*Transcription Disclaimer: the following transcription was automatically generated, and may have errors, or lack context.*
Hello. Hello, everyone. My name is Alex Lazaris, and I am so excited for another installment of Design Fix.
So if you're new to this, let me explain it to you. My name is Alex Lazaris, and I am one of the hosts for the show. Kladi is the other one from printmysoul.
She's wonderful and talented, and every week we are dedicating an hour of our time to help fix your business, your designs, anything you might need. Maybe a logo, maybe some social assets. We're going to be working with an Illustrator and Express and Photoshop, sometimes action packed hours.
So make sure you come by every week to hang out with us. We're very excited to have you along with the journey. I see so many people in Chat annika you're all.
Francisco, Paco, everybody. Oliver. What up? What up, everybody? Jan, eric.
Hello. Hello. So very, very excited.
If you are watching and you want to chat with us live, we are on Be Net slash Adobe Live. If you're on YouTube and you're wondering why we can't see your comments, it's because we're reading from Behance Chat today. So very, very excited.
If you are going to tune in with us today, we are going to be working with a brand called Belushi. It's a Persian vintage rug seller. So we're really excited to be working with that.
Sanam is the owner and requested to have our little help. Specifically in the brief is talking about how they sell rare, unique vintage rugs and that they're always looking to keep the shop updated with kind of high class, kind of up to date with high class, elegant design. And so that's what we're going to be doing today.
We're going to try to find that beautiful tension point. We want to make sure that the vintage rugs are obviously kind of up for display, but we're kind of bolstering it so we'll start jumping in there. Is volume a bit low? I can turn it up for you if that's the case.
Hello? Hello? Can you hear me better now? Maybe turn this up for you. Let me know if it's still too low or needs to go higher and I can adjust it perfectly for you. Boom, boom, boom.
All right, let's just jump straight into my screen. Let me know if it's still too low on the volume and I will get it turned up for you. Nay problemo.
All right, so very first to start, we're going to look at his Instagram. So this instagram is belucci underscore rugs. You can check it out.
They've got a website, bellucci CA. We're kind of locked out of this because we don't have a password to it, so we can't see the website, but it's a placeholder for right now. But let's scroll through their Instagram to get a good feel of what they are kind of selling and how they display their stuff, because I think this is going to be really the launching point for us when we start to look at building a new logo and building some collateral and some social posts.
So we got an hour to do all this. It's insane that we're doing all this in 1 hour, but I think it's going to be a fun, action packed stream. So make sure you stick along.
I'm going to be working in Illustrator today, and then we're going to export stuff and then bring it into Express. So you want to see how that kind of whole workflow works, but let's just dive all the way down to kind of the first post and we'll get a good sense of what the intentionality and what their kind of target demographic is. So as we're starting to look through this stuff, we've obviously got some great close ups of the rugs.
It's really important, I think, especially when you're working with vintage stuff or things that have been like that are kind of timeless. They've been around for so long and there's so much craft and intentionality behind it that you don't want to overwhelm it with maybe misjudged creative or creative that's trying to replicate it but doesn't have the craft or the years of experience behind it. So I think vintage rugs are very fascinating, especially from a project.
So that's why I chose to work on this one today. But you can start to see as you start to look through their social media, you see these two juxtapositions of modern clean lines through the house paired with, like, a rug that's been around for hundreds and hundreds of years. So that's an incredible thing to see.
That tension is something that I love to bring into my designs already. But you can start seeing very modern, very wide open spaces, and then you've got a piece of history that you're kind of using to incorporate and tie it together, all these different elements in your space. So I love that.
I think these are really cool pictures. I'm very jealous of all these houses. They're incredible.
This one is amazing. I think this house was featured in local project. If you're not familiar with the local project, it's a great YouTube channel on like, Australia, New Zealand, modern architecture, very, very cool stuff.
Anyways, as we're scrolling through this Instagram, we're starting to see again repeated. I'm going to keep repeating myself because that's exactly what this is repetition of clean, modern design with anchored in history. And I think that's a really important thing that we're going to use as the jumping off point for this brand.
Love this piece. It's very eclectic and really interesting. Hello, Cody.
Hello. Hello, Steve. What up? Good to see you here as always, Steve.
All right. Also love these really great just like, cropped in on the details, white background detail, photos. Just really incredible stuff.
Cool. So I think everybody in Chat probably understand now what we're looking for and what we're doing today. But that is where we're going to be starting.
It looks like they're already starting to mess with maybe they're working in Express already, or they're using something to start generating their own little Instagram pieces. But I think what we can do is take this as a good starting point. It can even take screenshots of it, and we can pull it into our artboard just so we're kind of aware of what they're doing currently.
I'll go down to my finder and throw this in here. And let's see where drop it in. Yep.
Cool. So we got that in there. Great.
So there's a couple things on the project already that we want to start with. Sanam posted this as their current logo, but it looks like even on their website, if you go to their website, it's already kind of maybe they're using this as a placeholder, the type for their shopify site. But even on here, I guess their Instagram has the blushy.
Cursive new post. Great. They're using the animation on the type there.
That's cool. Great to see that. What a great photo.
Wow. I love that. The texture on the wall is really cool.
All right, love it to start. Oh, my goodness. It's Cody petro.
What up? How are you, Cody? Good morrow. Happy 03:00 to you. Cody's an insanely talented designer.
I don't know why he's not on his actual what is this? Why are you not on your real behance, Cody? Where's your real behance? I'm on to you. Cody and I used to work together, and we have a couple of shared behance projects that are awesome. Go check them out.
I see on your alt. Cool to see that. All right, so we got Belucci's Cursive script.
I think Cursive script is currently making a comeback, but not in this current aesthetic. So I think this is why I wanted to help with the refresh on this one. This feels like maybe an early 2000s Cursive script right now.
If you look at certain people like Tom Sachs tom Sachs is an artist. His logo is Cursive. I don't know if yeah.
So you can kind of see people are doing this fat marker aesthetic more and more these days. I think you'll start to see it in some of the trends and trend boards, but we don't want to do that. We want to play into a little bit more less of the hand drawn stuff.
Since you're not the manufacturer of these rugs. Instead, I'm going to play into the Swiss clean lines that we're seeing through kind of all this modern architecture that pairs against the history of the rugs. So this is a good starting point.
What I wanted to do originally, I know that I already want to do, like, geometric san serif. I know it's played out, but it works really well for certain projects. And this is a really good one for this.
You're starting to see, like, a lot of brands have moved to this geometrics and serif stuff. Burberry, Logitech, Google's tightened up everything spotify as well. All these brands are moving to that or have already done it.
But what we're going to do is you can use like Helvetica. I've got CCM International already on here. We won't use that because I don't want to because this is just an hour long sprint.
I don't want cody says that ain't me. All right. Susie International is $500.
It's by the Swiss type boundary. But I don't want to expose this person to paying licensing fees. So we're just going to go like Helvetica just to see how it looks.
We'll also go to Font Share, where I really wanted to show you guys today. Font share is by Indian type foundry. They are really incredible.
It's both open to web and personal and commercial use. You can check out the licensing information here as well. Really cool stuff.
Good point. To start off, we are just going to type in the name and start to see what we like. Font share is free.
I'll just post this in Chat real quick. Fontshare.com check it out.
All right. So go here and you can scroll down. What I love is that they've also got variable typefaces for a lot of the projects that they've done.
Variable meaning you can adjust the weight. So instead of just having light, medium, regular, bold, extra bold, black, or anything like that, you can pick in between weights, which is a really great way to build a custom bespoke type system. Or kind of play into your own logo and play with it from there.
These are all great starting points, to be honest. You could just download a bunch of these to start playing with. You can play with the size to preview, or you can play with the weight.
Adjusting the weight is sometimes really nice as you can start to see some of the characteristics. Like this A starts to get really fun and funky. It's harder to see whenever everything's super thin so you can scroll through.
I want to start playing with a couple of these. So what I'm going to do is actually just go in and just grab these Satoshi and just grab Download. Finally click Agree and then just click that really quickly.
Once it's done, downloading and 2 seconds. Wow, that's nifty. Yes.
Variable fonts are amazing and you can get really crazy with how the variable fonts work, so they're a lot of fun. I'm just going to quickly install these really quick. It gives you the web font as well.
So if you are working with a brand like this Belucci site, it's already got a shopify thing. So if it's working with shopify and you need to upload your own, you can do that. It looks like I already have Satoshi installed, so we're just going to go here.
Satoshi cool. So right now I can just go like grab this and then just paste it into all these other spots really quick and grab that. We got those to start.
This site has some of the best fonts. Yes, Eric, they do. Even oftentimes, if you're looking at buying instead of using a Google font or an Adobe font, using font share is a good way to find maybe lesser known typefaces as well.
And they're variables, so they're amazing. Cody found his right profile. There we go.
Cody logged in on the correct one. Let's go. It's amazing.
Cody's a senior designer at Epic Games and does a lot of really cool stuff. So anyways, I'm going to scroll into this right now. I've got the tracking out, and I don't really love it, and I don't love how heavy this is.
Again, we're trying to go with more modern, clean lines. I don't want to play in this too heavily, so I just want it to be a little bit light, a little bit airy. The intentionality behind all this design is really like think about it like an architecture or an interior design firm.
Let the rugs be the loudest piece of it. And so when we're thinking about this stuff, we're just always looking for that contrast. I'm going to actually just decrease the spacing between the letters, get them a little bit closer.
And then I'm going to go over here. I'm going to click into the variable typeface. So if you click the typeface itself, you can click this button right here.
I don't know if you've seen it before, if you've never worked with variable type before in Illustrator or any of the Adobe products. If you go in between where you normally see just, like, the weight and the font size, right between, it has the variable button and you have this slider, and you can quickly just adjust it left and right. Sometimes you can even do condensed and not condensed.
You can do narrow and thin. You can start to play with line heights and X heights and Y heights. It gets pretty crazy.
So, yeah, have a lot of fun with that. I think maybe something like in between, something like this might work. I know that Sanom, when he originally put this in the brief, he said Sanam and Belucci was the business name, but it seems like all the URLs are all named Belucci.
But we can do, like, a mockup of what Sanam and Belucci means. Boom. What does that look like? Cool.
So what we can do is we can even start playing with stacking it. I think that it's super fun being able to play with some of the verticality of the type, and then you can just start to condense it down, put it on two lines. I like having two names for brands like this.
I think it sometimes makes it feel larger than just one individual. Cody says, we miss you, Alex. I miss you too, Cody.
I miss you, but yeah. So anyways, I love the stacking. It I think that's a really good start.
I think it's also a lot of fun. I know know part of Persian rug aesthetics oftentimes is very paisley and organic shapes, and so there's an option. I started pulling some paisley kind of generic shapes earlier.
I know these aren't paisley properly, but these kind of have that water petal feel to them already. And so there's an option if we really wanted to, where we could just take the ampersand or the and sign. If you don't know the and sign is an ampersand, that's the proper term for it.
We can start to play with this weight. Maybe it's fun. We could incorporate a version of the petal in there or the paisley.
I'm just filling it out. Press F, command F to paste in front, and then just start to mess with how these could work as an option. I know that the ampersand brand, if you were to just do a logo with the ampersand, kind of difficult to own these days.
What up, Jeff? Yes. Afternoon. Logo people.
That is us. We are the logo people. Sanam says hello.
It's actually just blue cheet. There's no ah, there we go. Thank you, Sanam.
Shoutouts to Sanam for joining us in Chat today. Awesome to see you definitely give us all the feedback. You've definitely let us know if we're on track.
I'm trying to keep it really elegant and clean for you as a brand and as a business, just to let the rugs kind of be the centerpiece. But if I'm off, let me know. We can adjust real time.
That's what the beauty of this stream is for. So I like that. I think there's options.
We could try to play into the rectangle rug motif even if we needed to, but that's, like, maybe too geometric, I think sometimes it's maybe a little bit nicer or easier to kind of keep things. Why is it's looking a little weird? There's just a rendering issue with Illustrator, but if we like to play on this, it could be maybe too geometric and therefore just not might not feel like a rug company. So it's an option.
What up, RB. Mel? Hello. Welcome, everybody.
All right, let's see. Start playing with some just, like, geometric shapes. That doesn't feel like a rug.
A bit wider. Kind of just eyeballing it right now. Essentially, I'm eyeballing the space in between the letters right here, and I'm trying to use that as kind of the guiding post between the block and the blue chee.
I think logos like this, where it's just, like, super geometric, sometimes work better with animation to kind of help sell it versus just, like, doing an abstract thing. But I think we can start with this as blue she. And then I think what we'd want to do with this is we can take the b, do the whole balenciaga thing, just do the reverse b transform.
Oh, no. Computer. Oh, no.
It's doing too much thinking already. Edit, transform, reflect. Great.
Horizontal. Got two b's. Start playing with that.
We can also take the inside. So if I was to take this logo, command shift outline to sorry. Command shift o to outline it.
RB says, just finished creating logo. Congrats. That's awesome.
Make sure to share it with us and your best friends, which should hopefully be us as well. I'm going to take the inside of the b and see what we can do with that. Maybe this is a metaphor of some sort to your house, like our living space.
Maybe this needs to be not exactly the same height just to kind of contrast it, because if we keep it at the same height let me show you why I didn't like that. If we keep this all at the same height let me add some rulers real quick, show you why I don't like what I did there. Boom.
If we don't optically, it doesn't make sense. It starts to feel like, weird. Even though it's geometrically correct, it doesn't really work.
So we're just going to bring it up, make it feel a little bit bigger. Maybe something like that works. We can even play off this a little bit more.
You can take two spaces too, and then we can bring this lower. Maybe it needs to be like that for that. We do a bunch of different really quick explorations for it.
I know we don't need to spend the whole stream on the logo, but just want to see. Got that. All right.
We can do something like this as well. Maybe we just need to just shave it off a little bit. Cool.
Just move that over. Just align it to the bottom so it's equally spaced. What we can do here is just combine these four shapes with the pathfinder tool and then I'm going to actually take that and delete both sides.
Oh, my goodness. I hate when I do that. Why is I'll do it the difficult way.
Click everything, click it a million times and then boom. So maybe that's an option as well. RB says it's a logo for the member of the community.
Alex went on the spot we'll share. Nice. Perfect.
I'd love to see it. Earl says maybe do a black rectangle and have a white b on it and the rest of the name after that. Yep.
All great suggestions. Let me just shrink that down and try to get this aligned correctly. It is weird, that type.
Wow. Just screen jumping around like crazy. All right.
Boom. I've already outlined. Let me just outline this.
So we're going to look at this. There was a render issue that was happening earlier and it was bothering me. So I'm just trying to make sure that there's not going to be any issues again.
Just combine that so that shape is accurate. Now there's a couple of little artifacts here that I want to just tidy up. So now it should just be point to point.
That's going to clean that line up really nicely for us. Again, at the bottom. We could keep these points in here as they had it, but I think that that creates the weird fragment issues I was saying.
So I just clean up that baseline there as well. We can also adjust the actual type itself. It's like little things like do we want the X height of the L and the H to be above the B? I think we probably could just remove that as well.
Keep everything super, super tight. The Satoshi type is really nice. It's not super geometric.
It's still optically aligned correctly, so it doesn't feel like the letters are going to fall over on you. Pull that down just to keep it tidy. That seems nicer.
Let me see here. Cool. I don't see any extra artifacts.
Cool. So we're pretty good there. I mean, we could make that O or the top of the bit stronger as well.
So that's an option. We got one. We can even try to see how this would look from a rectangle perspective.
It doesn't feel wide enough now, so maybe this needs to be wider. Just going to just play with this little bit. Both sides.
Maybe it's too fat now. Just adjust. Jeff.
Yes. Sorry, I've missed such a great typeface. Did you do typesetting? Barely did typesetting.
We grabbed the typeface. We adjusted the weight to be a custom on a variable. And we haven't really adjusted the fine tuning of the letter spacing yet, but nothing is super screaming out yet.
We adjusted the B slightly and now I'm just trying to get a better sense of how wide I want this mark to be. Okay, let's just explore more. Great thing about working in Illustrator is your pixels are free.
So don't forget to just duplicate constantly and adjust stuff. We can even adjust this. Maybe this is that just like, maybe feels like a butt.
And we don't want that. So longer be on both sides. Does that work? Does that not work? Let's see if we can adjust ever so slightly.
So we had these two shapes. Let's push them slightly apart and then duplicate. See what we can do there.
Alex, maybe bring the letters a bit closer. C is distorting the space around it. Let me check that out.
Let me see. In 2 seconds I'm going to adjust this. Tom.
Two, three. All right, cool. We're about halfway now, so I'm going to probably pick it and rip it in a SEC.
Give it like two whole seconds. I don't know. There we go.
I think we're pretty good, cody says. Yeah. Looks like a butt.
Yeah. Okay, I'm changing it. I'm changing it.
We're going to get there. Let's see here. There's a lot we can do with the shape language.
I don't think that the C is that bad, to be honest. DB, what are you specifically calling out on the C spacing? Are you saying that it feels closer to the U and the H and compared to the A and the L? What are your thoughts on that? Let me know. Chat, what do you want to see changed on the type? I feel like it's optically correct, even if it's not geometrically correct.
So I don't see anything that's, like, super glaring out on me. For a quick little logo. Let's see.
We've got the rug. Oh, that's what we're going to do. I was going to do another one of these, this version, but I wanted to try it with, like, grab rectangles.
And I'm going to add a black stroke on it just to adjust it ever so slightly. Just to quickly mock this up as, like, a stairs. And I wanted to let me just adjust this, actually over yonder.
And then I'm going to do this. Distribute vertically. Question becomes, is that good enough? Does that not actually read like stairs? Read like stairs.
Let's adjust the stroke and then pull this up. Let's see here. So you can quickly try to start exploring stairs can look like going up it.
Jeff says, yes. Looks good to me. Reverb mike says big caps.
Small caps. Spacing between the U and the C is smaller than the L and the U. It's an optical collusion for circular shapes.
That is correct. So I think it's okay. I mean, get really nitpicky.
All right, let's just pick a direction real quick because we got 30 more minutes. We can start playing with any preference. Chat Sanom, if you have a preference as well, let us know what your preference is.
We can also do somebody said something with, like, oh, my goodness. Somebody said something about doing a version with the B inside of it. I think grab these two and then that, and then rotate them something like this.
Um, suggest it a little ever so slightly. It all right. Boom.
I almost feel like we could do something like this, where it starts to play into maybe, like, the shapes of buildings. And this is the door. You can also start to mess with that.
That starts to feel a lot nicer. We also have the option if we really wanted to. Let's just do this.
I think we're really close. Chat we can adjust the curves above as well. Grab the anchor tool or the corners.
We could give just a giant do this as well. Command C, command B, and then adjust the color and then build it up. Do we collect that? No.
Is that a thing? That is not a thing. All right, so I think my favorite is this version. I'm going to just grab this.
Oh, Leon, my man. Hello. Cody says, looking a little bit like the updated DDB logo.
Oh, my goodness. DDB logo. You're probably right? Yep.
Good shout. So we're not going to do that version of it. DDB stole our logo.
Just kidding. Please don't sue me. All right, I'm going to grab this and go here.
I'm going to pull this down. I'm actually probably just going to make it a little bit more geometric. I'm trying to keep the current angles.
Let's just very quickly polish this logo up, and then we can start to bring it into Express. So right now, this version has the curves of the B in there. When you put natural curves next to really sharp curves, you get this real weird tension where your eyes start to vibrate against it.
You're starting to see that here we'll do a version like this really quickly, and then I'll do another version right below it just to put the polishing touches on that. So this version up top is your organic shape. It's now going to be aligned to the baseline.
Oops may align it to the top because we know the top is the most important part of that. Cool. It's got the organic B curves in there kind of playing back to that.
And then what I can do is just really quickly grab the rectangle marquee tool and then pull it up to the top and then delete it, paste it in place in front. And then I'm just going to take the top two anchor points, and I'm going to pull that down so it's perfect. And then I can grab this, that, and then just knock those out.
And now we can see which one we prefer. What do you think, Chat? Fully geometric or not? I think oh, it's so hard. It's so difficult to see.
I think the top one is going to be my preference. Top or bottom, though, let me know. Sanam says, I like that one best as well.
That makes me very happy. All right, so what we're going to do here is we're going to grab this logo. We're going to Oops.
We're going to grab this command g, and then I'm going to grab this with Command Shift O. And no. Command shift O is to outline your type.
Shift O is to place an artboard, and then you click that down. Sanam says, I prefer the top one. Awesome.
Milan says the second one. Alejandro says the top one. Chris says, do you do your sketches completely in Illustrator? Sometimes I do my sketches completely in Illustrator.
Sometimes I don't. It really depends on the project and client. For the sake of this being an hour long project, essentially, we're going to just do everything live through Illustrator and then bring it in.
So what we can start to see is how this collateral could kind of just start to come together. We could put in, like, if we wanted to do, like, a magazine mock up really quickly. Pull that.
I've got some stock images that I've pulled from Unsplash and Pexels. I'm just going to grab a couple of these images. I don't need to grab all of them.
I tried to match Sonama, I tried to match your style earlier. I will send this over to you as well so you can start playing with it or post it if you need it. I try to match the photos from your Instagram in terms of aesthetic.
So right now, what I'm doing is just pulling in some of these images and then maybe like a house photo as well, maybe. So I'm using the role of rugs as kind of a textural element, and then I've got some in situation versions as well. And you can start to play with hierarchy, not hierarchy.
You can play with composition and stuff as well. So because this house is just, like, so white, I'm just going to have the texture kind of pop in instead of have a gigantic kind of light box room. I also took the liberty of starting to use Chat GPT for this project.
Since Sanom didn't provide tons of information around the business. I ended up working with Chat GPT to just help me write custom kind of copy or placeholder. So if you're a designer and you are tired of using Laura Mipsum, please use the tools at your service.
AI tools are going to help you write on brand copy really quickly. Instead of using Laura Mipsum, it'll help your clients kind of get to great faster. So if you don't have anything, please do that.
You still need to rewrite stuff. You still need to be a human so far, so definitely use it. But that's what I did.
I ended up taking this and just, like, rewriting some of the copy a little bit. And then now we have stuff we can use as a baseline inside your project. Hello, Shauna.
What up? Welcome, welcome. So part of this is like, we just throw this in here. I can change this to Satoshi and then just do like, regular and then pull this down, typeface down so we can start really playing with this as type layouts and things like that.
Mel says, good idea to sketch a mockup. I spent hours in photoshop testing and composition. Yeah, it's honestly a great way.
Like, if you're playing with mockups and things, it's like a good way to especially handing this off to Sanom after this. It's really important to give them a strong baseline to work with. If you're working with really clean type and grids, it's really important to just sometimes break the grid or make sure everything's structured in a way that's interesting.
I'm going to lower this down as well, just slightly. Boom. And then I'm going to put a little about us, copy about us.
And then I'm going to do like, bold and then bump up the size just a tiny bit. Might even no, I'm not going to do bold. Do medium and then just adjust that I'll probably take the variable to just that cool.
I'll keep it at zero. That us. Can be capitalized.
Let me adjust that's. So really good start. We can also start to look at what potential background colors and things could be like too.
I personally believe that for this brand, it should be really clean, and the bright, chaotic colors should be coming from the rug itself. But for this, we can just test what this blue could do to complement that image. I've got a little gradient thing to make this magazine spread feel like more real.
So maybe that's fine. That works well. I'd probably just bump up the brightness a little bit.
Just keep it a little bit more light and fresh, actually. Maybe just needs maybe that's okay, cool. Now I'll just balance that out.
Just pull that up there. Cool. It works more muted, more natural, like colors and stuff like that.
In there. Again, playing with the geometric side of this. So what we're going to do is we're going to do once we've already since we've already exported not exported.
We've already put this on our artboard, what we're going to do is click export, export as. We're going to do PNG. We'll do blue chee logo export PNG, use our boards, and then it's artboard three and then export.
So what we're going to do with this now is we're going to go into Express, and we're going to create a new project, and we're going to do like, I guess an Instagram post. Oh, no. Ha.
I'm skipping steps. All right, before we do that, don't save. We're going to go to brands.
All right. We're going to go create brand, and we are going to go in there, and we're going to upload your logo. We've got about 20 minutes left, so we're going to do this really quick.
I'm going to also do an export of just the blue chi mark file export. Let's do it smart. All right, so I've got these, and I need a second one.
So I'm going to do a white version and a black version. The two bare bones things that you absolutely need for any of your project export as. And then I'm going to export all these bluetooth logo export PNG.
Oops. I'm going to just click let's just click all of it. I know it's lazy instead of finding all the artboards, but we're just doing it really quick since we only have 18 minutes.
Oh, no. All right, let's do it. All right, so we're going to go here.
So upload your logo. Go straight into my folder for it. Blueju exports.
I've got one logo to start with, so let me just do the full black version. Pick color. We're going to just say white and then choose font from here.
What you can do is click add your fonts. So what I can do is I can upload Satoshi in here. It's probably going to be a pain.
Oh, no, I can find it. Yay satoshi fonts. Satoshi complete OTF Great.
Satoshi. That was way easier to find than I was hoping. By clicking this, you are saying that you have the correct licenses for this stuff.
If you're grabbing it from fontshare.com, you have the license for it. There we go.
Reverbank says the rug tied the whole room together. It's true. It did.
That's why these rugs are so cool. All right, so by doing this, we've uploaded everything. We've got our fonts in here.
It's probably yes. Cool, we're good. And then it should say next.
I don't know why we're stuck. Maybe it's confused. Okay, I'm just going to choose medium.
Oh, I had to click on okay, I'm going to call this Belucci create my brand. So after this stream sanam, I will send you this so you have access to these files and you'll be able to collaborate. Essentially, what I can do with this brand is I can share it with you, and you'll be able to work with it directly in your Express.
Where did my thing go? What just happened? Did I click out before? It was too soon. Oh, there it is. All right, blue cheese here now.
All right. If you're working in Express, this is something that's really important to remember. You need to mark the project as your make it default.
If you don't do that, you're going to be working in a different brand. So it's important to make sure that this is your default. When it is your default, it'll have this little star next to the thing.
So that's how you know that you're working within this logo. Really great start. We're going to go into here now is just create new.
We can just do like, an Instagram post, and then we can do like, just any content. Maybe there's like, a new logo announcement. That'd be pretty cool.
No, whatever. We don't need that anyways. What we're going to do is actually go in here.
You can actually type in Photos. What are I going to say? Persian rug. Type in Persian rug.
There is so many assets in here that I was actually blown away by how many rugs Adobe stock has. So you go in here, you type in the corner Persian rug, and it's going to give you all these options. In the corner of these, you'll say it'll have a crown.
That crown determines whether or not you can license it, or if it doesn't have the crown, it's free. If you have creative cloud already, you don't need to worry about it. The crown is already you're already there.
You're a premium member. Express is free, so you can use Express, but it is better with your creative cloud account as you do get access to all these templates and all these premium assets. So that's just something to keep in mind.
But we have options here. We've got some really interesting rugs happening. Let's grab let's grab this one.
Just going to click that. Put it in there. I'm going to place with some of this.
Let's grab some more rugs. Maybe I need a full one now somewhere. Grab this.
Do like a background color. We can choose whatever custom palette we want. I'm probably going to just try to keep everything kind of neutral.
What you can do is you can also click in here with this wand tool and click apply brand. When you click the apply brand thing, it will throw the logo in a corner and apply your color palette to it. Because we chose black as our color, it's already kind of gray.
So it was just fine with it. And then we can also it'll adjust our type. But what we can do here now is we can just start messing with this in a corner.
Really? Like how that's kind of pairing there. And then we can just be like, maybe we use this overlaps. Maybe not.
Maybe it's too big. I think part of this new brand is playing into like just I think with elegant brands, especially, restraint is always kind of key to making it feel really nice. I'm going to go in here and type hydrotext just there and then double click in there.
I'm going to choose Satoshi since we already added it, which is huge and super helpful. Satoshi regular double click to edit new logo. It's looking pretty good.
I'm going to go in here. Just make it black. I want the new logo.
Maybe we'll go with like Satoshi. Let's see. Go with like a lighter version.
And then we'll duplicate this layer by going down to the bottom. Oh, duplicate page. I always do that.
I'm so used to going to the top right to duplicate that layer, not the page. And then I'm so used to working in like, bottom tray tools for some reason. All right.
Click that. New logo. Same great rugs.
Something like that. Not the best copy, but it'll work for just showing you how to work with this stuff. We've got kind of capital case happening on the beginning.
Great rugs. And then I'll move this all into one line. There we go.
That's an option. Let me also just we already got this kind of duplicated, so I'll go into the next page. When you are working within your express projects, now you will have the ability to look at different pages so you can constantly OOH, somebody wren says luxury at your feet.
That is great copy. Okay. All right.
How do you even spell luxury? Oh, my goodness. Your feet love that. I'll put a period there to kind of really make it accentuated.
Boom. I like the idea of such a bold statement, just kind of being the centerpiece. So let's see what we can do with this real quick.
Grab this. Grab the photos. I can upload my own because I have the stock photos already got six minutes.
So if you have any questions or if you will have something specifically that you want to see, let's get it in there. Stock images do really like this rug image. Whoa, it's big.
So something like this could work really well if you were to take Snap, please. Snap. I'll show you your feet.
Cool. We got that logo up there, but we don't really need that anymore. We can grab the we've got the logos already exported, so I'm going to grab this.
That's not the one. You can also just grab it from your own libraries already. Maybe this is there's an option for us if we wanted to crop stuff later on.
Luxury air feet. This copy is actually way too big, in my opinion. Now I think sometimes there's this phrase that I or like a mantra that I've heard before that I really like it's about says essentially when you yell at people, they tend to pull back and lean away from you.
If you whisper, people lean in. I think whispering is something that you should always be kind of looking for when you're a luxury brand. I think playing with just very simple shapes and very small, but keeping it padding really nice is a good way of keeping it really luxurious.
I'm going to actually warm up this gray. I don't love it for this piece. So maybe there's a different color we want to pull in.
Start playing with some of the blues. Maybe it's dark blue. I say I was going to warm up the gray, and then all of a sudden I just pulled dark, cold blues.
Let's warm it up just slightly so it's a little bit of red tint in that gray. Love that tagline wren. That's amazing.
So that's a very simple kind of version. Maybe you'd want to swap out this photo so you don't have a corner that's kind of frayed. I know that sometimes that can look a little bit less ideal, but these are vintage rugs, so you are expecting some wear and tear.
I'm going to did I click remove background? I did. Well, you can remove backgrounds, but I'm not trying to teach you all that right now. Let me click replace upload photo.
Let me grab ah. Some of these photos are dark, and I need to retouch them in Photoshop if we're going to do that. Oh, actually ha.
We've got this image here. This actually works really well with that copy line. I'm going to play with it, make it bigger.
I'm going to pull this up here. Luxury at your feet. Boom.
Make that go to the top. And then I'm going to play with the sides of this. Let's see what this background is.
All right, background. Let me make it darker just so we can understand what the bounding boxes of the canvas are. And then all right, background color.
Bring it back. Maybe we need just a tiny pull some red inspiration from this, maybe, or like off kind of creamy off white that it had. No, just keep it gray.
That feels really nice. I like the photo. Like the tagline in that photo really work really well.
I'm going to adjust the spacing. Fluctuate your feet. That's cool.
All right, so, yeah, we've got 1 minute left. I'm going to get all these exported out for you. Just a quick recap of what we worked on.
We got a bunch of different logos. We looked at font share for your typefaces to start. We got a quick little marketing blurbs written by Chet GPT, some paisley's that I did earlier.
Before the stream. We did a quick little mock up of what it could look like in a pamphlet, brochure, a little flyer. And then we started working within an Express, and you can know, close it all.
So Mel says you can make a frame with the same logo and put a photo in the background. Absolutely. The possibilities are really endless with this logo on the mark.
Hopefully, Sanam, you like this logo as much as we did. I had a lot of fun making this. I'll shoot you an email with all these files.
Make sure you fill out the form so you can get your brand or project featured by Cloudyri very soon. Thank you, everyone, for hanging out. Appreciate you.
See you soon. Bye.
