you mean the background?
Kristine Arth:
Like, when we're playing around right now, is this, like, texture or is it the name?
Alex Lazaris:
This might be the label. So we might add in, like this could be texture, extra stuff. Yeah.
Kristine Arth:
Okay.
Alex Lazaris:
This could be like, the main focal point and then use color. So this could be interesting. Just let me see if I can pull. Let's grab this guy. We're going to do a little command. Two to lock it. Throw this guy on here just to hide the label.
Kristine Arth:
Cornelian wants to know what that font is called. Isn't it zone?
Alex Lazaris:
Which the second to last is really nice. So monetta M-O-N-E-T-A is the serif. And then Z-U-M sorry. Z-U-M-E is the san serif.
Kristine Arth:
Nice. I will zoom zoom. And for those of you who are participating in today's challenge, you've got 41 minutes.
Alex Lazaris:
No pressure, but hurry up.
Kristine Arth:
Yeah, no pressure. Make that badge. If you need to learn more or want to learn more about the current challenge, check it out just by clicking the challenge tab to the right of the screen. And today's challenge is learning bevel and emboss. So getting started with the starter file, which you can click to download, and then when your design's complete, just hashtag it with current challenge onto the discord channel, and you can have us take a look at it before we finish today. So it could be pretty fun. Hey, Eric. Sue, wherever you are, there you are. Doobie doobie.
Alex Lazaris:
He's always here. Always.
Kristine Arth:
Love, Eric.
Alex Lazaris:
So I don't want to do as tall of a label as they did. I want to do something that's a little bit more like this, but for the sake of squat. This little guy.
Kristine Arth:
Nice.
Alex Lazaris:
We'll just, I guess, black it out or something here.
Kristine Arth:
Yes. Mo Beast is always in beast mode when I'm here. What's up, Kyle? Chiconi, how are you? Nice.
Alex Lazaris:
So this is currently a little bit too long horizontally, so I'm probably just going to take off one or two and see, this is the great thing about having so many different words, is we can eventually just pick one that fits the space a little bit better.
Kristine Arth:
Totally. We'll just get rid of some of those firewords. We don't need them.
Alex Lazaris:
Yeah, we're not that international.
Kristine Arth:
Yeah, just kind of just kind of we're selectively hot.
Alex Lazaris:
Yeah, exactly. Do. Now I'm going to put in a little bit of maybe it just needs to be chipotle regular. Drop it down so it feels a little bit more elegant.
Kristine Arth:
Oh, Kyle's great. I'm so glad he let us know.
Alex Lazaris:
Thank you, Kyle.
Kristine Arth:
Thanks, Kyle. Well, I did ask. It was just really delayed.
Alex Lazaris:
It's always the hard part.
Kristine Arth:
Yeah, I know, right?
Alex Lazaris:
So maybe it's something like that. Maybe these guys need to go again and be less. This starts feeling I don't know why every time I zoom out on the regular, it feels like papyrus to me. I think it's because the end of the ligatures kind of, like flares out just a tiny bit.
Kristine Arth:
Maybe just a little extra kerning, extra space kerning would probably help, because when it all and we go zoom out oh, that's fairy Papyrus. I was like, that is papyrus.
Alex Lazaris:
Does that not feel a little papyrusy? A little bit. In the movie with Papyrus again, avatar. Yeah, the Ryan Reynolds, like, avatar thing was so good.
Kristine Arth:
So good.
Alex Lazaris:
Yeah. This starts it's. I don't know why that's bothering me so much right now. It's, like, on the tips of the sea.
Kristine Arth:
I think. It's nothing like Papyrus, but that's just me.
Alex Lazaris:
The tips of it feel like, what do you think, Chat? Is this tulip?
Kristine Arth:
I definitely disagree with.
Alex Lazaris:
Like, it's so.
Kristine Arth:
Similar, but they are nothing alike.
Alex Lazaris:
I mean, yeah, you just need to texture it, put some rough in on air effect.
Kristine Arth:
Zach Wilkinson says, I know what you did. I'm with you, Zach. So tell us who out there is doing the challenge today. I want to know who's making a badge, who's beveling and embossing like, a boss.
Alex Lazaris:
Who bevels, who embossing? So what I'm thinking for these is, like, pairing that really hard red with something that's a little bit more upbeat and light, like this beautiful little contrast baby blue.
Kristine Arth:
And like you mentioned earlier, a lot of the other sauces use, like, a lime green or yellow to really either juxtapose and complement or to be more monochromatic with the red. This is a nice change of pace.
Alex Lazaris:
And we have plenty of other options as well with the color of the other liquids so that we could start we could if we really wanted to incorporate a yellow or something, but I would probably want to do, like, a pink or a light green or something like that. That feels a little bit different.
Kristine Arth:
Hello, Eduardo from Brazil.
Alex Lazaris:
Shauna's a busy bee over there.
Kristine Arth:
Yeah, Shauna, you are busy. 15 more illustrations. I hope they're very small and easy to do so that you can move on with your day or if you're really enjoying yourself. I hope they're tedious and large.
Alex Lazaris:
Yeah, because tedious is a very positive word.
Kristine Arth:
It is if you're really interested in it. Sometimes that tedium really gets me going because I'm like, oh, it's like relaxation mode.
Alex Lazaris:
That's true. I recently had to do a bunch of retouching on a project I was on, and that's typically not very fun for me, but did you enjoy it?
Kristine Arth:
I was like, Is there a sunny side to this story, Alex, or were you like, that is not fun.
Alex Lazaris:
You can get lost in it. And it's kind of nice sometimes to not have to always think so heavily and just being like, cool retouching. I can just go in there and look at things and just create visually and put on music or a podcast.
Kristine Arth:
And just, oh, yeah, music is life. Yeah, you get in the zone. I make a lot of playlists.
Alex Lazaris:
Do you? What's your current playlist favorite?
Kristine Arth:
I have one going right now called what is it? So this is goodbye. I like to name them.
Alex Lazaris:
OOH, that's, like, very moody.
Kristine Arth:
Oh, yeah, they get all sorts of moody. I have, like, one called American Eyes, and I'll do a cover for it, too, just because it's yeah.
Alex Lazaris:
Do you have followers? Like, is it a public?
Kristine Arth:
It's public, but nobody follows.
Alex Lazaris:
You should start your own SoundCloud.
Kristine Arth:
Oh, no, that's too complicated. Spotify is so much easier.
Alex Lazaris:
That's true.
Kristine Arth:
I have all my playlists on there.
Alex Lazaris:
You know who has a great playlist?
Kristine Arth:
I do it for myself.
Alex Lazaris:
James White, aka Signal Noise. He does a bunch of really great synth wave 80s synth wave designs. He has his own playlist on Spotify that's public and does a little cover album. And I think every year he does another playlist, I think.
Kristine Arth:
Oh, so his is, like, really long, then?
Alex Lazaris:
I'm not sure.
Kristine Arth:
Maybe just one playlist a year. He must really put a lot of.
Alex Lazaris:
Thought into I mean, how many songs are coming out that are synthwave every year?
Kristine Arth:
True.
Alex Lazaris:
I mean, it might be a lot. There's a lot altered carbons coming out. There's probably going to be more cyberpunks coming out, too.
Kristine Arth:
I know not what you speak of.
Alex Lazaris:
It's okay.
Kristine Arth:
But I'm into it. I'm going to go listen to it tonight. So tomorrow I'm going to quiz you on it.
Alex Lazaris:
Oh, no, that's right.
Kristine Arth:
We already talked about this. I'm a Capricorn.
Alex Lazaris:
So maybe I want to do one that's like.
Kristine Arth:
Spotify links. I don't even know if I have a Spotify link.
Alex Lazaris:
Just a link on Spotify.
Kristine Arth:
Yeah, I think it's just my name on Spotify. So there you have it. I guess I can do that for you guys. Did I like the taste of Rivella? Oh, Raphael, macho. I did like it. I couldn't drink too much of it, but it is much lighter than what I thought it was going to be. And yeah, I would say one a week could be doable.
Alex Lazaris:
So I'm going radio silent because I'm.
Kristine Arth:
Like I looked over and I was like, what are you doing over there?
Alex Lazaris:
Just adding commas everywhere. Commas everywhere.
Kristine Arth:
Caution all the hots.
Alex Lazaris:
But maybe that's too, like, in your face.
Kristine Arth:
I like it.
Alex Lazaris:
Kind of like the idea of it, like, starting to feel like it's just a warning label.
Kristine Arth:
I like it. This is fun. It feels very fun and warning like, oh, no, it's hot. Oh, no.
Alex Lazaris:
But it's so pretty.
Kristine Arth:
Now, this is where that little fire symbol could come in, and it would actually make sense and wouldn't really be illustration.
Alex Lazaris:
No, totally.
Kristine Arth:
Yeah, that could be kind of cool.
Alex Lazaris:
And maybe this just needs to be.
Kristine Arth:
Like fire, like the kind that are on the gasoline explosive. I have a great one that I just took a photo of while I was in Bali. I can share with you and you can edit it. Yeah. Image trace it. It's perfect for this. It's very daunting. Oh, Lindsay likes this is the name of the sauce. Caution now.
Alex Lazaris:
Yes.
Kristine Arth:
Lindsay, no.
Alex Lazaris:
Yes, it is awesome sauce. We're just cheating.
Kristine Arth:
Oh, caution. Awesome. I was trying to rhyme. Slant rhyme doesn't even work there. My British literature would be yeah, banana Dance is a fire playlist. Okay. You guys are on that spotify. I do have a playlist called Banana Dance.
Alex Lazaris:
Oh, my gosh.
Kristine Arth:
I like bananas.
Alex Lazaris:
Yeah, they're delicious.
Kristine Arth:
No, I don't really like eating them. I just think they're funny.
Alex Lazaris:
So, confession, while I was at Twitch, most of my designs had a banana hidden in them.
Kristine Arth:
Really?
Alex Lazaris:
At least when I was presenting them to people, I would try to like.
Kristine Arth:
This was meant to be.
Alex Lazaris:
Yeah. I had a screen saver that I made as well that would translate. Like, every time it bounced, it changed them. Please. I don't know where it is anymore.
Kristine Arth:
We can make a new one.
Alex Lazaris:
Deleted it.
Kristine Arth:
Yeah. One of my best friends, Amina, we call each other banana.
Alex Lazaris:
That's a good one.
Kristine Arth:
And I don't really know how it started, but literally once every couple days, we send some sort of banana thing to each other, and they're so good. There's so many on Instagram. I'm just baffled.
Alex Lazaris:
Yeah.
Kristine Arth:
Yes. Secret banana.
Alex Lazaris:
Have you seen the Stefan Sagmeister banana wall thing?
Kristine Arth:
Yes.
Alex Lazaris:
Okay, if you guys have hard to avoid, he made a wall of bananas that rotted over several days or something, and I think there was, like, a message in it that eventually got translated. So it was just like, a whole wall of bananas, and then they left it up for a bunch of days and let it rot. And then there was, like, a word that was revealed.
Kristine Arth:
I'm sure it smelled great.
Alex Lazaris:
Yeah, just like bananas.
Kristine Arth:
Oh, yeah. Photoshop has the secret banana too. You know that, right? In Photoshop?
Alex Lazaris:
No, I didn't, Zach. Oh, I will call you when I have more bananas for you to shoot.
Kristine Arth:
I think my oh, I know this. Wait, where is Paul when we need him? Paul Tranny knows the banana key. Paco, do you know the banana secret key?
Alex Lazaris:
Let me find out.
Kristine Arth:
Okay, we got this, guys. We got this. We're going to get the secret banana key, and I'm going to blow your mind.
Alex Lazaris:
I am going to be so happy.
Kristine Arth:
Yeah, we'll pop you into Photoshop, and then we're going to put a banana in your tool palette, which does nothing but be there, which is really all you need.
Alex Lazaris:
That's all you need.
Kristine Arth:
Yeah. I feel like I remember this. It's very simple, but it's so simple, it's forgettable. That's the brilliance of Banana gang unite. I like this. I like this. You guys just wait for my we're going serious banana gang. Okay, well, we'll wait for Paco to confirm. We can keep having fun and looking at fuego. Oh, I like this. Yeah. That is caution hot.
Alex Lazaris:
So there's an opportunity. We could make it a little bit bigger. We could pull this guy riffing.
Kristine Arth:
Shawna, just said there's also a monkey layer. Is that true?
Alex Lazaris:
Shawna's so good at Photoshop that I feel like if there is one, she would know about it. But at the same time, I could.
Kristine Arth:
Also see her very gullible. I'm really excited. I want to see the monkey lair. So I was recently in Indonesia, and I was telling you about the monkey forest, and while I was there, two monkeys jumped on my back.
Alex Lazaris:
Oh, no.
Kristine Arth:
And I was standing there, and I was wearing my backpack, and they were, like, really trying to get into my backpack.
Alex Lazaris:
What is it?
Kristine Arth:
You found it. Good. I'm not going to finish the story.
Alex Lazaris:
Command op quit. Three dots or something.
Kristine Arth:
Yes.
Alex Lazaris:
I got photoshop. Go to edit Toolbar.
Kristine Arth:
Edit toolbar.
Alex Lazaris:
To what? Toolbar at the bottom.
Kristine Arth:
Toolbar.
Alex Lazaris:
Okay. And then hit hold, shift, and click, done. Shift, toolbar. And then done.
Kristine Arth:
Shift, boom. Banana, done.
Alex Lazaris:
Oh, my God.
Kristine Arth:
Oh, that is not it's.
Alex Lazaris:
Hiding. I clicked it. It was gone.
Kristine Arth:
Don't go to my screen. Quick.
Alex Lazaris:
Oh, there we go.
Kristine Arth:
Don't go to my screen.
Alex Lazaris:
Right?
Kristine Arth:
That shouldn't be there.
Alex Lazaris:
There you got the banana pointing at it.
Kristine Arth:
Okay, so edit toolbar.
Alex Lazaris:
It's amazing.
Kristine Arth:
Shift. Done. Where's my banana? Can you show me?
Alex Lazaris:
This is broken.
Kristine Arth:
Mine's broken.
Alex Lazaris:
Yeah, yours is broken.
Kristine Arth:
Toolbar.
Alex Lazaris:
Toolbar. Yeah.
Kristine Arth:
Do I say shift while I hit it?
Alex Lazaris:
Oh, no, you have to open the Toolbar button. Oh, toolbar. And then click shift. Shift, and then click, done.
Kristine Arth:
Oh, score.
Alex Lazaris:
Look at what Shawna said. I'm curious about this monkey thing.
Kristine Arth:
Yeah. What's with the monkey layer?
Alex Lazaris:
She said how to do it, but I missed.
Kristine Arth:
Is it in Illustrator?
Alex Lazaris:
No, it's in photoshop.
Kristine Arth:
Okay. We can learn all these tricks, you guys. This is fuego time.
Alex Lazaris:
Fuego.
Kristine Arth:
Oh, no. She said she tried and monkey layer is gone.
Alex Lazaris:
Thanks for nothing.
Kristine Arth:
Just as we suspised.
Alex Lazaris:
Monospace. Let's see what we got. Some monospace.
Kristine Arth:
I'm just really excited about having banana again. Shift. Edit Toolbar. Shift. Done. I got to bookmark that's. Edit Toolbar. Shift done. Equals banana. Perfect. Thanks, guys. This was the most important part of the day. Obviously, if you weren't putting bananas on your Photoshop toolbar, then you were probably designing today's countdown challenge.
Alex Lazaris:
Exactly.
Kristine Arth:
So hopefully, as soon as you got that banana in there, you started to do some beveling and embossing, and you have a realistic looking space explorer badge that you're going to share with us because we want to see it, give you some props and tell you how you're going to use it for tomorrow. Because the challenge never stops. There is a monkey layer.
Alex Lazaris:
Is there really?
Kristine Arth:
Yeah, mom.
Alex Lazaris:
So what did you learn today on Adobe? You learned fire.
Kristine Arth:
Fire and a bunch of different banana and monkey.
Alex Lazaris:
You pretty much got, like, a caveman painting right there.
Kristine Arth:
This is amazing. It just keeps getting better. Just when I think Adobe's cool, they become cooler.
Alex Lazaris:
Pretty amazing.
Kristine Arth:
Kind of awesome.
Alex Lazaris:
I can't wait to be, like, screen sharing with a client or something. And they're like they're like, where's that monkey?
Kristine Arth:
Banana.
Alex Lazaris:
Banana.
Kristine Arth:
Well, especially for you if you've been hiding bananas in your work for so long, now it's on your tool.
Alex Lazaris:
I haven't done it in a while.
Kristine Arth:
Brilliant. Look at you pretending you don't still do that.
Alex Lazaris:
There might be a client watching. I can't find out.
Kristine Arth:
They're all watching. Now.
Alex Lazaris:
Where are all the bananas? It's going to be like there's money in the banana stand.
Kristine Arth:
Totally. For those of you who are just joining us, I am here with Alex Lazaris, and he's talking to us about hiding bananas in his work. So watch out.
Alex Lazaris:
Clients can't hide them on a billboard, but you can. That's true.
Kristine Arth:
We used to write our names on French fries when we retouched or like little love notes in the yeah, like in the yeah.
Alex Lazaris:
Yeah.
Kristine Arth:
I worked on Burger King for a number of years.
Alex Lazaris:
Sean has done a bunch of retouching for me. Now I'm going to have to go look and see what yeah, right. Hidden and things.
Kristine Arth:
She's going to be like, fuego. This is fun, guys. This is looking very cool. Habanero.
Alex Lazaris:
Sir. Still not completely sold on it yet, but that's okay. That's what the process is for.
Kristine Arth:
That is what it's for. I mean, you've only been after it for, like, an hour, so can't sell yourself just yet.
Alex Lazaris:
Should have been done yesterday. Should have been done.
Kristine Arth:
It'll be done by tomorrow.
Alex Lazaris:
Yeah, that's right.
Kristine Arth:
Yeah.
Alex Lazaris:
I'm excited for tomorrow. I've got a little teaser for you guys.
Kristine Arth:
Oh, really? Well, now I'm intrigued.
Alex Lazaris:
Check out let's see if my computer likes having dimension open dimension photoshop.
Kristine Arth:
Let's see if it likes rendering this.
Alex Lazaris:
It's like I promise I've hid nothing yet. Laz. Now you said it. So here is my.
Kristine Arth:
Very up close yeah.
Alex Lazaris:
I had my budy Jason vestry build out this beautiful oh, that was bottle for me.
Kristine Arth:
I can actually scale the label size, the height.
Alex Lazaris:
Yep. Scale it all. I should be able to rotate everything.
Kristine Arth:
Oh, can you make the bottle even taller, too?
Alex Lazaris:
Yeah, you can.
Kristine Arth:
Wow, look at this. Everybody dimension.
Alex Lazaris:
So I've also got a seamless in the backdrop too.
Kristine Arth:
That will mention 101 1st. Get yourself a jason.
Alex Lazaris:
Yeah, get yourself adjacent.
Kristine Arth:
Once you have a Jason, have Jason make you a bottle.
Alex Lazaris:
That's true.
Kristine Arth:
And then get in there and play with it and then fix everything.
Alex Lazaris:
Yeah. So that's tomorrow we'll get there. Color correcting the background throwing on our know the things.
Kristine Arth:
Hank Groot is asking, is Illustrator the best Adobe program for this kind of work? Just a question.
Alex Lazaris:
I like it more than a lot of other programs.
Kristine Arth:
I would say most definitely.
Alex Lazaris:
Yeah.
Kristine Arth:
If you're using type primarily.
Alex Lazaris:
Yeah. Other things, like, I could see if you get really into the heavy type systems for the label itself. Using InDesign might be beneficial, but probably only whenever you're systematizing everything.
Kristine Arth:
Yeah, I think that comes down to preference.
Alex Lazaris:
It comes down to preference. I'm much faster in Illustrator than I am in me, too. Pretty much any other Adobe program.
Kristine Arth:
I am still waiting for Adobe to compress InDesign into Illustrator for once. And.
Alex Lazaris:
I used to work at a company where we did all of our website work in Illustrator.
Kristine Arth:
I do.
Alex Lazaris:
Which is so great.
Kristine Arth:
I still do.
Alex Lazaris:
The fact that everything's a vector is probably the biggest benefit.
Kristine Arth:
Yeah, totally. The web developer that I work with allows me to do that, and she puts the wireframes in Illustrator, so it's great.
Alex Lazaris:
Nice.
Kristine Arth:
She will then apply everything.
Alex Lazaris:
Yeah. I've transitioned over to XD a lot more, but it's still missing some features, like just the Transform. Like, I can just do this really quickly. Transform, reflect. And it's flipped. I hate having to open up Photoshop and save a new file of a flipped image right now.
Kristine Arth:
Yeah.
Alex Lazaris:
But they work on it constantly.
Kristine Arth:
Zach Wilkinson has a really great addition. He's like, you should put habanero in your habanero sauce. Get out of here, Zach. We got the slow clap for you, man.
Alex Lazaris:
Just tastes like it.
Kristine Arth:
It doesn't actually glorify gravy.
Alex Lazaris:
Don't you know that? This is just a recipe that I pulled up.
Kristine Arth:
It's hot gravy. And even then, it could just be warm, so we don't know. I love it.
Alex Lazaris:
Thank you.
Kristine Arth:
Thank you, Zach. I'm so good. Those are those really fun mistakes that when you actually present to a client, they're like.
Alex Lazaris:
What did you do here?
Kristine Arth:
You're like, Right, so we left the H off of Habanero. That was a design choice. I love explaining those, like, strategically, why we messed up.
Alex Lazaris:
It'll save you three cents per print by not having it.
Kristine Arth:
This actually makes it really differentiated from all the other habanero sauces.
Alex Lazaris:
Yeah. The silent h anyways.
Kristine Arth:
Yeah. And the lack of habaneros in the sauce is unique.
Alex Lazaris:
We're not British. We don't have to say the fine. I always love those mistakes.
Kristine Arth:
Me too. Zach Wilkinson, you're going to buy us a drink in April?
Alex Lazaris:
I'm not going to be there, but I would.
Kristine Arth:
Where?
Alex Lazaris:
Creative south.
Kristine Arth:
Oh.
Alex Lazaris:
I have too many big projects, unfortunately, during that.
Kristine Arth:
Just, you know, gotta work on the know.
Alex Lazaris:
I'm trying to grow my own banana farm, and it's really hard in Portland. I have to go steal sunshine from.
Kristine Arth:
Rough.
Alex Lazaris:
That's tough. Kind of like that idea of, like, huge type down the side, though.
Kristine Arth:
But sleigh with the type.
Alex Lazaris:
Sleigh. Have you seen my Sleigh rose?
Kristine Arth:
Yes.
Alex Lazaris:
Oh, my God. So fun.
Kristine Arth:
Nice.
Alex Lazaris:
That was just for fun. Yeah, it was. With me and Leon Mudflap. Leon Ingram. He's really great at metal type, and I've been wanting to do a Sleigh totally project with him for a long time.
Kristine Arth:
But super slay rose. I would definitely try that.
Alex Lazaris:
Yeah, I wanted a rose that slaves amen.
Kristine Arth:
Exactly. Sometimes you just want what you. Want.
Alex Lazaris:
Yeah, it's not too bad, but let's see here. Let's see if we can do a version.
Kristine Arth:
Oh, yeah, kara Butler's got a great point. iPad with Illustrator is now finally the full app version.
Alex Lazaris:
Is Photoshop there yet or no, it's still kind of halfway right.
Kristine Arth:
Almost, I believe Voodoo val, correct me if I'm wrong on that, but I think Photoshop is almost there on that. Yeah, it's going to be pretty exciting, actually. Doing a demo of that tomorrow.
Alex Lazaris:
Oh, I am.
Kristine Arth:
Not me, no. But I'm going to attend one. You can join.
Alex Lazaris:
Oh, boy.
Kristine Arth:
Yes. Voodoo's got the voodoo. We've got 15 minutes left for the countdown. So get those badges in there, make sure you submit them in the challenge button to the right, and we'll take a look. We'll badge it up.
Alex Lazaris:
We'll get Badgy, bade beige. What are some other hot sauce types? I know, there's like, oh, jalapenos are so hot, right?
Kristine Arth:
Ghost pepper.
Alex Lazaris:
Oh, ghost pepper.
Kristine Arth:
Yeah, never forget that one.
Alex Lazaris:
Ghost pepper.
Kristine Arth:
Let's see. Hot pepper sauce.
Alex Lazaris:
Jalapeno, I guess types how you spell jalapeno. I've always messed that up. Tabasco, is that a type of pepper? I always just think of the brand.
Kristine Arth:
I think it's a sauce.
Alex Lazaris:
That's an interesting like, if they patent.
Kristine Arth:
Oh, Cayenne pepper sauces. Chipotle Carolina reaper sauces. Seven pot pepper. That sounds fun. That's like louisiana. Louisiana hot sauce.
Alex Lazaris:
Okay, that's a thing. Somebody's going to kill me if I spell Louisiana wrong.
Kristine Arth:
So I'm just going to L-O-U-I-S Lewis. Anna.
Alex Lazaris:
Did I do it?
Kristine Arth:
Yeah. Did it. Oh, yeah, I forgot the I Louis. I Anna. You got it. I was like, Louis, Anna. The I was silent.
Alex Lazaris:
That's true. Just like the h's.
Kristine Arth:
Yeah. Abanera.
Alex Lazaris:
See? Like it's whenever you stack letters like that, when it's monospace, it feels Hades juice.
Kristine Arth:
Oh, that's some Greek mythology for you.
Alex Lazaris:
I Hades juice. Wow, that's funny.
Kristine Arth:
Let's see. Well, we've got some new badges in there. This is exciting. You guys have been badging it up. Keep it coming. So many badges. Got 13 more minutes to keep it going. I like all these beveling embosses that I'm seeing. There's some really clever ones in here.
Alex Lazaris:
It's difficult to do it well, but it can really sell.
Kristine Arth:
There's one in here that's very well done.
Alex Lazaris:
I'm not going to look.
Kristine Arth:
Don't look.
Alex Lazaris:
I can't peek.
Kristine Arth:
You can't? So are you here for the week, or are you headed back to Portlandia?
Alex Lazaris:
I've got to get back. I've got to do a little stint in La. After this. Again, Portland calls, but then back to the studio. I miss it. Whenever you have your whole flow and then you have to work on your tiny laptop, it gets crazy.
Kristine Arth:
I always work on a laptop.
Alex Lazaris:
Really? I used to. And I can work anywhere.
Kristine Arth:
I work on a bus. I'll work on a train. I'll work on a plane. I've worked on the back of a truck sitting on Hay. Wow. Yes.
Alex Lazaris:
I mean, it works. It's just I miss, like, I have two monitors, and I have my monitor and then the giant wacka.
Kristine Arth:
Oh, yeah. I just keep getting demoted in life. Every year it gets a little bit smaller.
Alex Lazaris:
Smart. Yeah. There is something to say about that.
Kristine Arth:
There is. I have no expectations anymore.
Alex Lazaris:
That's lovely.
Kristine Arth:
Yeah. I still remember I was a junior art director at Wonderman, and I had a window. I had, like, a full view of Michigan Avenue in Chicago and a really nice desk. And literally every year I got promoted. My desk space got less, my view got worse, my equipment got more shabby.
Alex Lazaris:
That's funny.
Kristine Arth:
So I was like, I think there's.
Alex Lazaris:
Something to like yeah, well, you should be spending more time than meetings.
Kristine Arth:
Yeah, I know. Literally, that's how they get you. They're like, your machine just doesn't work. Your view sucks. So you should really manage people. Yeah. How fun. Title Fuega. I'm wondering if this like hello, Alexandra. Heatherington just joined. Well, let's tell her what we're working on. Alex Trebek. Let's tell her what you're working on. That's what we're doing for 300 at the moment. We are here with Alex Lazaris of we are Lazaris, and he is working on Fuego Hot Sauce labels for some packaging that we will be putting together into Dimension tomorrow. So pretty fun stuff. We've got a lot of Typographical explorations right now that we're working through. He's pulled some bottles that he's rendered in 3D in Dimension that we'll be looking at a little bit further along tomorrow and doing some placing of the labels. It's going to be fun. I love all of these explorations.
Alex Lazaris:
Yeah, you got to just be quick about it. Try to pivot as much as possible, see if anything sticks.
Kristine Arth:
I like Voodoo Val's explanation of what we're doing. We're working on branding for hot sauce. What she said.
Alex Lazaris:
Yeah, she's so good at this. Strength to the point.
Kristine Arth:
I was like, look, if you want a soliloquy about hot sauce branding, you let me know. In the meantime, we got Fuego title Fuego. We also have.
Alex Lazaris:
Cheat and look at ASOP does a really good job of, like, a really elegant, pretty minimal packaging. I'm trying to figure out how they somehow leave space. Okay. Lots of space just by listing ingredients. Got it.
Kristine Arth:
Oh, yeah. The more the merrier. You know, one of my favorite packages is the really old packaging. Dr. Bronner's, have you ever read that?
Alex Lazaris:
I have.
Kristine Arth:
Fully through and through. If you're ever camping and you're bored, it's a decent read. Yeah, I mean, usually that's the soap I'll take, but it is interesting, to say the least. But ASOP, I think, was second to the game on heavy text. Yeah, they just did a nicer job. I like that Louisiana chipotle jalapeno ghost pepper.
Alex Lazaris:
I keep coming back to him like, oh, it's good. I don't know. I think it's the yeah, it needs some love with the Kerning, I guess, is what's probably throwing me off, because it keeps feeling like it's accordioning down the line, and I'm just like, kerning.
Kristine Arth:
Is leaving a lot to be desired. Is that the Zoom zombie?
Alex Lazaris:
No, this is this is zoom is just fine by itself.
Kristine Arth:
Where can you get these cool fonts? That's what they're asking.
Alex Lazaris:
Hello, Peter. DelTondo. But Simon, you can get these on MyFonts.com but if you don't want to pay for them or, like, not necessarily these fonts, but other alternatives. You can find a bunch on typekit or sorry, Adobe fonts. Now, they have a lot of really good ones you can just search for. If you just go in this little filter button, you can find all the types styles you want.
Kristine Arth:
Oh, yeah.
Alex Lazaris:
And then you can was it the cloud?
Kristine Arth:
Yes. Just hit the cloud to the right.
Alex Lazaris:
Show activated font. Now, that one.
Kristine Arth:
Yes. You can activate it by clicking the cloud.
Alex Lazaris:
Yeah. But if you see something on there that you don't currently have it'll, just sync it to your computer, and then you'll be set.
Kristine Arth:
Then you got it.
Alex Lazaris:
And then you gats it.
Kristine Arth:
That's right. Seven minutes, guys. Seven whole minutes. No pressure to make a Beveled Edge badge. Get in there. I'm seeing some super awesome badges.
Alex Lazaris:
I'm curious if something just simple, like simple might work on this guy.
Kristine Arth:
Like Habaneros.
Alex Lazaris:
Yeah, like just even, like, big habaneros. Almost like this. Or maybe it needs to be the caution thing.
Kristine Arth:
See you, Peter. See at Adobe Discord later. Thank you for joining us.
Alex Lazaris:
Bye, Peter.
Kristine Arth:
Shauna's. Like, imagine how hot that hot sauce would be with all of those peppers in it. Ghost pepper, jalapeno chipotle.
Alex Lazaris:
You, like, almost just need a caution label at that point.
Kristine Arth:
Yeah, it's just like just don't. That's what I would name my hot sauce, just don't.
Alex Lazaris:
We can do r1 quick of just don't.
Kristine Arth:
Just don't.
Alex Lazaris:
It's the opposite of Nike.
Kristine Arth:
Exactly. Just don't do it.
Alex Lazaris:
Perfect. It kind of does feel like Nike.
Kristine Arth:
Yeah.
Alex Lazaris:
Forget their typeface.
Kristine Arth:
This is the hot sauce of all fuego. The stickers on my mac. Oh, so many. Let's see. Got a really nice one from Onotypeco Onotype. If you guys don't know them, they make great fonts and be flexible. That's a fun one. Let's see. Just some ampersands. Lobster phone. The regular. Nothing too special. I had to remove. Okay, so I got a new computer, and usually there's a lot of stickers on it. And I had such separation anxiety from my old computer to this one that I peeled off as many stickers from my old one as I could and replaced them on this one because it was throwing me off every time I saw this computer, it was like I couldn't work with it. It was like a weird foreign thing to me. So eventually I had to put these stickers on, and the rest of them I couldn't get off, which I'm deeply sad. There's some gray ones that I'm missing. For your loss. Thank you. It was very hard. It is tough. I know that. I'll get new ones, though. Everyone keeps telling me that, and I'm looking forward to that someday when I find ones that are worthy of putting on my computer. Yeah. Thank you. We all have our issues. I've just not some people hide bananas in their work.
Alex Lazaris:
I need to talk to a therapist about that one.
Kristine Arth:
Yeah, you do.
Alex Lazaris:
I just not really into the whole sticker thing.
Kristine Arth:
No, you either are or you aren't. That is what we've determined. Every time I am in here, you either are clean or you are dirty. You are clean.
Alex Lazaris:
When I was working at Twitch, everybody had the same laptop, so I put a sticker on there just so I could find mine easier out of a pile. But yeah, whenever you don't have that many people walking through your workspace, you don't need stickers.
Kristine Arth:
Sometimes you do. I used to have a sticker that was a ruler and it was very handy.
Alex Lazaris:
Oh, that is awesome.
Kristine Arth:
Yeah.
Alex Lazaris:
Was it accurate or it was accurate. I could see that being a real.
Kristine Arth:
Problem if it's not. Yeah. You're like, hold on, let me just measure this. You're like the packaging.
Alex Lazaris:
How could they do this to me?
Kristine Arth:
Howard's going to start hiding tacos in his work.
Alex Lazaris:
That's a great idea.
Kristine Arth:
That's a great idea, Howard.
Alex Lazaris:
You can find probably plenty of taco images on Adobe stock.
Kristine Arth:
I mean, do it.
Alex Lazaris:
Bananas are way easier to find, though.
Kristine Arth:
Bananas are just they're both very easy to draw. I mean, you can't really mess those up.
Alex Lazaris:
Watch me.
Kristine Arth:
You might not you're like you wait for it. I'm going to mess up these. I like this. This is a nice combination.
Alex Lazaris:
Yeah. Let's see.
Kristine Arth:
Kara Butler, thanks for joining us. A lot of people safely store their stickers away.
Alex Lazaris:
I like that I have so many boxes of stickers.
Kristine Arth:
And then I did as a kid, and then I had one of those moments where I just kind of snapped and I was like, I'm using all these stickers.
Alex Lazaris:
Oh, yeah.
Kristine Arth:
I put my Ronald McDonald one and my hamburger one on my bike, which.
Alex Lazaris:
Is awesome because they're reflective amazing, and.
Kristine Arth:
They'Re also, like, 25 years old.
Alex Lazaris:
Are they still there?
Kristine Arth:
Oh, yeah. Well, I mean, like, I newly put them on my bike. They are just that vintage.
Alex Lazaris:
That's brilliant.
Kristine Arth:
Now I know when someone steals my bike that it's mine be like, oh, yeah? Well, what's on the back? Is that the hamburger? Exactly. All right, we've got a minute and a half before we check out what's on Discord. I've seen some really cool stuff come in there. Love the theme, which is the space challenge. Nice job, Voodoo. Val always making it spacey.
Alex Lazaris:
It's shocking. She never does that.
Kristine Arth:
I know.
Alex Lazaris:
Weird.
Kristine Arth:
OOH, a rooster in every one of her paintings. I used to be really into roosters. Love them. I love this. Everybody's really getting it in under the lineup. It let's see. Got to scroll back to the beginning.
Alex Lazaris:
Are you cheating?
Kristine Arth:
No. Kind of. It's technically not cheating. I have to get them ready for you. I'm technically in preparation. Yeah. See what I did there?
Alex Lazaris:
Look at that.
Kristine Arth:
That's when you turn cheating into helping.
Alex Lazaris:
Yeah, I don't know what you're talking about. I just wanted to see my Christmas present earlier.
Kristine Arth:
I mean, to shake the box. Yes. Habanero. So good.
Alex Lazaris:
Fuego, fuego, fuego, fuego, fuego.
Kristine Arth:
It's hot. Hot. How hot is it?
Alex Lazaris:
It's fire.
Kristine Arth:
It's so hot.
Alex Lazaris:
So lit. Yeah, I was going to make a lit joke earlier, but I didn't because.
Kristine Arth:
We probably should have fire in there.
Alex Lazaris:
What do you mean?
Kristine Arth:
Like English? Well, you're like, oh, that's boring.
Alex Lazaris:
Nobody wants that.
Kristine Arth:
It's true.
Alex Lazaris:
It just doesn't sound as cool.
Kristine Arth:
You're like it's not as fun. Okay, you guys, we have got some great things in our challenge from today, so I'm going to hop over to my screen and we can take a look at discord. So let's see. Clever Devlin. Oh, yeah. Nice bevel job. And I like the two dimensionalness of this. Bevel over. Bevel. Nice one.
Alex Lazaris:
I see he's trying to get on Voodoo.
Kristine Arth:
Wait for that. Let's see. Got some fun ones here. Oh, yeah. Check this out.
Alex Lazaris:
Oh. Is that Celtic?
Kristine Arth:
Yeah, very. And I like that you use the texture in the background.
Alex Lazaris:
Yeah, that's like a Gaelic symbol, right?
Kristine Arth:
Kind of looks like it could be one of those Chinese throwing utensils stars that they use in the movies. To that's good.
Alex Lazaris:
I like the contextualization with the texture in the back. Yeah, nice.
Kristine Arth:
Oh, look, a little gold. Corgi. Corgi. I think it would be nice to add, like, some facial expression or maybe some fur to help dimensionalize it a little bit more.
Alex Lazaris:
Just a tiny bit of texture would be nice.
Kristine Arth:
Yeah, we just looked at this one.
Alex Lazaris:
That's cool.
Kristine Arth:
Stress.
Alex Lazaris:
Nice. Simple. I like sharp. Yeah, like almost like a matte black, too. It's nice.
Kristine Arth:
Although this is falling off a little bit here and here. Not sure if that's intended or not. Maybe it's rusting.
Alex Lazaris:
Yeah, it looks like the top part is textured, but the bottom part, we lose the fidelity, so it looks broken. And if that was an actual badge that you probably wouldn't have that base part with it anymore, so just probably remove that.
Kristine Arth:
I really like this. This crab is awesome. I saw this in here earlier. Where? Hold on.
Alex Lazaris:
Now, what symbol is that? Astrological.
Kristine Arth:
Check this out. So this is illustration that they started with. I'm really into this. And then there's spacecrab. Isn't that so cute?
Alex Lazaris:
That sounds like the sequel to Snakes on a Plane.
Kristine Arth:
Yes. Spacecrab. Oh, man. Like that tan 2019.
Alex Lazaris:
Wow. Nice.
Kristine Arth:
Space crab. KVP. Check it out. Spice up your space. Smoking.
Alex Lazaris:
We need a space hot sauce.
Kristine Arth:
Yeah, we do.
Alex Lazaris:
I'll corner that market.
Kristine Arth:
Hot space.
Alex Lazaris:
Hot space.
Kristine Arth:
It's like a boldly going what did this one say? Go. Boldly going. Oh, font joke. Never mind. Nice journeyman. Will face badge. Oh, nice. The smoother bevel.
Alex Lazaris:
I'm always baffled when people are doing such a better job of beveling embossing than I did when I first found out about it. Yeah, but I think when I first started using it, it was the hot thing for all the buttons, and I made awful looking bevels, so good job, guys.
Kristine Arth:
Good job, you guys. These are all I love. Space Crab.
Alex Lazaris:
Spatial Sauce. I like that.
Kristine Arth:
Spatial Sauce. These are great. Oh, check this out.
Alex Lazaris:
Like, reminds me of a paw print. OOH.
Kristine Arth:
Or a pin that you would wear on your lapel if you were a commander. I'm just making up all sorts of stories.
Alex Lazaris:
I like it.
Kristine Arth:
I'm like, Ah, yes, there's that new.
Alex Lazaris:
Show out with Space.
Kristine Arth:
Oh, yeah, the space show. I watched a couple of episodes of that.
Alex Lazaris:
It was not very good. That's what I've heard.
Kristine Arth:
Yeah. I was like, oh, funny jokes are in the trailer. All right, well, this is great, you guys. So we've got about, I think, 20 minutes or so. So we've got some time to play around. This is good. We can hop back over to Habanero and keep moving.
Alex Lazaris:
Habanero.
Kristine Arth:
Do.
Alex Lazaris:
Just going to try to balance out the type a little bit more. Not by making it fatter.
Kristine Arth:
Spatial Sauce. Tanya was like I was feeling crabby.
Alex Lazaris:
Oh, my.
Kristine Arth:
That's good, Tanya. I like it. It was great. I love space crab.
Alex Lazaris:
I apologize to all the viewers. I have not been up with the puns today.
Kristine Arth:
Were you asleep over there?
Alex Lazaris:
Oh, my goodness.
Kristine Arth:
Well, if you didn't get reviewed today during our session, there's always a chance to get reviewed tomorrow. There's always more chances. Hello, Mario. Welcome. If you are just joining us, which seems like now is one of those turnover times where people wake up and go to bed and there's a whole new audience, and then we've left some best friends. If you're just joining us, we're here with Alex Lazaris, and he's working on some Habanero Hot Sauce labels that we are going to put together tomorrow in Dimension. So he's got a little bit of time left today. About 20 more minutes, and we can play around, but tomorrow is going to be a lot of fun too. So definitely come back to see how the Habanero evolves and how it gets dimensionalized on the actual bottle. Got some good bottles.
Alex Lazaris:
I'm excited about the bottles. I'm excited to see them in Dimension and then see them in studio as well.
Kristine Arth:
Oh, zek Rowe has a question. What considerations do you use when trying to pair fonts, titles, body text, et cetera?
Alex Lazaris:
Oh, man. It's a great question. I try to have similar characteristics working with each other, so sometimes you'll have ligatures that feel similar. So if you're pairing a serif and san serif, the spacing in the negative spacing inside the letters might feel very similar or just how the letters bend, they might be a similar characteristic. Through it. There is a really great talk or several talks by Bethany Heck and she talks all about it. She's kind of master type master. And she typically pairs like six to eight fonts or something like that for a project.
Kristine Arth:
Well, what is she creating, though?
Alex Lazaris:
Editorial, editorial, web? Anything.
Kristine Arth:
Although, I mean, even some packaging. It depends on what you're creating.
Alex Lazaris:
Totally. I mean, this project could even benefit from it, but trying to find eight typefaces for a stream be too many. But you can start getting into she's.
Kristine Arth:
Going to point it out.
Alex Lazaris:
Yeah, I mean, if we wanted to, we could start doing like little oh, yeah. Like little things in there.
Kristine Arth:
Some little things in there. Some stuff, yeah, we can number it.
Alex Lazaris:
Yeah, I put numbers in there. That's where you kind of start wanting to see, like, some type.
Kristine Arth:
Yeah. Back to work, KVP. That was a good question, Zach.
Alex Lazaris:
Yeah, it was a good question. I would say check out Bethany Huck's talks. They're much more in depth than I can give you right now. She's brilliant with it.
Kristine Arth:
I like Jeremiah Shoaf. I haven't seen his he's the typewolf.
Alex Lazaris:
Oh, yeah.
Kristine Arth:
He does a lot of good informal pairings as well know, just day to day useful pairings for specific subjects. I like when people make it their business to make business out of the things that we consider as part of the business, because each part is so unique, like even iconography. It's a study in its own signs.
Alex Lazaris:
Symbols, images, and in small spaces.
Kristine Arth:
Oh, yeah, pixel. Perfect. All the things symbology, symbology, symbology. I like that. I'm just going to Dr. Seuss it up.
Alex Lazaris:
Nice.
Kristine Arth:
Perfect. Thank you for the link. Maria Black.
Alex Lazaris:
Nice. Yeah. Euphyslic. That's her Twitter. Definitely. She's got like multiple talks on it.
Kristine Arth:
Nice.
Alex Lazaris:
Check that out.
Kristine Arth:
Yes. Businessception. Loving these words. This is for 45 years and older, right? This habanero sauce.
Alex Lazaris:
Yeah, just plus upwards. It's more than it was.
Kristine Arth:
Plus 45. It's like, hey, look, if you are under 45, you can't do this or play Shoots and Ladders.
Alex Lazaris:
Shoots and Ladders is amazing, by the way.
Kristine Arth:
You're under 45.
Alex Lazaris:
How do you make this look good? Like Scoville rating of 13,000. So that's like the heat.
Kristine Arth:
Oh, that's heat.
Alex Lazaris:
That's heat. So scoville 16,000. I think it was something like Scoville.
Kristine Arth:
I've never heard that before. Scoville is the rating for how much it scolds you.
Alex Lazaris:
Yeah. So I guess we could just make.
Kristine Arth:
Yeah, let's make a unit out of that things. Let's do it. Scoville rating. I'm going to SCO you.
Alex Lazaris:
Gnarly. Maybe that's the name. If that doesn't strike fear into somebody, I don't know what will.
Kristine Arth:
Scolding, hot habanero sauce. Yes. I think that's where it's at like that juxtaposition of the Habanero 13 650.
Alex Lazaris:
I'm sweating just thinking.
Kristine Arth:
I am too. I mean, it is a little warm under the lights in here, but that's sweat worthy.
Alex Lazaris:
So while I was doing research on these, like, bottles right. I forget which one's the lighter of the three. I think the chipotle is the lightest, but I saw I think it goes pain 100 is next.
Kristine Arth:
Pain 100 seems like very bad.
Alex Lazaris:
The chipotle one's like yummy, I think is what they say about it's, like.
Kristine Arth:
Hot, but it's the chipotle one.
Alex Lazaris:
Yeah, it's got like orange and other stuff with it.
Kristine Arth:
It has a man saying, hey, yeah, hey, I'm hurting.
Alex Lazaris:
Yeah, but the pain 100%. A guy was like, I underestimated this. And it was just ten minutes of him crying.
Kristine Arth:
Oh, really?
Alex Lazaris:
So I did that for research. So I looked at it and decided not to eat.
Kristine Arth:
Not that one.
Alex Lazaris:
Yeah, not me, buddy.
Kristine Arth:
I like it. Tongue is like a 45 year old sauce. Yeah. Age to perfection.
Alex Lazaris:
You imagine?
Kristine Arth:
I mean, I'm sure there's aged sauces out there. It's like bourbons and whiskeys and stuff like that. Induced sauce or some sort of aged barrel cask, all the words.
Alex Lazaris:
This brand has a I like this has a limited edition release that they do every year for sure.
Kristine Arth:
Some south near the Agave plants and the Habanero bushes signs it in his blood, which comes from his face because he's hurting. Yeah. Burned his mouth so badly. This is an epic story right here. Henry Habanero, what a great name. Yeah, it's like a children's book. Hot sauce story. When Henry Habanero had the hot sauce, it's alliteration.
Alex Lazaris:
Was literally thinking that that's how I'd be breathing.
Kristine Arth:
Like, yeah, whiskey. Why? Howard said he'd buy this. I'm really glad Howard's our demographic. Yeah. Who's the muse for this?
Alex Lazaris:
What else do I need in there?
Kristine Arth:
Oh, I guess I need the ounces. How many ounces of sauce do we have?
Alex Lazaris:
16? Who knows?
Kristine Arth:
16Oz seems good. Maybe twelve. Feel like that could be a twelve ounce, right?
Alex Lazaris:
Could be a 1212 ounces.
Kristine Arth:
Twelve ounce. Whoo. It's going to be hot. That one's going to hurt. Chat's just so funny. You're like, that's going to hurt. Wouldn't want to try it.
Alex Lazaris:
What other numbers could we throw on there, Chat?
Kristine Arth:
One Death. I love it. One Death. One drop will do ya. Yeah.
Alex Lazaris:
A dabble do.
Kristine Arth:
Yeah.
Alex Lazaris:
I feel like Adobe's really missing out on the hot ones. Hype, if we just don't start designing while oh, yeah. Eating hot wings.
Kristine Arth:
Totally. We can have hot wings tomorrow. I can get hot. I mean, like have you ever designed while eating hot wings?
Alex Lazaris:
I have not.
Kristine Arth:
Nor should anyone.
Alex Lazaris:
We don't encourage it. This is not an official viewpoint of Adobe.
Kristine Arth:
No. Nor of your computer. Yeah.
Alex Lazaris:
I can only imagine your keys getting the hot oil on it and just never relinquishing it. Every time you type kermit's doing tongue twisters.
Kristine Arth:
This is amazing. Henry Habanero had a healthy habit of helping Henry at a Hartford Heal heart in the hospital. Wow. I even added a huh at the end. I was very haughty on that.
Alex Lazaris:
Wow. You should write a kids book.
Kristine Arth:
Yeah. Kerwin. I'll help. I used to love those. Like, Peter Piper picked a peck of pickle peppers, a peck of pickup peppers Peter Piper picked.
Alex Lazaris:
Oh, my gosh.
Kristine Arth:
If Peter Piper picked a peck of pickups, where's the peck? Pick peppers Peter Piper picked. And we're done. So good. OOH sticky fingers. That would be a good one for a name. If you want to do a Sticky sauce instead of a hot sauce.
Alex Lazaris:
Also sounds like a band name.
Kristine Arth:
I think that's a Rolling Stones album, isn't it?
Alex Lazaris:
Could be sticky fingers.
Kristine Arth:
Sticky something.
Alex Lazaris:
All right, let's see if we can bring back I like this, the Fuego. So this is getting in that kind of original inspiration where it's like very wood blocky almost. You start throwing in type sideways.
Kristine Arth:
Hello, Josh. Ray. Ray Ola. Welcome. We are designing Fuego hot sauce packaging. I like that.
Alex Lazaris:
I was trying to sync up with you.
Kristine Arth:
We were doing it.
Alex Lazaris:
I was on the wrong note.
Kristine Arth:
No, perfect. It was like it was one on one, man. We're like a piano without keys.
Alex Lazaris:
I'm pretty sure that's what Chat wants right now.
Kristine Arth:
They have music, remember? They get music. You just have me. It's true.
Alex Lazaris:
Good point. I always forget that. They get the chill hops kerwin's.
Kristine Arth:
Like, I'm sorry, dot, dot, dot deaths. Question mark.
Alex Lazaris:
It's not extreme without a little death.
Kristine Arth:
Maybe that's right. It ain't Fuego unless someone's been killed while eating it. The sauce is very powerful. That's right. Chat's just on it. I love chat. I honestly would just want to take Chat home with me and have them be there while I design the whole day.
Alex Lazaris:
It's true.
Kristine Arth:
It would be so much fun.
Alex Lazaris:
Behance is starting the live streaming part of it. Catch on. You could always keep Chat in your pocket.
Kristine Arth:
Yeah, seriously. Pocket Chat.
Alex Lazaris:
Pocket Chat.
Kristine Arth:
It's like, hey, siri. But I'll just be like, hey, Chat, what do you think of this?
Alex Lazaris:
Honestly, not a bad way to live your life.
Kristine Arth:
Yeah. Could be worse. Oh, yeah. Here we go. One death. I'm like one death. Es fuego. Santaji says you'd buy it on the depths thing alone. Oh, amazing. I just learned how to play katan.
Alex Lazaris:
Lee settle as a katan.
Kristine Arth:
Yeah.
Alex Lazaris:
So good.
Kristine Arth:
So good.
Alex Lazaris:
So good.
Kristine Arth:
It would be so much fun. Yeah. I need, like, katan extensions.
Alex Lazaris:
Oh, you don't have one?
Kristine Arth:
Well, I mean, no.
Alex Lazaris:
Do you really call yourself a katan player?
Kristine Arth:
Whatever. I've played it twice, but I nearly did well, I nearly had all the railroads.
Alex Lazaris:
I've never won katan.
Kristine Arth:
I was playing with people who were very good. And also I was new.
Alex Lazaris:
Yeah. I think the closest I ever got to winning was when I was new.
Kristine Arth:
I made the longest bridge that separated everybody, though, and that was what I was proud of. I was like, If I can't win, no one will capricorn through and through it. I like this.
Alex Lazaris:
Space things out a little bit.
Kristine Arth:
We need that asterisk on Deaths sometimes because I lost totally disorients me when that happens. I'm like, Where'd it all go? And then I'm like, all right. That tricky little menu.
Alex Lazaris:
Yeah. Or whenever you accidentally press that one button you haven't used in a very long time, you're like, what? Or you hide things when you press Caps Lock and you can't find your the worst. Yeah.
Kristine Arth:
Designer problems. Nuno Diaz loves how you're treating the type.
Alex Lazaris:
Yay.
Kristine Arth:
I love that yay looking dope.
Alex Lazaris:
They're getting closer, but I still aid Tayak.
Kristine Arth:
That's awesome. We agree. I mean, I agree. Oh, yeah. Fuego. It's getting fuego in here.
Alex Lazaris:
Getting fuego.
Kristine Arth:
So fuego.
Alex Lazaris:
The interesting thing about this is that at its current, like, if we were to keep the fuego like this, we could almost treat this as just, like, a decal sticker on the bottle itself rather than having to do a full label. But I kind of want to do, like, a colored label around it to really capitalize on the beautiful colors of the actual liquid.
Kristine Arth:
Yes.
Alex Lazaris:
But we'll see. We'll see how things start looking.
Kristine Arth:
I like that, too. Oh, man. Christophe's saying that he's been designing the letter S for over 2 hours, but the stream in the background is making it way more pleasant. I feel you, man. S is the worst.
Alex Lazaris:
I've done that so many times.
Kristine Arth:
X e lowercase g kill me.
Alex Lazaris:
Just any of them, really. That can be the bane of your existence or the easiest letter ever. But, Lee, you asked why did I choose the blue teal. It's really just a placeholder color right now. No other reason except for it was quick and it felt like it would pair slightly well with the kind of color of the bottle. But I just want to see, like, I'm using it as a kind of confine of where the label is going to be. So it's just kind of a placeholder for right now just to think about how the actual label might sit.
Kristine Arth:
Oh, yeah. Because teal's fuego.
Alex Lazaris:
Teal is so fuego, especially with, like, I think teal just even though it's just a gut, like, I need a placeholder right now. It could work really well, especially because hot sauces are always trying to be super masculine, and I think totally contrasting it with a little bit softer of a blue allows the story of the hot sauce to be a little bit more original rather than oh, lee says thanks.
Kristine Arth:
You're welcome, Lee.
Alex Lazaris:
Now I'm trying to separate scoville.
Kristine Arth:
Scoville sounds like a place.
Alex Lazaris:
Does it sound like a place?
Kristine Arth:
Like made in Scoville, Tennessee.
Alex Lazaris:
Here.
Kristine Arth:
Oh, yeah. Mui fuego. I like.
Alex Lazaris:
That way it doesn't feel like everything has to. Be shouting at. You have a little bit of breathing room.
Kristine Arth:
All the things, all the deaths.
Alex Lazaris:
All the deaths, all the deaths. And maybe we'll get even higher on the kill count, and we can use.
Kristine Arth:
The space as I literally hear Paco laughing over there. He's like, higher on the kill count. All right, well, we have a few minutes left, so what I'd love to do is take a look at everything that you've created today and then also look at the bottles, and maybe we wrap up by talking about what you're going to do tomorrow.
Alex Lazaris:
Yes. All right, perfect. So we started off just with a bunch of copy. Kind of an initial kind of concept of doing this. Really kind of nice contrast to the current hot sauce market. Making sure that we're not just doing the tried and true tropes, but doing something original. Sort of exploring what typefaces we might be using to do a label that's more type focused rather than illustration or texture based or even just like image based, like a lot of them. Wrap the whole hot sauce bottle with cork board and throw in drop shadows and stuff. Want to do something a little bit more elegant and a little bit more inviting to all of potential customers.
Kristine Arth:
And not just but you liked that bottle, so that's why you chose that.
Alex Lazaris:
Correct. So I love the shape of these bottles because they remind me of, like, little whiskey bottles. And I like the glass. Glass always feels really nice in your hand. And I love the color of the actual contents themselves. They have a really nice, deep, rich red, a nice orange, burbany kind of color. And then a very nice soft color is important. Brown. Yeah. Especially whenever you're going to think about what you're going to photograph these on or if you're using them in dimension, how is it going to render and work with the label? You always have to be mindful of what the label looks like on the actual colored liquid.
Kristine Arth:
Thinking about your work in context is really important to how it's going to be achieved.
Alex Lazaris:
Absolutely. So you got to make sure that all that balances together. So we started working around what the type might look like if it was elegant, and just different definitions of fuego and fire in different languages. So hopefully more fuego. All the new languages for fire.
Kristine Arth:
That's right. We even got some Comic Sands in there.
Alex Lazaris:
Comic Sands.
Kristine Arth:
I didn't keep the Papyrus, unfortunately, thank God.
Alex Lazaris:
But pro tip, you can download Papyrus Sands oh, my gosh. Which is a comic sands papyrus version. It's amazing.
Kristine Arth:
That's as bad as banana.
Alex Lazaris:
It's better.
Kristine Arth:
It is so bad. It's better.
Alex Lazaris:
It's awesome. And then we started locking them up, trying to see what it might look like if we want to do just a really simple, very upfront. This is Habanero. And with caution. Underneath it, some other different type treatments. I really am starting liking the monospace bold. I can see it working really well in a collateral system so I've kind of started leaning towards that and then so now we started kind of going back and doing a little bit more of like a wood blocking. Approach where we let the hierarchy of the type kind of tell the story, but then have enough visual impact that it's still readable and still interesting.
Kristine Arth:
Amazing.
Alex Lazaris:
So tomorrow oh, my gosh. Downloading Papyrus Sands. There you go.
Kristine Arth:
You enjoy that. Howard.
Alex Lazaris:
Collateral piece ever. So tomorrow, what we'll have is more label work. The labels will be done. We'll work on it in Dimension, show how you can use Dimension to start planning out your photo shoots, your collateral builds, and then we'll start building out collateral. If we stop at a little bit of time at the end, maybe make some gifts, have some fun with that, and then you guys can plan your next project. Just like that.
Kristine Arth:
Amazing. Well, thank you very much, Alex Lazaris today. He's back tomorrow. So come back and see how everything unfolds with our hot sauce. Thanks, everybody.
Alex Lazaris:
Keep it spicy.
