Rein Non-Alcoholic Wine

Industry

Food & Beverage, Packaging

Company Size

10-50

Summary

Rein In your consumption

Project Scope

Branding
Brand Strategy
Logo
Packaging
Label Design
Brand Guidelines
COllateral
Design System
Photography
REtouching

Rein Wine is a non-alcoholic wine reimagined for a new generation. Bold, unapologetic, and design-forward, Rein breaks the mold of traditional wine culture with a fresh perspective—no buzz, just pure vibe. Crafted for those who crave experience over excess, Rein pairs the complexity of fine wine with the freedom of staying clear-headed. It’s not just what you drink—it’s what you stand for. Rein is the new ritual for Gen Z tastemakers who choose creativity, clarity, and culture.

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Rein Brand and Logo

The REIN logo is grounded in tactility. The woodcut inspired type is bold, imperfect, and full of character while evoking a sense of history reinterpreted through a modern lens. Each label feeling like a concert poster, while the shape of the ceramic carafe brings through the roots and history of wine making. The brand story is grounded in craft while refusing to feel nostalgic. It’s a brand with presence: striking, soulful, and a little bit unruly. Much like the wine itself, the Rein brand is filled with contrast; wine, free from alcohol, labels that could double as concert posters, heritage symbols contrasted by vibrant gradients.

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Rein Zinfandel

Rein's Non-Alcoholic Zinfandel bursts with bold notes of blackberry, raspberry jam, and a touch of cracked pepper, balanced by a dry, structured finish that surprises and lingers. It’s juicy but not sweet—playful with an edge, like a good plot twist. The vibrant green gradient on the label captures that unexpected energy: electric, fresh, and full of movement. Green speaks to growth, rebellion, and the wildness of nature—qualities that mirror Zinfandel’s bold character and Rein’s refusal to follow the usual rules. It’s wine with personality.

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Rein Merlot

Rein's Non-Alcoholic Merlot opens with soft notes of ripe plum and black cherry, followed by subtle hints of cocoa, violet, and a whisper of spice. Its smooth body and velvety finish make it a grounding yet elevated experience.

We chose a vibrant blue gradient for the label to reflect the wine’s cool, collected nature—unexpected for a Merlot, but intentionally so. It evokes dusk over vineyards, the calm of staying rooted, and the serene confidence that comes from choosing presence over pretense.

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Rein Pinot Noir

Rein's Non-Alcoholic Pinot Noir is light-bodied but deeply expressive, with notes of wild strawberry, tart cherry, and a hint of rose petal layered over a delicate earthiness. It’s graceful yet gutsy—a wine that whispers with intent. The vibrant pink gradient on the label reflects its layered personality: soft at first glance, but full of depth and vibrance once you engage. Pink, in this context, isn’t sweet—it’s powerful, unexpected, and defiant. It captures the duality of this Pinot: elegant enough for slow sips, bold enough to stand out. Rein Pinot Noir is nuance in a bottle, dressed like a daydream with edge.

Industry

Food & Beverage, Packaging

Company Size

10-50

Summary

Rein In your consumption

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