In a landscape dominated by towering giants, Alpha Snowboards emerged as an unexpected contender. Originating from the raw beauty and vigor of the mountains, what began as a mere concept — one many doubted would even reach prototype — became a beacon of hope for those who defy conventions.
Diving deep into the adrenaline-fueled world of snowboarding, we crafted an all-encompassing brand identity that celebrated Alpha's unique narrative. Rather than following the industry's saturated trends, we focused on fresh, exciting graphics, innovative board shapes, and limited product runs, ensuring each board told its own story. The apparel was designed to resonate with the brand's ethos, a mix of grit and passion. The collateral and website, echoing the same sentiments, became platforms where Alpha Snowboards' story could be shared and celebrated. Every element, from the branding to the boards design, was a testament to the raw excitement that initially lured the Alpha team into this exhilarating sport.
