*Transcription Disclaimer: the following transcription was automatically generated, and may have errors, or lack context.*
My name is Alex Lazaris, and I am so, so excited to be bringing you a brand new stream, another design fix. The second one I have done the 6th total for design fix. If you don't know about design fix, what we are doing is Kladi and I are designing and fixing any of your designs, any of your brands, any of your logos, any of your projects that you might have maybe get stuck on or anything like that.
You can submit in our form and get potentially featured for this design fix. So we have an hour. The intention is we're going to help you out for an hour free of charge, sponsored by Adobe.
It's going to bring your business, bring your brand to life. Maybe it's a new logo, maybe you need some express templates. You name it, we got it.
We want to help you out. So welcome, everyone. I see that.
Umicorn Steve Wade. Shauna Annika. Hello.
Hello, everyone. Yes, Annika says hello. Nice background.
That is me. It is I. I finally moved into my official studio space now, so now I get to hang up all my racing leathers and have my little racing helmets and stuff like that.
So I'm very, very excited. You'll be seeing a lot more of this streaming setup, so I'm very, very excited to show it to you more. But anyways, without further ado, let me know where you're tuning in from.
I am in the once was sunny, warm, beautiful Los Angeles. It is now hailing today and very, very cold and wet. But let me know what your weather is like.
Where are you tuning in from today? Yeah, very, very excited. One, to be streaming this setup, but two, today we're going to be working with a photographer. Moments in time.
Photography is the name of the brand. They need a little bit of help with their brand, their business, and kind of bring it back to life. We'll dive into that.
We're going to be working with an illustrator today to make a logo, and then we're going to be bringing that into Express to put the final touches onto it and then give them a design system that they can work. Hello. Hello.
Yeah, umkorn, says OOH, racing items. Yes. That is one of the things that I've done with my life.
My parents are very happy with that decision. So without further ado, we're going to dive into it. If you don't know who I am, I'm Alex Lazaris.
I run a small little design studio called Lazaris. Our website's wearelazaris.com. We do branding, photography, brand strategy, all that good stuff.
So this is really fun to just be able to do this in a short burst for everybody. Wade says La has weather now. Yeah, I know.
It's the one season we got right now. It's either palm trees and sunny or apparently hailing. Shauna was getting ice storms the other day.
The border of Wisconsin, where we lost power just enough to exhaust my battery backup, and it can't turn on my desktop now. Oh, no. Poor Shauna having to work from her laptop.
That's brutal. Well, hopefully you get your power back soon and it's not too much of a Kerfuffle. But without further ado, let's just jump straight into it.
So a moment in time. As you know, people can submit so on our website, check it out, submit your stuff. Wade probably has a link for y'all.
If not, I can get y'all a link as well. Just make sure if you want to just fill out the Google form and we'll collect it, and then we'll start going through it. This is what Barbara sent over.
It's a moment in time. Photography by Barbara Alt she said that in her description, in their description, that they've made several different logos, and they don't really know where to go with it, and nothing really fit or wasn't feeling right, and so they're kind of coming to Kladi or I to help them out. So that's what we're going to do today.
I didn't really get much information around what type of photography or what kind of style or industry they really wanted to focus on. So we're kind of shooting in the dark a little bit today. What I ended up doing, wade says I don't have a link on hand.
Alex, help. I will help. Give me 2 seconds to get you guys the correct form link.
My monitors are being all funky. Let's grab back into Illustrator real quick. All right, cool.
2 seconds. I'll get you the forms. Preview share.
All right. Send. There we go.
That's the button I was looking for is the send button. All right, here's the link. Link coming inbound.
Boom. What up, Nick? What's up, man? How you doing? Hey, Nick. I'm finally in La.
So we can go hang out. Finally. That's very exciting.
All right, so anyways, back to the conversation at hand. We don't have the industry. We don't have kind of a demographic or kind of focus area for the photography logo.
Barbara, if you are in Chat, let us know. We'd love to kind of design along real time with you. But to start, I know Nick has been doing some tutorial stuff with using artificial intelligence to work on some packaging stuff, which is really exciting.
What I ended up doing since I didn't really get any information from Barbara around what A Moment in Time is is. You know went to chat GPT and I typed know, give me a quick little blurb about a photography studio named A Moment in Time. So that's really helpful to kind of give me something to work with.
And this is kind of what it spot out. And so we're kind of just using it as some quick explorations around that and what the copy and type and everything looks like. One of the things I wanted to shout out was when doing research and looking.
Barbara's here. Barbara, what's up? Welcome. Do you prefer Barbara or Barb? Go with Barb, I'm assuming.
Welcome. So today we're going to be working with this. If you want to tell us a little bit more about the photography side of your business, let us know.
We'll try to incorporate that in real time. But we're going to try to divide this up 30 minutes for the logo and 30 minutes for the express portion of this. So really quickly, everybody knows start off with your type and starting pulling type in and starting to dabble with that.
I had started exploring a little bit earlier around some bubble letters because bubble letters are really fun. But all it looks like right now for me is a mess and doesn't really feel very ownable or cool right now. So we're going to start playing with some type pairings and things like that.
If you're unfamiliar, I shared this with last time I was doing the Blue sheet stream, say, two streams. It's been three streams that I've done. Fontshare.com
is a great source for open source typefaces to be using for your projects. Barbara says don't care. Not the right barbara.
Oh, I don't think oh, never mind. That's fair. Wrong.
Barbara great. Anyway, so once you're on, fontshare.com is a great way.
So if you're looking for Fonts outside of the Adobe Font collection, which obviously Adobe Fonts super robust, especially working with typefoundries like oh, no typeco and all these other great people, here's another great source for you for your client projects, especially when you don't have a client that wants to pay budget for licensing typefaces. It can get really costly, especially with web fonts and how much usage writes versus monthly viewerships and stuff like that. So working with Pontshare is a great kind of source for some helptica options or some really nice geometrics and serifs.
So things like that. Great source for it. So we've already kind of pulled a little bit of some typefaces for us within this piece.
I really like Csay international. This is, I think a $500 font, but it has unlimited web usage, which is amazing. But I think we're just going to start playing with some type.
Let's see what it looks like and stacks it. The one thing when I was prepping for this stream was trying to understand the brand and looking up photography styles and who your competitors might be to kind of give you the best logo to stand out. And I noticed A Moment in Time, that phrase, according to Google, is owned by so many photography studios.
Like if you just search keywords a moment in time photography, you're going to get maybe a hundred different competitors all kind of doing wedding photography, fashion photography, newborn photography, engagement photos, all those kind of things. So it might be behoove you to differentiate yourself in the market. Just change your name potentially just to make it a little bit more ownable if we were to try even things I was looking at like Abbreviating.
So instead of doing a moment in time, maybe we do Amit. Amit so just an abbreviation of it, but even Amitphotography, I believe is a competitor.com. So Amitphotography.com,
so things like that. But we're going to work with it today just to kind of play with what you got. And then later on we can always pivot it.
So I'm going to just start this off. I've got this typeface. This is Satoshi.
Satoshi is also a wonderful typeface. I'm going to just start locking it up, see what it looks like in all caps. It's kind of nice.
I'll do General Sans as well. General Sans is a little bit wider. These are variable fonts, too.
So as you see on this top bar here, you've got your weight slider. And that slider goes from skinny to fat or Bold, semi bold, all, everything in between. You can kind of custom set it.
You can set instead of doing like 700, which might give you a bold, you can do like a 650 and get between semi bold and bold really easily, which is really nice. Clever says great fix. Just change your name.
The reason why Clever I said just change your name is because in the form they said that they don't currently have social and they didn't link a website. So I'm assuming that this is a business that's just about to start and hasn't fully started yet, or hasn't started with the brand side of it. They might be shooting professionally, they might be shooting with clients already, but nobody's owning that name or brand for them yet.
And that's why I say change the name. Changing names is something that we work with clients on a constant basis. We just worked on renaming a client that had been in the business for 30 years, but nobody really knew their name versus the product that they were working with.
So just kind of adapted that into their full brand instead of just using them. So that's why. But I love the call outs.
It's great. I love General Sands. It's a really beautiful font.
If we start to place it with this, I was thinking like, what are the things that are really important in this name, moment or moments in time that could also work? But I know that we're just going to keep riffing on this idea, but wanted to play with that. We could play with like stacking it potentially as well. So let's do something centered.
So I'm just going to do like Alt arrow up just to get that letter spacing smaller. Play with that. One of the ideas I was even thinking about from a different name perspective would be like AEF.
So it'd be like the three things that are important for photos aperture, exposure, and focus. Those are great. So maybe that's an abbreviation you want to bring in if it wants to have something in a photography space or freeze frame is already really taken and really popular.
I'm just trying to think of like, flash strobes, capturing those instances. A moment in time broken out like, that is really nice, actually, as well. We could also play with, like, taking out this top section.
Maybe this needs to be resized. We'll take out the in time and we'll just shrink this down and then track it out just really quickly. Let's see how that works.
It might be a little bit too tracked out. Yeah, it's looking a little tight. Steve says go.
Fancier International Maintenance. It's an idea. That's an idea indeed.
All right, so we got a moment. Maybe that's fine. Maybe this needs, like, a double stack.
So you get top and bottom hits and you got all right. Ha, I'm back. All right, I know you missed me.
I missed you too. Sorry about that. My computer decided it didn't like the weather out today.
So we're back, we have some fun and we're ready to attack this logo again. So thankfully thankfully, Adobe has a wonderful recovery system and we didn't lose any of that progress. But if we did, we should just make sure we save.
I'm just going to create a new folder or new document just in case we run into any issues. But I don't expect us to. I know everybody in Chat's going to start saying save.
I will do better with saving. I just didn't expect it to crash. All right, so we're back.
We're going to get through this really quick. I know we had like, three minutes of missed time, so I'll just jump into it. All right, a moment in time.
All right, we got that stacked. Oh, yeah. We had like, a triple version of it where it was like, small type up top, small type below.
But really, I think I want to start showing off some stuff that we can do. I love the idea of taking this. I guess we can do a version with, like, photography.
We can just split that out and put that there. Boom. So maybe that logo is a little bit too wide.
I think it is, but I like the idea of even taking something like this and we can start to play with it so we can do like, an effect. Radial blur. I love the idea of doing, like, a small radial blur.
I wonder if ten will be too much. Yeah, a little bit too much. We'll just put it down to like, five.
If we do a radial blur, I feel like it's a nice kind of callback to focus, but also, like, lens distortion as well. So if we just put it like five straight boom. We got a little bit of did I use the wrong blur? I think I did.
Radial blur. Five use gaussian blur there. So radial blur gives it a little bit of that momentum.
A little bit of focus on the middle, which is kind of interesting to play with. I would probably add a little bit more noise to this even if I wanted to. If we go, it says to be fair, there was a few expected crashes.
That is true. You can even see all my leathers back there with all my actual physical crashes too. So perfect theme for today.
We learn more when we crash. There you go. Chat words to live by today.
All right, momentum time. Photography. I like the radial there.
There's other things we can do too. We can start to play with the eye as like a starting point for width and height. We just take that.
Cool. That's not perfect. All right, cool.
We'll take that. F stop in the name of love. Fstop is they already have a whole it's already a whole brand.
So we're going to take this and we're going to see what we can do with it. I wanted to show you a cool trick for making logo marks and stuff. In case you didn't know, if you go up to pattern, repeat and take your shape, what you can do is start making some really interesting marks really quickly.
This is probably one of my favorite tools, and I've only recently learned about it. It's pretty amazing. So we're just going to jump into this and I'm going to show you some really cool stuff really quick.
We can take this and this button over here is the instances button. So we can change our instances very quickly. Even if you just duplicate it over, you can see what it looks like with 13456, 910 all the way up.
That's always cool. You can always just play with that. You can change it.
Then what you can do is also rotate it. You can also increase or decrease the closeness of all these marks and shapes. So you can play with how close they are.
And then you can also create half circles, full circles, anything like that. With this button here. Yeah, it's pretty amazing.
There's also let me see, what else am I forgetting? There's also the ability to hmm, let me grab one of these actually. So if we wanted to, we could play with this and we could play with like I was originally thinking about doing like a play button or something like that. Like a pause button.
Let's just see what happens if we do pattern blend. Sorry, pattern make and repeat radial. So we can do that.
Start playing with the instances for that as well. There's so many different options you can do so fast. Like, look at that.
These are great logo marks already to start with, which is pretty amazing. I had other things. So you can also show like an oval if you wanted to.
We could just change this out, play with this, get it wider. I was originally thinking that we could play off of the type for the A. Maybe there's something in there if we wanted to try to give it wings a little bit.
Command, shift, outline, boom. And then I'm just going to take this anchor point and this anchor point. And then I'm going to delete this and this and then duplicate this and make it a full point.
I was thinking about doing this as like maybe this could be kind of like a BMW logo or a racing logo where it's kind of got movement in there, but also a play button or pause button. But we could play with that as like an individual point. And because it's already tilted, whenever you start to repeat it in a radial pattern, it starts to get really interesting as well.
So what this started inspiring me about is kind of the aperture. So if we just increase the instances, it kind of looks like the shutter or the aperture already closing and see how much more dynamic that is than just the static, just anchor points off the side. That would really lovely touch.
So we can just play with that. We'll do a duplicate just to adjust it, see how close do we want them. So if we get them closer and then lower the instances, that starts to get interesting as well.
There's just a lot of fun we can have with that. That's a star now that's pretty fun. So, yeah, there's just a lot of things you can do with this radial tool.
Let's see if we can change it out really quickly to a different pattern. See what those do for us. I know we're at 1226 already so I'm going to be really quick about it.
Blend. Blend options. I always go to blend.
It's always my default. If you go to repeat, see what mirror does. Mirror just gives you a full mirror.
Okay, that's cool. And get closer and further on both sides of it. Let's see, what if I do repeat grid? What is that going to do for us here? Wow, that's super helpful.
Not for this project, but for other things, which is cool. So, yeah, you can start playing with this. I've really only used the radial one.
There's a lot of fun you can have with it. So do that. You can also let's just show you what an oval would look like if you were to distort it like this.
Maybe we'll take the width tool to it as well. Do the width tool. Grab this.
It's not really the prettiest shape, but we'll see object, repeat, radial, boom. Nice and messy. Let's lower the instances.
Whoa, too many instances actually. Maybe if we just spread it out, be really fun for like a Sci-Fi logo of sorts. Yeah.
So there you go. Those are starting directions for it. I really like that.
But what I was starting to think about actually, when we have this type like this, if I just track it in a little bit more. Starts to get really nice. Let me see.
Moment in time. Playing it that way. So if I take this type and I'm going to outline it, I don't think we need to let's see, I'm going to go pattern repeat radial and just start playing with this shape.
Instances I only want down. So you can play with like balancing it like that. But really what I want to do is actually lower it to just squares.
What I like about this is with the name A Moment in Time. I wanted to kind of capture that tension between time and the negative space around it. Clever says he snuck in radial blur annika.
Yep, that was me. Radial blur. Plus I forgot to do Comic Papyrus and I'm sorry, but we'll throw this in.
So I just want to balance that out really quickly. I'm just going to rotate it, make sure that's all even. But this is starting to cool.
I think from a logo perspective, just having this as the mark and then you could put a Moment in Time underneath it later on, keep it kind of tracked out a little bit and then if we wanted to later on, we can always just shrink it, play with that. I like it just from a mark as like, time. Your website is going to be a Moment in Time photography or whatever variation of that.
So that's always great. So I think that this is a really great framing device as well for your photography. You can play with it in the negative space, you can play with it in the positive space.
You can use it as a masking texture or just edit details on the sides of the images. So this to me feels like a really strong mark, especially within the 30 minutes that we did it, while also still being ownable and interesting and unique. And I like that all the ligatures are kind of just playing with each other really nicely.
There's like a nice continuance. So we're going to do really quickly is just go in and export the selection because of how the radial thing works that way. I just want to make sure that we're giving you everything you need and just make sure it's in the correct spot.
Cool. I'll put it in test and we're just going to clean up some of the corners really quickly on it. We're not going to spend too much time on it, but then the goal is to export it out in different colors for it.
So what we're going to do here is going to go command shift O outline everything. I am now going to just make sure that my T here is getting so I'm going to actually just ungroup everything. Just make sure we're command shift G to ungroup really quickly.
Just want to make sure command Y is a great way to see like x ray view of all your letters and forms. You can see the t kind of just goes in a little bit more in the eyes, but really, I want to make sure that the e is feeling good. Let's go in.
Let's start setting some just quick rulers. As you're building out your logos, command R to bring up your ruler tab up top. Grab it down here, and then I'm going to go snap all my guides.
These lines I'm bringing in are guides. If you just go to the side of your screen and pull from the ruler area, it'll create those guides for you. Cool.
So I'm just checking to make sure everything's kind of falling on the same baselines. The only thing that's really off right now is the t. Just needs to move over just ever so slightly on all of them, just so it's balanced.
Let me just boop. Cool. So we're just going to do that really quickly here too, just so your logo is, like, pixel perfect before Handoff.
Cool. Got to swap the details. These are important.
I'll pull over this t as well. Ever so slightly. Cool.
That t is there. We're good there. Let's get this t locked in, and then we're set.
Cool. There's your logo. It's perfect time.
So now we have this in black. We have it in white now. So what you can do whenever we do handoffs, just make it all kind of one piece, but we're just going to keep it a little bit editable just in case I miss anything at the end.
Steve says a tequila blur in the moment. Yesterday was, I think, National Tequila Day. Just FYA I believe.
All right, so we're going to take this. We're going to export this. So we're going to go command shift.
No, we're going to just export. So we're going to do export not as SVGs. We're going to bring them in as PNGs logos.
I'll do one MIT logos. PNGs. Perfect.
300. Cool. Those are going to be big, massive files for us.
Great. Express. So we're going to go directly into Express now.
I'm going to show you how to bring those brand, the brand, the logo that we just made. Notice that I didn't build a color palette. I personally try to not build color palettes into brands like photography brands, because I do think that a black and white canvas essentially gives you so much flexibility for how you present your work.
It's why our website wearelazaris.com is black. It's to be a showcase for our work and not about our brand so much as the work that we're showing.
I think that ideology still really works for photography studios, and so that's why I don't really give you a color palette. I'm just going to let you have kind of a monochromatic color palette that's like black and white and grays if you need. So we're going to upload your logo really quickly.
We're going to go to Adobe Live moment in time. Go to test because that's where we exported everything. And then we're going to bring in your black logo on a white background or clear background.
Color is going to be black and gray. It's fine. Look at color save.
Oh, did it export in white background? Export as news. Artboards PNG. Yes, it did.
Bummer. All right, let's change it up real quick. All right.
Export as. Make sure whenever you're exporting your PNGs that it has it set up correctly for exporting with a transparent background. So just make sure that drop down is clicked.
Now it's transparent. Now I've got it. Now I can go back in here, change this, and choose the correct logo.
This time. Steve says I call it Tuesday here. That's funny.
All right, so choose font. We can upload our own fonts as well. For the sake of this demo, we're just going to use Futura just so I can start showing you how to bring this brand to life.
We could also pull in General Sans if we wanted to. I just don't want to go grab it from my font folder right now. Actually, instead of Futura, it's fine.
This is a moment in time. Create my own brand. So that's as simple as it can get.
You can add more fidelity to your brand kits in this page here. You can add in additional colors. So if you have your brand guides, maybe you're a marketing manager somewhere and you need to start just getting clutter out the door.
This is a great tool. Express is amazing for you to do all that stuff with. You can upload your own fonts, as we already said.
You can also give you additional logos. We have the additional white version. So we're going to just upload that as well, just so we have it when we're ready and then we're set.
So we'll just run with that for right now. It's good. What I want to show you, though, before we bounce out of this is we're going to go back to the brands folder.
You'll see, Belushi was our last stream together on the design fix. Right now it has the Star. It's really, really important that you go in here whenever you start a new brand or you need to work within a brand to go to click Make Default.
If you click that, that will not have the Star, and that's going to be the primary brand you're working with. So it's really important to kind of remember that whenever you're working within Adobe Express. So if you're not familiar with what Adobe Express is, adobe Express is a wonderful streamlined tool to get kind of all your social content, posts, flyers, PDFs.
I've made my birthday invites in Express. Whatever you need to do, you can do it kind of in Express. It's kind of got the best of kind of a bunch of different features.
You can use vector files. Like you would in Illustrator. You can do some minor photo editing.
You can do some GIF making, some animation stuff. So it's got a little bit of, like, After Effects, a little bit of Illustrator, a little bit of Photoshop that's really easy to kind of work with. And so that's why we're going to be working with it to kind of bring your collateral to life.
So let's start with a new project. We're going to start with an Instagram post. And we're going to say, I don't know, let's start with, like, fashion.
See if there's a fashion piece. Maybe there's a photography one. So I'll just type that in photography.
Boom. So you can see there's a bunch of different templates that you can start with here, you can start messing around with. You can pull in other things if you want.
Like, I can show you really quickly how to use Express for this. You can go in here, say, our brand is more black and white. Okay, we got these crossbars.
We also want to make those black just so that they don't stick out on the background. Boom. You can do that really quickly.
But really, for the brand that you've got built right now, I think it's more important to just kind of bring in your own photography. So you can either find Photos, all these images, or all these templates. Adobe Express is completely free to use.
But if you see anything with the crown in there and you're using a free account, you won't be able to use those royalty stock assets, but it is completely covered in your Adobe subscription. So if you do have an Adobe subscription already, this is already giving you access to all these great files. So just a word of advice.
If you are wondering why you can't figure it out, that is why. So I think we can do this photo is really fun. I might actually just change this.
So actually what I'm going to do really quickly is resize. I'm going to make this just one by one. So it's 1080 by 1080 for just, like a social post on Instagram and bring that in here.
Boom. What I'm going to do is I'm going to either I can go into our logo section, which we have here, but it's not loading it. So I'm just going to go upload Photos, upload a photo, and I'm going to pull in the white trim.
I'm going to use this as a masking technique. So this is what I was talking about earlier. Feels really nice when you start to use this as, like, a frame for your projects.
It doesn't always have to fill the entire artboard. We can have this kind of trickle off on the edges as well. So it's something like that, maybe.
But if you want to, you can really keep it inside of it as well. So we just play with that. Boom.
Square it off, make it a little bit bigger so it touches the full border. Great. Let's drag it over.
Perfect. Great. Just going to pull this down a tiny bit.
Okay, so I am where are we at? Looking for my purple lines. Cool. Come on.
Come on, purple. All right, let's just see if we can just pull it in. What is all right, I got it centered.
Great. Now I need it vertically centered. Come on.
Why is it not snapping for me? Whatever. All right, so I got this background image. Oh, no, I'm pulling the wrong one.
All right, so we're going to pull this. Maybe we'll use this smaller in this section here. There we go.
Finally, it snaps. All right, great. Just going to pull this above.
Sometimes the layers get a little funky to work with, so I'm just going to want to crop this. We can even crop this image as well. So what we're going to do here really quickly is go to enhancements filters.
Crop and shape. That's what I meant to do. All right, square boom.
Great. No filters, please. Thank you.
I'm going to start playing with it there, and boom. Play with that. Cool.
So that actually feels really nice. So what we can do with this is start duplicating out this template as a frame, as a photo treatment. I'm bringing that into everything.
Gareth purple lines. Purple lines. Yes.
Thank you. Gareth what we're going to do is we're going to duplicate this page. We like this already to start.
Don't forget top left, you can name your project. This is called a moment in time. Cool.
Saved it. It's wonderful. Now we can start to kind of pull in some other photos.
Let's see what other things we got from the fashion portrait. See what portraits brings us in beauty and fashion. Okay.
Got some good assets coming in. Let's bring this person in and snap to middle. Snap to frame.
What does it look like underneath? That's pretty great, too. Like that strong. Boom.
Look at this. We're just knocking it out. That took two minutes.
I'm going to go click replace. Let's see what happens with the remove. Background says I'm offline.
Wow. Thanks, Express. I think I'm still online, so I can't do a remove.
Think it's fine. All right. Song by Prince.
Boom. I need to get some sound effects going so we can really play up the puns in Chat. This is amazing.
Thank you. Gareth all right, let's go to this picture. Let's click replace with this image and start pulling in more people.
These are all really strong. Oh, no. Did I not duplicate it? I think I did.
Yeah. Okay, we're good. One's a duplicated one.
We can also start to play with it where we take only one side of it. Let me just do that real quick, just for funsies. So I would probably break it.
Time. Time. And then frame it like that.
We could also yeah, we'll just try that real quick. It or file export asset three. That's what we'll just call it and just leave it that.
Oh, no. I clicked range export asset as PNG range. Just three asset.
Perfect. Boom. I'll bring that in, man.
Honestly, every time I come into Express and I'm looking through the stock photos, I'm always baffled with the quality of the stock assets that are being served up in the section. So really cool stuff. Let's upload photo asset.
Hello. Did I not save it? Did it save as a no. Okay.
Asset two is what it did. Weird. All right, so we got that here.
What we're going to do is just bring that into the corner. We can play with that framing as well. So it's just kind of there.
We can take this and then go down to the bottom. Oops, sorry. It's always at the top.
Always get confused with those top. And then we're going to rotate it and we can place it here. Cool.
So you got these images. You can also play with the size of it. Let's see here.
If we look at all the pages we currently have, so we got one. So I already duplicated it. Cool.
So we can play with either the size of that or we can size of the image. I think if you're going to be posting on social with this stuff, it's always best to go, like, bigger. Bigger is better for your images.
And just do some small framing elements instead. Or just play with it like this. I know a lot of photographers like to watermark stuff, so it does give you that option.
I personally wouldn't go over his hair. I would just crop it in the bottom left because there's a little bit of negative space that we can play with, which is also really nice. Cool.
So it gives you options. Time, umacorn, says I had the wrong layer. So select it.
When I pressed remove background doesn't seem like it really I have the correct layer selected. It's just I think because the computer crashed, I don't think crater cloud synced back up that I'm using it. But whatever, we'll save that for another time.
All right, we got about six minutes left, so if anybody has any questions, let me know. Happy to answer any of your questions. See how you can use Illustrator, make Logos, or Express to bring your collateral systems to life.
In the meantime, we'll just keep knocking out stuff. See what else we can do. We've got just a wee bit of time left.
I'll probably play with this. Let me change this to white. Maybe this off gray or off white.
I'm going to export this. All right, export as. Perfect.
Let me just do six. Our port six. Just jump into PNG.
Okay. Put in the test. Cool.
We can also do let's do another. Let's just change this one up. Photos fashion.
Let me put street fashion in. I think this is more what I was looking for, more dynamic. Let me just crop it down a little bit.
Pull it in very fast. Perfect. Okay.
I don't really like cropping off his bottom foot. So I think I might just make this if we just resize it, we'll make it a portrait, then get the full dimensions in there. And then what we're going to do is we're going to pull in that image where it's like off white with the blur.
Get that radial blur in there. Feels kind of cool. Boom.
Can also filter it more. I think probably would have, should have probably done is just made a full white version of it instead of a gray one. But let's see what we can do.
So within, if you never use Express before, what you can do is I can click this background image, I can click filter. And what it's going to do is going to give me options to gradient map the image. So I can set this to be like, let's say black is the darkest and then the second color will be like, let's say a light blue.
And what that's doing is it's taking the dark colors and it's making them that black and the light colors, it's giving them that blue is the highest range. So the white will be that light blue that we have. And so you're getting kind of gray scale throughout that.
You can also add a gray scale if you need or darken. You have a bunch of different options. So the duotone is nice.
You can do these also in Photoshop and all that stuff. You get a lot more control of Photoshop. But these are great starting points, especially for just a lightweight free tool like this.
This is super helpful. More than a lot of people need. You can kind of get some Instagrammy style filters also going.
So just things to think about when you're working within this stuff. You can also set it like if I didn't like the grayscale, it already did, I can set better, like maybe a darker range so you can kind of see the difference. Like that grayscale is a little bit yellow still.
So I just wanted full black. You can do that. You can also add like a contrast version as well if you need.
You can also do enhancements to your projects and pieces. So you can just go in here and up that contrast more. And then you can do it with the duotone and then just get it sharper.
So like that could be a darker grayscale than what the grayscale is offered, if that makes sense. Cool. So we got about three minutes left.
Let's go in here. Let's turn off the filter on this logo. What I wanted to do was just make it lighter, but I think it's struggling.
So let's see here. Let's make the lightest, light boom moment in time photography. I wonder if this is better up there.
No, I like in the middle. Middle and centered works lovely. That's cool.
All right, let's make another one in the, like, two minutes. We have go duplicate page. Cool.
Let's go in there. Just replace this image really quickly. Find another one so hard to there we go.
I think this will work. Be dramatic. Yeah, that's cool.
Let it load in. Come on. Come on, express.
You can do it. The little express that could. Come on.
Come on. All right, well, we have a minute left, so let's go back to review what we did today. So what we did was we took the moment in time.
The logo is not showing up because it crashed. Bummer. Okay, well, they had a logo.
They weren't happy with the logo. We made a logo. We made a couple different logos.
We worked with the radial tool, the radial object make, which is awesome. I love this framing technique that we're using for this logo, for this brand. I hope that the client likes it.
I didn't see Barbara in here, which makes me sad, but that's okay. Hopefully they like it when I email it to them later today. That would be amazing.
But I hope you guys learned something. We worked with Express to bring all the collateral system to life. And let's see here.
We made a bunch of different things within 30 minutes. So you can really show you the power that you can have behind just making stuff really quickly in Illustrator. Bring it into Express to kind of knock out your social assets and then start getting out there and posting it you.
So if you like what you saw, if you want to have your brand, your designs critiqued and brought to life again in the next revision, hit us up, sign up in the form, and we'll be back very, very shortly with more stream content. I'll be back next week with another brand to be working on. So see you all then.
12:00 Thursday. See you all there. Bye.
