*Transcription Disclaimer: the following transcription was automatically generated, and may have errors, or lack context.*
Hello. Hello, everyone. Good morning.
Good evening. Good afternoon. Wherever you're tuning in from today, I am your host, Alex Lazaris, and I will be walking you through the Adobe Creative Cloud Express today.
I am super, super excited. Let me turn off my background noise coming in from the YouTube channel. All right, cool.
That's still sorted out. I'm excited to walk you guys through this. Let's dive into the landing page for Adobe Creative Cloud Express.
In case you're not familiar with it, this landing page shows you kind of all the things that you can do within Adobe Creative Cloud Express. What I love to do is look at the features list, because the features list really gives you a high level understanding of what this product does for you. It is free, but it does become better with your Adobe Creative Cloud subscription.
But if you're just new to design or don't have design chops, that's totally fine. You can make outstanding graphics without being a designer. And that's what is so beautiful about this product really quickly.
You can make content that stands out because you have design templates that other designers have already made for you. And you can take that and make it your own brand. And that's super, super exciting.
You get free Adobe stock images, and then you get additional ones if you have the subscription, which is awesome. You can add effects to images. You kind of get the best of a bunch of different Adobe products all at once, which is really exciting.
And then as you're going through, you can see that you can add design elements those are all ready for you to use within a couple of clicks. It's amazing. It's super simple.
You can make social images, all those good things. Today, we will be focusing on making our day three of our real estate designs. So today we are working on Instagram posts and stories.
Tomorrow we're going to be working on Facebook ads or banner ads that you might be using for any of your marketing needs on top of what you've already built. So day one, we've already built your branding and identity. Day two, we did an open house flyer.
And today, day three, we are working on your Instagram stories and social posts. So that's super, super awesome. I see a bunch of friendly faces in Chat.
Hello, Sean. Hello, Chris. Hello, Tim.
Hello, Andreas. Hello, Inika. Good to see you guys.
All of you. Thank you for tuning in. I know some time zones over there are pretty crazy.
All right, so what we're going to do is we're going to jump straight in for a little recap. We did our logo. We did our brand already.
But if you want to go check out days one and two, but just really high level, we have a brand that we've already built. So if you go over to the side panel on the left column, you have your brand section. By going into that, you can go straight to the main post section, which is our real estate brand that we've built.
This was inspired by the presidio buildings in San Francisco originally, and being in California, I'm choosing a color palette that feels very California. It's got the kind of blues and the yellows of the sun and the water and all that good stuff. What is amazing about this is you don't have to build your logo in Adobe Creative Cloud Express.
We have a bunch of tools and templates for you to use, which is huge and amazing, but you can upload your own. So if you're already working with an established real estate firm or brokerage, you can just throw those into the space and just by adding more logos, you can add in here just wherever you want to upload your files. It's super simple.
It's super easy. I typically like to include a full color logo, a transparent version of each, which is great if you're using a full color logo. Adobe will start to try to pull that into your color palettes.
And you can always add more color palettes if you already have established brand guidelines. Or if you're starting from scratch, you can make your own, which is super helpful. So that's awesome.
We also have our typeface pulled in from our logo, and we have a body copy as well. And so we're going to tap into all those little assets that we have in order to make our social media kit today. So that's super fun.
So I'm going to go back out to the home screen and I am going to show you something that I haven't shown you yet and that is creating new. So if I was to go create custom size graphic up here in the top left, there's a bunch of different templates and things. I could click on Instagram story if I wanted to.
But I want to show you the depth of the kind of custom work that you can do. So I'm not going to say that open up the gradient plus sign, click custom size graphics. Tomorrow we're going to be working in this section a lot more.
But just to quickly show you what's available, you've got your one by ones, your squares. Those are your Instagram posts. You got your Instagram stories.
You got Facebook Profile headers and Instagram or YouTube thumbnails. You've got a wide variety of assets already at your disposal. If you want a custom one, it starts off on custom already.
And so you can use that stuff that's super, super easy to do. Or boom, you got your social post. This is awesome.
I know. Working with a bunch of clients, I'm constantly having to Google what's the new sizes from all these different social media platforms. And so having this readily available is such a lifesaver.
It's awesome. You can also click on your print so you can have your 8.5 x eleven for your just letter sized print jobs.
Whatever it is, you can have it there really quickly. You got your social profiles and all those things so you can quickly spin up any assets that you need very fast. So I'm going to click social.
I'm going to click Instagram post. It's a 1080 by 1080 and then I'm going to click Next and it's going to start my canvas off. On the left side of the screen you'll see that there is a wide variety of things that I can already start doing and populating in this space.
We've already talked about it before. I like pizza. You can type in pizza if you want, but we're focusing on real estate today.
So what you'll have is if I type in real estate, it's going to give me a quick selection on the left that I can scroll through. But that's not enough. I want to see everything.
So I'm going to click the See more button right there. It's the carrot to the right and it's going to show me absolutely everything available to me. There is so much to choose from, but I'm actually just caring about Instagram posts right now.
But you see that there's cards, brochures, business cards, posters, invitations, you name it, we've got it. Resumes even. This is great.
I know that resumes are a hot topic right now in the current job market, so definitely get your resumes in there. You can also go down to Instagram posts and that's what we're going to be focusing on today. So I personally love these templates.
I know there's so many options within this. I know that there's probably many that are already sticking out to you as well. I think that this is really interesting.
I love grids, so I like to mess with grids as much as possible. I'm actually going to choose this one because it's speaking out to me. I think grids are a great way of practicing and refining and kind of keeping things a little bit more professional or seamless.
When you're working with the real estate market, you need to kind of cut them across as professional and having your stuff together. So what I'm going to do is going to keep that, but I'm going to actually move this to BBoss, which is our typeface. And because I've already built the brand kit, what you'll see is that there's a top section for all of my projects that says background, it says main post, and main post is the brand that I've built.
So I'm actually going to use the main post colors that I put in there. It does the same thing for typefaces. I can change at the very top there's main post, and it has my typefaces already listed for me, which is awesome.
So I'm going to change this, make sure it's colored correctly. Maybe I want a yellow there. Cool.
I think this is actually starting to look really good already. And I'll show you a bunch of other things that we can do with this. It will already have the typeface listed that is already in that project, but just scroll up and it'll take you back up to your own, which is awesome.
This person maybe this isn't me. It's obviously not me. So I'm going to replace this image with Realtor.
But you'll see on the section over there that it already pre propagates with context. So this person came from the suit keyword, and it automatically just shows you suits. But instead, I wanted to click Realtor, see if I can find some great real estate agents.
There is the crown in these icons. That means that it comes free with your Adobe Creative Cloud Membership, but everything without that is already included with your free Adobe Creative Cloud Express. Let me find a Realtor that fits the mood of what I am trying to sell.
Do I think this one will work? Okay, so she has a filter applied to her. That's why she's a little bit blue. I don't necessarily want that.
But you do have the option to colorize things, multiply them. You have this effects channel right here. You can dual tone it, which is super easy and super exciting for a lot of different projects.
Maybe not for the real estate market because you kind of want to show the one to one for your client. But what is great about this is I can go in there and swap out any colors that I want within my dual tone and kind of bring that into brand. So you have the option to kind of adjust whatever colors you want for your gradient mapping or dual toning, which is super awesome.
But I'm just going to take off the effects panel. I think that's better. What I'm actually going to do is this image comes in the template, and that template is added to the background of the project.
So I can move her around. But I'm not getting to you can kind of crop her as well. So actually, I might just keep that and then later on when I need to adjust, I can just scale it out or bring it out.
But sometimes it's going to act differently than some of your normal images, and I'll show you that later on when we translate this into another. So there we go. Open house.
Marie okay, so I'm going to change this background to match my color palette as well for the brand. I think that this phone number, maybe I don't like the icon for the phone. I feel like that's probably a little on the nose.
I think we've already got her phone number listed. So maybe we just replace that. What we do is we click the icon and we can click replace over here, and it'll bring up a different thing.
So maybe we don't like the icon there. Actually, you know what? I think I don't like it at all. So I'm just going to delete the icon.
What I'm going to do is I'm actually going to go into the logo section. I've been having issues with the primary logo section here lately. But instead what I'm going to do is I'm going to go to Photos, just close out the realtor I'm going to click the upload photo section and upload a logo.
So I have options here. I think I can yeah, I'm going to use the official logo. So the official logo is multicolored.
I have versions that I've made and I've shown you guys kind of how to quickly do that in yesterday's stream to make a streamlined monochromatic, which means just one color version of the logo. Now I can place this kind of logo wherever I want. I'm most likely going to just lock it up in the bottom right corner just so it feels gridded like the rest of the project.
Sweet. So that's looking pretty good. I need to make sure that both of these are in our brand typeface.
So I'm going to actually change this to Proxima Nova, which is at the top. And then this also to Proxima Nova as well. Perfect.
So that's looking pretty good. Let me make sure that's on brand color. Just quickly doing all of that stuff.
All right, so this is centered text. I want to make sure that that's right aligned, and I want to make sure that this is right aligned as well. And then I'm going to align them both by going I'm going to click both by clicking Shift and click both of them.
And then I'm going to edit selection by aligning right. And that will just snap them just together. And then that's going to make sure that we're not getting weird like spacing or alignment issues that just feel slightly off and don't give you that professional look and feel that you're looking for.
I'm wondering if this is bright enough. Is this happy enough? Do we want it to be more blue? Is that better? Boom. Open house.
Let's go full bright. Kind of like that idea. And then I'll do that.
Cool. I think that's looking good. This legibility here, I think it's almost readable enough, but I am worried that other people might not be able to read it.
So I want to increase the legibility by just adjusting the colors. I'm going to actually just make that the same kind of turquoise, dark green, blue. So this is really quickly just a super simple way of going about it.
This is just making like one Instagram post. I will name this Instagram post by clicking that top left section that has a pill. Instagram post two, since I've already made one before.
All right, so that's super simple. And that's just one post really quickly. What I can do next is go back to my home section.
Click home. Sorry. Projects is what I want to click.
Now I've got an open house flyer or just a social post. So what I'm going to do actually is I'm going to click duplicate here. Perfect.
And then I'm going to make this Instagram story. And then two bing, bing, bing. Duplicate abracadabra.
I love little moments of delight when a product says fun things like that. So let's see here. Now we've got the Instagram story.
Now I'm going to edit the project. So without doing too much work, I'm going to show you how I quickly spin this up into an Instagram story. So what I'm going to do here is actually resize.
So if you have Adobe Creative Cloud subscription, you can quickly just resize this and it's awesome. You have, again, that custom section we were talking about earlier. You can enter whatever sizes you want, dimensions.
You can scroll down and start to see some of the other resized elements that you might be able to leverage. But we're going to make an Instagram story with it really quickly. Boom.
POW. Look at that. So really quickly you've seen it's, just kind of taken the content and shrunk it.
But what I'm going to want to do is just adjust this stuff so that it fits the space better. So I'm going to actually remove the background for this. Boom.
Oops. I didn't mean to click remove background. I meant to take it off of the background.
So right now it's got the add to background toggled. And by doing that, it's created a really lovely grid. But I can really only move the image within that.
And I don't want that yet because I don't have my grids done yet. So I'm just going to remove the add background on all three of these images. It's going to crop those down, but we can uncrop them.
And I'll show you that in a second. Super fun. So I could also just take these squares and remove them by going to the layers panel and then just delete.
Oops, I can delete, delete, delete. I could just click it and delete it. And now I'm going to just drag it up here.
So instead what I might want to do is actually keep the vertical layout of this. So I think I like the open house part of this. I like the copy already.
I like that it's already centered within this. I think it's great. So what I'm going to do is actually just make this bigger and I'm going to click the crop button.
And so I can do free form here or original. I can also change the shape of it. So if I want something fun and fresh, maybe I love home so much that I want a heart on it.
That is great. So maybe there's a special feature of the house that you really want to highlight and you want to crop it like that. That could work really well.
You can add that. It's nondestructive, which means you can constantly change out these shapes and get some really fun results no matter what. So what I've ended up doing, I'm going to actually just click the original and see what so that takes you to the correct ratio of the original asset.
But I am just trying to you can zoom in right here with this top image size button. You can also click the rotate to rotate it. I'm going to click zero again, put that on zero, and then I'm going to zoom out all the way to zero just so I have the original dimensions of this image.
I think this bathroom is strong, but that door is looking weird. So I'm just going to pull it off the frame just a tiny bit and then highlight it. But the issue is now we have this very interesting vanity and it's kind of center, but kind of not.
So I'm not going to make this my top image. I want other people to get enthralled, maybe. I love this living room so much that the living room is the number one thing that I want to show.
So what I'm going to do is click the crop again. I'm going to remove any sizing constraints or any mask on it, grab it, pull it across, really show off that beautiful brick wall on the side. And now I'm going to move this down just so we know what we're working with.
I can pull this up. So what I can do here is so it's in the background here as well. What I'm going to do is actually remove that and I'm going to grab the icon section.
I'm going to choose rectangle. It's. Already choosing.
It very smartly for me. I'm going to take this square that it dropped in and then I'm going to tweak that to make it fit exactly what I need. So I'm going to pull it over.
You can really adjust anything you want within this space. I have this layer now sitting over my type. What do I do with that? Well, I go over to the section here on the side that shows me all my layers.
I'm going to pull that down below. That way, all the open house information is right there. I'm going to pull this up and what I'm going to do is actually press G command.
G is what I did and I grouped it. You can ungroup it or you can do it manually by going over to the side and clicking group. And then that just helps me keep the copy all locked together.
And then I'm going to look for that pink line. Boom. That lets me know I'm centered directly into the artboard.
I think I can pull this up a little bit more as well. That's a little better. You don't need to see all the legs of the chairs and things, so that's probably fine.
And then I'm going to center that within that yellow block. All right, so now what I can do here is kind of continue to show us some more. I'm going to continue cropping those images across really quickly.
Original boom. POW. Expand that, press Enter and then pull it across.
And then I'm going to pull okay, that's in a great spot, actually. I don't need to see all of the roof line and I don't need to see all of the floor, I don't think. So what I can do is just quickly pull everything down and see I have the blue.
That is a background as well. I don't want that. I'm going to delete that background layer.
I'm going to pull the real estate layers over to the bottom of the screen and I'm going to find the headshot. I'm going to pull that above it is a background image. I'm going to remove it from background and uncrop.
Yeah, let's do a square crop. That's automatically done for us. I think that's great.
Cool. Move that in the corner. I'm going to add again another rectangle very quickly.
That's helping me out a lot. And now I'm going to move that below. Move.
There we go. That's helping out. Cool.
So I've got the logo, I've got the headshot. I want to move this off of the corner just ever so slightly. I can use my arrow keys to nudge it over and up.
Cool. That's working really nicely there. And then I will make this bigger.
I want to make sure that people can still read what you're doing and what your name is. So what I'll do here is I'll bump this up to 29, maybe a little bit bigger. I will do 31 like that.
And then I will do name and number on two lines and give me more of that. I'll do 36 and I will pull that over and then I will move the real estate agent name there, grab both of those, align to the right, pull it over, and that's looking pretty readable. I think I want to keep it probably top aligned to the top of this just in case.
Let me actually group that group. I want to make sure that I'm not getting cut off necessarily by social media or like the bottom frame of an Instagram piece. So let me actually just increase the size of this up and then I can leave some space for swipe up details or contact information or whatever.
What's great about this is you now have plenty of space. I can actually mess with this type a little bit more. Boom.
So now we have a kind of like a little structured grid happening. I can group this all together, actually, so you can have multiple groups within it, which is awesome and super exciting. And then I'm going to just snap it to the middle of this screen, increase this just ever so slightly so it feels a little bit actually, no, I'm not.
It keeps that down. I'm just going to actually move it to center there. So I think that gives you a pretty good layout there to work with.
You can increase the kind of spacing from the sides as well if you need to. Again, do that with the group text that you've got. Just pull it over to the side just ever so slightly.
Again, give it a little bit more information. I'm not liking how multicolored this logo is now. Maybe I need to replace it.
Actually, it's just a little bit harder to read. I think it's still probably fine and we can add in another image if we need to. But I think you've got a good layout.
You've got a good understanding. Now with this grid. I think that's really probably fine.
But what the great thing is, if you wanted to, you could also start messing with some of these other additional elements. Maybe that's necessary. Actually, I am going to delete that image.
I'm going to upload a new photo with the white logo. So I've got the official white logo here as well. Boom.
Let me just push that into the space oops. And pull it into there. Keep it aligned to the top.
Cool. That keeps it simple. And then I can start playing with the tertiary color.
That blue a little hard to read. Sometimes your colors might vibrate. You want to make sure that you kind of stay away from that.
But I think this has actually given me a pretty good layout. It's given me, let me see here. Yeah, I think that's great.
Line this to the center of the document and I'll move this over. Cool. So now you've got a great layout, you've got your post.
So now I'm going to just go back to my projects and you can start seeing how this brand is starting to come alive. We've already got our open house flyer that we did on the second day after we got our logos done. You can see boom.
This is looking really good. Now you're looking for that consistency across all your marketing materials. I've got some extras.
I've got this Instagram post. But, you know, these things are going to take you have to be posting constantly. So the variety is the spice of life.
And if you can do that, what you're looking for is you really get to do that really quickly. Here's another example of another one I was working on the other day, showing you that you have a bunch of options within your grid systems with your bounding boxes, how you're laying out your type. You have so much flexibility within the system.
And that's really what I'm super excited about. From Adobe Creative Cloud Express. And with that, tomorrow we will be working on the Facebook ads or banner ads or display ads, anything you might need to kind of start marketing your business.
And I'm so excited to walk you through that tomorrow. Thank you so much for joining me today and over the last three days. I've enjoyed this so much.
I look forward to showing you more tomorrow. See you soon. Bye.
